Presented By:

 Adnan Abdullah
BCOF16M040

 Muhammad Abdullah
BCOF16E080
 Syed Hassan Abbas
BCOF16E079
 Outlines of project

 Introduction of coca cola

 History of coca cola
 Main Product of Coca-Cola
 Total Employees of Coca-Cola
 Total assets of Coca-Cola
 Mission Statement of company
 Vision Statement of company
 Job structure of company
 Elaboration of Each Department
 Top, Middle and Level managers of company
 Strategies for achieving the goals of company
 Planning Process
 Planning Types
 Resources of company
 Leading performance measurement
 Controlling
 Process for jobs
 Suitable Environment for company
 Values & Beliefs of company
 Reward & Punishment for each employee
 Stress of employees
 Structure of company
 Swot Analysis of Company
 External factors that affect the company
 Major competitors of coke
 Current innovation in company
 Suggestion
 Conclusion
Introduction of Coca-Cola:
The Coca-Cola Company was founded in 1892 and established its Headquarters in Atlanta. The Coca Cola
Franchise is the World’s biggest Beverage Industry. It dominated a 48% of the global Market share. In total
the Franchise is responsible for over 160 different beverages within a market consisting of 200 Countries.
Examples of our products are Coke, Sprite, Fanta, Dasani and many more. Their products range from Sport’s
Beverages, Juices, Tea, Coffee and Water.

1886: Pharmacist Dr. John Smyth Pemberton concocts Coca-Cola, a mixture of sugar, water, caffeine, and
extracts of the coca leaf and the kola nut.
1892: Candler incorporates The Coca-Cola Company.
1899: The first bottling franchise is established.
1905: Coca-Cola syrup is completely free of cocaine.
1916: The unique, contour-shaped Coke bottle is introduced.
1943: Coca-Cola plants introduce Coke to the world market.
1960: The Minute Maid Corporation is acquired.
1961: Sprite makes its debut.
1985: Coca-Cola is reformulated; New Coke is rejected by consumers, and the company brings back the
original formula, calling it Coca-Cola Classic.
1985: Coca-Cola is reformulated; New Coke is rejected by consumers, and the company brings back the
original formula, calling it Coca-Cola Classic.
1987: Company sells its entertainment business to Tri-Star Pictures.
1990: Sales surpass the $10 billion mark for the first time.
1999: Company acquires the rights to sell Schweppes and Crush brands in 157 countries
2002: Company launches Vanilla Coke.

History of Coca-Cola:
In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original Coca-Cola drink and
sold it as a medicinal beverage. Pemberton's bookkeeper, Frank M. Robinson, is credited naming the
products and creating its logo. Robinson chose the name Coca-Cola because of its two main ingredients
(coca leaves and kola nuts) John Pemberton had taken a break and left Robinson to make, promote, as well
as sell Coca-Cola on his own. He promoted the drink the best he could with the limited budget that he had
and succeeded. In 1894, American businessman Asa Candler purchased the company from Pemberton's
heirs with the intent to advertise and sell it as a beverage to regular consumers. Candler was one of the first
businessmen to use merchandising in his advertising strategy. By 1895, Coca-Cola was being sold in every
state in the union. Coca-Cola’s first ad read "Coca Cola. Delicious! Refreshing! Exhilarating!
Invigorating! As of 1948, Coca-Cola had claimed about 60% of the market share. In 1919, the company
was sold to Ernest Woodruff's Trust Company of Georgia. By 1984, The Coca-Cola Company's market
share decreased to 21.8% due to new competitors, namely Pepsi, being released. They introduce their
product in Pakistan in 1967.
Main Product of Coca-Cola:
There are 2 categories of our product.
Carbonated Soft Drinks (CSD) Products.
Still Product
CSD Product

Total Employees of Coca-Cola:

Our Employs in Pakistan is 4000+ including sales warehouses supply chains and finance and globally
3lack+ Employees.

Total assets of Coca-Cola:

Total worth of Coca-Cola in 2017 is 87.89Billions U.S Dollars.

