INFORMATION

TECHNOLOGY
VERTICALS
PREAMBLE
•An industry like information technology is broad

•An industry vertical (also called a vertical market) is more specific,

identifying companies that offer niche products or fit into multiple
industries.

•Verticals are often new fields with promising companies that attract
investors. 
 3D PRINTING
•Products that facilitate the printing of three-
dimensional objects—including 3D printers
and software that uses data points to create
cross-sectional patterns of the object being
printed.  

Example:  Desktop Metal 
https://
www.desktopmetal.com/products/studio/

• Developer of 3D metal printers designed to make 3D

printing accessible for engineering teams
 ADTECH
• Technology, software and services that deliver, control and target online advertising. 

Example:  Panshi 
https://en.adyun.com/en/index.html

• Developer of online and mobile advertising platform intended to provide network marketing service for
small and medium-sized enterprise.
 AGTECH
•Software and hardware systems that automate, manage and promote environmentally
conscious farming—including wireless sensors to monitor soil, air and animal health;
hydroponic and aquaponic systems; remote-controlled irrigation systems; aerial photo
technology to analyze field conditions; biotech platforms for crop yields; data-analysis
software to augment planting, herd, poultry and livestock management; automation
software to manage tasks; and accounting software to track and manage expenses.

Example:  Indigo Agriculture 
https://www.indigoag.com/
• Provider of plant microbiome agricultural services designed to increase crop yield. 
 ARTIFICIAL INTELLIGENCE
AND MACHINE LEARNING
•Technology that enables computers to autonomously
learn, deduce and act.
•Systems with artificial intelligence and machine learning
collect and store massive amounts of data and make
decisions based on probability and statistical analysis.
•Applications of AI and machine learning include speech
recognition, computer vision, robotic control and
accelerating processes in the empirical sciences. 

Example:  Human Longevity 
https://www.humanlongevity.com /
• Provider of genomics and cell therapy-based diagnostic and
therapeutic technology designed to give everyone access to the
power of data-driven health intelligence
 AUDIOTECH
•Software and hardware related to the music
industry—including on-demand music services
as well as audio technology like headphones,
transmitters, and automobile, home and
studio sound systems.
•Example:  SoundHound 
https://soundhound.com/

• Developer of sound recognition and voice search

technologies designed to turn sound into understanding
and actionable meaning.
• The company's music recognition application,
leverages speech-to-meaning technology, enabling
humans to interact with the things around them in the
same way they interact with each other.
 AUTONOMOUS CARS
•Vehicles that can sense their
environment and navigate without
human interaction as well as related
technology that utilizes radar, lidar, GPS,
odometry, and software and computer
vision. 
Example:  Zoox  (https://zoox.com/)

• Developer of an autonomous mobility

ecosystem that includes self-driving vehicles,
control systems, AI and a ride-sharing service
all designed to improve urban mobility.
 BIG DATA
• Products or services that handle datasets too large for traditional
databases.
•Example:  Uptake Technologies  (https://www.uptake.com)
• Developer of a predictive analytics platform designed to transform data into
measurable business value that helps people and machines work better, smarter
and faster.
 CLEANTECH
• Technology that reduces the environmental impact of human activities or
the amount of natural resources humans consume. 

Example:  Tri Alpha Energy (TAE) https://tae.com/

• Developer of plasma fusion technologies designed to develop commercially competitive
clean fusion energy as fast as possible
• TAE Technologies latest generator is named after their late intellectual co-founder, Dr.
Norman Rostoker.
CYBERSECURITY
• Information technology solutions specifically oriented toward user and
network security. 
• Example:  Cloudflare (https://www.cloudflare.com/)
• Developer of a web performance and security platform designed to stop large attacks on the
DNS system.
 ECOMMERCE
• Companies that sell products or facilitate the selling of products online—including
online retailers, online marketplaces, social commerce, logistics and shipping for
online retailers, and software providers and hosting services for online retailers. 
Example:  Houzz  (https://www.houzz.in/)
• Provider of a platform for home remodeling and design created to provide people with everything
they need to improve their homes from start to finish - online or from a mobile device.
EDTECH
• Software and hardware that enhance teaching practices and
improve learning outcomes. 
•Example:  Udacity (https://in.udacity.com/nanodegree)
• Provider of educational services designed to bring accessible, affordable,
engaging, and highly effective higher education to the world.
EPHEMERAL CONTENT
• Online platforms that enable users to temporarily share
and display photos, videos, messages, documents and other
content.
• Content on these platforms vanishes after a certain time. 

Example:  Snap 
https://www.snap.com/en-US/
• Developer of a mobile camera application created to help people
communicate through short videos and images.
FINTECH
•Technology that uses the internet, blockchain, software and
algorithms to offer or facilitate financial services traditionally
offered by banks (loans, payments, investments and wealth
management).
•Fintech also includes software that automates financial processes
or addresses core business needs of financial firms. 

•Example:  SoFi 
https://www.sofi.com/
• Provider of social financial solutions intended to provide lending and wealth
management.
 HEALTHTECH

• Technology that improves healthcare while decreasing cost or optimizes

patient-centric healthcare. 
• Example:  Outcome Health  http://www.outcomehealth.com/
• Provider of an actionable health intelligence platform designed to activate the best
health outcome possible.
 INFRASTRUCTURE
• Physical assets necessary for transporting goods, multimodal commerce or
generating power. 

