SWOT

SWOT ANALYSIS
ANALYSIS
Strengths, weaknesses, opportunities
and Threats
 SWOT
SWOTANALYSIS
ANALYSIS

S
 SWOT
SWOTANALYSIS
ANALYSIS

 a study undertaken by an
organization to identify its internal
strengths and weaknesses, as well
as its external opportunities and
threats.
 Classification
Classificationof
ofSwot
SwotAnalysis
Analysis

INTERNAL FACTORS EXTERNAL FACTORS

• Strength • Opportunities
• Weakness • Threats
 SWOT ANALYSIS FOR CUPCAKE CAFE
SWOT ANALYSIS FOR CUPCAKE CAFE
STRENGTH WEAKNESSES
The cupcake business has a large target Although the location will generate a
market, catering to a variety of ages higher customer base, commercial rent
and genders and therefore, the extent of is relatively expensive..
the target market allows for a greater
expectance of revenue.  The business should expect a high
inventory turnover rate due to raw
The cupcake business will be located an materials having a short expiry date.
accessible place near schools, replenishment.
companies and church.
To ensure quality control, procedures
The cupcake business will also be a will need to be established, ensuring
multi-purpose business, selling the taste and decorations can remain as
cupcakes and operating a front of similar as possible. 
house cafe.
The business idea is based on an
increasing social trend, meaning that if
the trend does not receive well with the
population the business could suffer a
loss
 OPPORTUNITIES
There is definitely an increasing social
trend that ‘up-market’ parties are now
opting for cupcake towers instead of
the traditional cakes.
There are no immediate cupcake
specific businesses in the area that are
able to offer take-away orders and
catering.
The cupcake business has the
opportunity of expansion in the near
future, with numerous prospects.
Offering our products to home parties
or conducting in-office demonstrations
would most probably increase our
customer base and attract new
customers.  This will also help us
through word of mouth advertising
and maintaining customer loyalty.
THREATS
Though there are no cupcake specific
businesses that threaten the Cupcake
Cafe, there are an extensive number of
coffee shops in the selected location.
This will be a major threat to our walk-
in customer base.
Climate may also affect the businesses
operations. Generally if bad weather is
expected, customers are more reluctant
to visit coffee shops who are not
regular customers. This may cause
problems for the business in having
“off days” during seasons of “bad”
weather. The business should expect
customers each day, regardless of bad
weather, however in winter the beach
area may not be as populated as the
summer seasons.
 SEATWORK
 In a ½ crosswise, do a SWOT
analysis for “Jollibee”, identify what
are the possible strengths,
weaknesses, opportunities and
threats of the business.
 Integration

 “Sometimes, you don’t realize your own

strength until you come face to face with
your greatest weakness” –success.com

 Sometimes, we thought of ourselves as a

weakling and often envy others for being
strong. We may not show it but there will
come a time to realize how strong we are, it
may be in a form of trial. You may not know
how strong you are until it happens.