Mission Statement of company:

Build a sustainable and profitable business through refreshing consumers, partnering with customers,
delivering superior value to shareholders and being trusted by communities.

Vision Statement of company:

Be the outstanding beverage company, leading the market, inspiring peoples, adding value through
excellences.
Job structure of company:
PSO ( Pre-Selling officer)
SDE (Sales development Executive)
ASM/RSM ( Area Sale Manager or Regional Sale Manager)
DA (Distributor Advisor)
TSM/GM ( Territory Sale Manager or General Manager of Territory)
DS ( Director Sale)
CCO ( Chief Commercial Officer)
GM Pakistan ( General Manager of Pakistan)

Elaboration of each department:

Our organization culture is sub centralized and every department is indirectly independently worked
and every department has their own heads. An objective of each is same. CCO is deals with marketing
and sales.
Head of sales CCO (chief commercial officer)
DSC (director supply chain)
CFO (chief finance officer )
DL (director legal)
Top, Middle and Level managers of company:
Top managers:
GM Pakistan
Directors Sales
Chief commercial Officers
Middle Managers:
territory sale managers
Area sales managers
Sale development executive
Lower managers:
Pre selling officer

Major Strategies:
Our strategy is depend on season and it is change day by day our main strategy is depend on the foot path of the
people because the will buy our product during eating meals. Our basic strategy is to persuade our customer to
buy our product with the help of advertisement

Planning Process:
In this we analysis about what product is low and what product has the market gap then we focus on our low sale
product and then our sale of that product is good.
Planning Types:
There are several types of planning.
Short-term planning
Long-Term planning

Major Resources of company:

Our main resource is human who sell our product in market and the production department has also the main role that
makes the product according to the needs and wants of customers.

Leading performance measurement:

Our main purpose of our company is to earn maximum profit and if we earn profit then we are on right way therefore
we change our strategy according to the new technology and demand of customer.

Controlling:
Control is the regulatory process of establishing standard to achieve organization goals, comparing actual
performance against the standard and taking corrective action when necessary to restore performance to those
standards.
Quality
Safety
Feedback
Process for jobs:
Our Head Quarter makes advertisement on Dawn newspaper as well as on our official website.

Suitable Environment for company:

Economic Stability Law & Order is our suitable environment.

Values & Beliefs of company:

Accountability integrity and teamwork is the values and beliefs or our company there is no compromise on these
things. Manager is answerable for their decisions.

Reward & Punishment for each employee:

Reward: There and many reward for our employees like Annual Bonuses, Mini Bonuses, Dinners and many
Internationally tours for all our the world.
Punishment: there is no compromise on integrity if anyone cross their limits then they are fire from company.

Stress of employees:
The major problem in all Malta-National company is stress management. Therefore we make the Learning and
Development Department (L&D) they introduce different course and also invited different motivational speakers for
our employees to motivate us.

Swot Analysis of Company:

As a mother brand we are very strong in Cola no one compete us in market we are in the sustainability situation but in
lemon and lime, Orange and water we are not able to compete others. In other language we are weak in lemon and
lime, Orange and water.
External factors that affect the company:
There are many external factors that affect the company like recently Encompass in Pakistan affect the sale of our
products. Law and order also affect our company if price of the dollar increase then the price of our product is also
increase therefore company faces the bad situation.

Major competitors:
Pepsi is our major competitor in market.

Current innovation:
We make many products time to time according to the needs of our customers last year we introduce Cola Anar,
Cola Mint and Capy-juices.

Suggestions:
Our personal suggestion is that the company tries to increase their portfolios and also introduce different flavors of
juices, energy drinks and many more according to the needs of their customers and also try to solve the different
market and merchandises problem that affect the sale of our product if they control these problems then the
company will rise within days.

Conclusion:
From this survey we can conclude that coke is one of the most leading brands in drinks. It has only one competitor
Pepsi Moreover, the sales don’t depend on anything, because consumer needs it during eating in functions or party.
Although it can’t take place of natural drinks as orange juice or lemon juice but still it is widely used all over the
world. Yet if there is any competitor, the sale of coke is so high that it can compete it.