Business Feasibility

Feasibility
• “…………….as a controlled process for
identifying problems and opportunities,
determining objectives, describing situations,
defining successful outcomes, and assessing
the range of costs and benefits associated
with several alternatives for solving a
problem.”
 Feasibility
• The feasibility study would be completed prior to the business plan.
The feasibility study helps determine whether an idea or business is a
viable option.
• The business plan is developed after the business opportunity is
created.
• “A feasibility study is carried out with the aim of finding out the
workability and profitability of a business venture. Before anything is
invested in a new business venture, a feasibility study is carried out to
know if the business venture is worth the time, effort and resources.
• A feasibility study is filled with calculations, analysis and estimated
projections while a business plan is made up of mostly tactics and
strategies to be implemented in other to grow the business.”
 Feasibility
In order to create a feasibility study,
entrepreneurs need to define
dimensions of business viability
including: market viability, technical
viability, business model viability,
management model viability,
economic and financial model
viability, and exit strategy viability.
 Feasibility
• While it may seem the feasibility study is similar
in many ways to the business plan, it is
important to keep in mind that the feasibility
study is developed prior to the venture.
• a feasibility study can readily be converted to a
business plan.”
• It’s important to think of the business plan in
terms of growth and sustainability and the
feasibility study in terms of idea viability.
 Feasibility?
• TELOS is an acronym in project management used to
define five areas of feasibility that determine whether a
project should run or not.
• T - Technical - Is the project technically possible.
• E - Economic - Can the project be afforded? Will it
increase profit?
• L - Legal - Is the project legal?
• O - Operational - How will the current operations support
the change?
• S - Scheduling - Can the project be done in time?
 Outline Feasibility Study
• Introduction
• Product or Service
• Technology
• Market Environment
• Competition
• Industry
• Business Model
• Market and Sales Strategy
• Production Operations Requirements
• Management and Personnel Requirements
• Regulations and Environmental Issues
• Critical Risk Factors
• Financial Predictions Including: Balance Sheet, Income Statement, Cash Flow
Statement, Break Even Analysis, and Capital Requirements
• Conclusion
 Illustration #1:
Technology Innovation
Shifting from technical feasibility into
economic feasibility
 TEKNOLOGI PENYIMPANAN GAS ALAM SECARA ADSORPSI:
Menjawab Tantangan Pemanfaatan BBG Sebagai Sumber Energi

Peneliti:
Imam Prasetyo, Wiratni Budhijanto, Aswati Mindaryani

Jurusan Teknik Kimia

Fakultas Teknik
Universitas Gadjah Mada
Pemanfaatan Gas Alam sebagai sumber energi merupakan salah satu cara
untuk mengurangi ketergantungan terhadap BBM

Keunggulan Gas Alam sebagai bahan bakar

• banyak tersedia di alam

• rasio H/C tinggi angka oktan tinggi dan karakteristik pembakarannya
lebih bersih (emisi CO2 kecil)
• terbarukan: dapat dibuat melalui proses biologis

Kendala: densitas energi volumetrisnya rendah: tidak mudah untuk

dicairkan

CH4
methane: komponen utama gas alam
 Teknologi Konvensional Penyimpanan Gas Alam

dengan sistem pencairan dengan sistem kompresi

LNG CNG

T= -160oC P= 200 atm

butuh biaya refrigerasi yang sangat tinggi  butuh biaya kompresi yang sangat tinggi
tidak bisa diaplikasikan untuk kendaraan dan beresiko
bermotor
 Teknologi non-Konvensional Dalam Penyimpanan Gas Alam

Adsorptive Storage

ANG
(Adsorbed Natural Gas)

Menggunakan Material Berpori (karbon berpori) Sebagai Medium

Adsorptive Storage: memanfaatkan jaringan pori berukuran nanometer dari suatu

material yang mempunyai luas permukaan internal yang besar untuk menjerap dan
mengakumulasikan molekul gas di dalamnya.
Material Penyerap (medium): KARBON yang melalui proses rekayasa sehingga
kandungan porinya sangat tinggi dan ukuran porinya sesuai untuk
mengakumulasi molekul gas methane (gas alam) dalam jumlah besar.

• Karbon dibuat dari polimer yang

dipirolisis sehingga menyisakan
kerangka karbon yang akan menjadi
“rumah” bagi gas yang disimpan

• Karena dibuat dari polimer, ukuran

pori bisa disesuaikan dengan ukuran
gas yang akan disimpan dengan cara
mengatur komposisi polimer

Dengan luas permukaan internal > 2500 m2/gram, karbon ini mampu menyimpan
sejumlah metana yang sama pada tekanan 30-40 bar, yang jauh lebih rendah
daripada penyimpanan ekonomis metana sebagai compressed natural gas (CNG)
pada 200-250 bar
porous carbon
Metode Pengisian :
• Fixed Filling Stations
• Mobile Filling Stations
• Home Based Refueling
• Cartridge Refilling System

Tantangan Teknis :

• Carbon development
• Deliverability
• Heat management
• Gas composition
 Sains dan eksperimen diperlukan untuk membuat
terobosan-terobosan baru yang terjamin dari sisi
SAFETY dan PROFITABILITAS

 Masalah gas storage memiliki multiplier effect besar

karena peningkatan efisiensi
penyimpanan/pengemasan gas akan sangat
meningkatkan kinerja semua sektor yang bergantung
pada gas.
Illustration #2: Location Issues
Strategic Decision on location
Why location does matter?

“LOCATION, LOCATION, AND LOCATION”….……

RETAIL INDUSTRY

 Long-term decisions
 Decisions are made infrequently
 Decision affect both fixed and variable costs
 Once committed to a location, resources and costs
are difficult to change
 Business relocation
 Business News:
 …………….”Relokasi Industri Ke Jawa Tengah Berlanjut”
 “Bisnis.com, Kalangan pengusaha di Jawa Barat menilai
proses relokasi industri padat karya ke Jabar Timur dan
Jawa Tengah akan terus berlanjut menyusul iklim
investasi lebih kondusif dan besaran pengupahan lebih
rendah”………….
 “……….Harga Tanah Tinggi, Pengusaha Relokasi Pabrik
ke Jawa Tengah”
 Key factors on location decisions
 Corporate desire
 Attractiveness of region
 Labor availability and costs
 Availability of utilities
 Environmental issues
 Government incentives
 Proximity to raw materials and customers
 Land and construction costs