Example: GreatPoint  Energy (www.greatpointenergy.com)
• Developer of catalytic hydromethanation process designed to convert coal, petroleum coke
and biomass into natural gas.
INTERNET OF THINGS
(IOT)
• Physical objects with embedded sensors and software that uses
data from these sensors to improve user experience or share
information with a network of other devices. 

Example:  C3 IoT (www.c3iot.ai)

• Provider of a next-generation, cloud-based enterprise Platform as a Service
(PaaS) designed to rapidly deploy big data, AI and IoT applications.
LIFE SCIENCES

• Companies that work with living organisms and life processes—

including biology, pharmaceuticals, biomedical technology and
nutraceuticals. 

Example:  Samumed 
https://www.samumed.com/default.aspx
• Developer of tissue-level therapeutic drugs intended to cure
degenerative diseases in patients.
 LOHAS AND WELLNESS 
• Consumer products or services focused on health, the
environment, green technology, social justice, personal
development or sustainable living. 

Example:  Sweetgreen (https://www.sweetgreen.com/)
• Operator of a chain of organic fast-food restaurants.
• The company operates a restaurant chain using a farm-to-table concept.
 MANUFACTURING

•Products that require a significant amount of equipment and raw materials

to produce. 

Example:  View (https://viewglass.com/)
• Manufacturer of tint-adjusting architectural glass.
• The company designs, manufactures and sells architectural glass that intelligently adjusts
in response to external conditions and user preferences.
MARKETING TECH
• Digital technology that automates and simplifies the marketing process—
including tools for search engine optimization (SEO), customer analytics,
customer relationship management (CRM), loyalty programs and
applications that leverage social media to connect brands with consumers. 
•Example:  Sprinklr (www.sprinklr.com )
• Developer of a social media management platform (SMM) designed to provide digital
transformation for enterprise businesses.
• The company's integrated platform for social media management allows brands to do
marketing, advertising, care, sales, research and commerce on Facebook, Twitter, LinkedIn
and 21 other channels globally, all on one integrated platform as well as allows employees
to collaborate in real time across business units, markets and departmental silos to
manage customer experience at scale, enabling large companies to create competitive
customer experiences.  
MOBILE
• Services for mobile devices or that enable mobile communication. 
•Example:  Didi  Chuxing  (http://www.didichuxing.com/en/)
• Provider of a mobile ride-hailing application designed to match customers with
local drivers in China.
• The company's ride-hailing platform provides vehicles and taxis for hire and also
offers chauffeur services, minibus and ride-sharing services in China, enabling
users to request rides through smartphone applications.
NANOTECHNOLOGY
• Products created by manipulating materials at an atomic level. 

Example:  Nantero (http://nantero.com/)
• Developer of a next generation memory technology designed to offer incredibly
fast, packs massive amounts of storage.
ONCOLOGY
• Products that help diagnose or treat cancer. 
•Example:  Moderna (https://www.modernatx.com/)
• Developer of messenger RNA therapeutics and vaccines designed to treat
inherited genetic disorders, hemophilic and blood factors and oncology.
 ROBOTICS AND DRONES
• Mechanical devices that are automated or remote controlled
—including machinery that performs repetitive tasks for
manufacturing, machinery that performs precise tasks for
surgery or semiconductor production, and unmanned
vehicles. 

Example:  Anki (www.anki.com)

• Developer of an artificial intelligence-based software designed to

harness robotics.

• The company's artificial intelligence-based software programs physical

objects to be intelligent and adaptable in the physical world, enabling
consumers to blend robotics, toys and video games into a new level of
physical play.
SAAS (SOFTWARE AS A
SERVICE)
• Software hosted in a central location that users can access with a
subscription. 
•Example:  Zenefits (www.zenefits.com)
• Provider of a connected ecosystem of applications designed to integrate all
human resources needs for small businesses.
 VIRTUAL REALITY

• Software and hardware that immerse users in a three-dimensional,

virtual world. Virtual worlds are created using wearable devices,
such as head-mounted stereoptical displays or gloves with
embedded sensors.
•Virtual reality also includes environments where users can interact
with each other through computer-generated avatars. 
•Example:  Magic Leap (https://www.magicleap.com/)
• Developer of human computing interfaces and software technology designed to
superimpose 3D computer-generated imagery over real-world objects.
• The company's technology uses virtual and augmented-reality technology with
dynamic-image computing and alternative stereoscopic 3D that harmonizes with
WEARABLES AND
QUANTIFIED SELF
• Consumer products that track aspects of a user’s
life (like mood, nutrition and activity).
• Data from these products can help users better
understand their health, fitness, stress, sleep and
more. 
•Example:  Proteus Digital Health (
www.proteus.com)
• Developer of digital medicine technology intended to service
the needs of doctors and health systems.
• The company's products include ingestible sensors, a small
wearable sensor patch, an application on a mobile device
and a provider portal for data analytics, enabling physicians
and health systems to more effectively manage risk and
ensure that outcomes are reliably achieved.
REFERENCES
• https://pitchbook.com/news/articles/what-are-industry-verticals
• Other web resources of the business organizations mentioned in
the slides
THANK YOU