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PRICING MODEL
INTRODUCTION
No matter how much we diversify our
investments, it's impossible to get rid
of all the risk. As investors, we
deserve a rate of return that
compensates us for taking on risk.
The capital asset pricing
model (CAPM) helps us to calculate
investment risk and what return on
investment we should expect.
Birth of a Model
•WILLIAM SHARPE, SET OUT IN HIS 1970 BOOK
"PORTFOLIO THEORY AND CAPITAL MARKETS."
Types of Risk
Systematic Risk
Unsystematic Risk
“Formula”
“Formula”
Kc = Rf + (Km – Rf)
Kc = Common stock holders required rate of
return.
Rf = Risk free return.