Maryam Meraj

MFC(P)
17MFC06
 WHAT IS E-MARKETING?
 FEATURES
 GLOBAL INTERNET USERS
 WHAT IS STRATEGY
 E-MARKET STRATEGIES
 ADVANTAGES
 CONCLUSION
A PLATFORM OF MARKETING A PRODUCT OR SERVICE

THROUGH INTERNET.

 MARKETING DONE VIA EMAIL AND WIRELESS MEDIA

USES RANGE OF TECHNOLOGIES TO CONNECT BUSINESSES

TO THEIR CUSTOMERS
ALSO CALLED INTERNET MARKETING AND ONLINE
MARKETING.
 Internet marketing allows global marketing
facility
 It is less expensive
 It makes marketing easier
 Sell your products and services and encash
your bills from anywhere
 24x7x365 market
 Strategy is the direction and scope of an
organisation over the long-term which
achieves advantage for the organisation to
meet the needs of markets and to fulfil
stakeholder expectations.

 E-Marketing strategy comprises of all the

activities that businesses conduct through
Internet, and the primary aim of the E-
Marketing strategy is to increase sales and
ROI.
A. E-MAIL MARKETING
B. SEARCH ENGINE OPTIMIZATION (SEO)
C.PAID ADVERTISING
D. SOCIAL MEDIA CHANNELS
E. BLOG MARKETING
F. VIDEO MARKETING
G.PODCASTING
H. PAY PER CLICK ADVERTISING
 E-MAIL MARKETING: includes marketing a
product or service through targeting a certain
segment of customers via e-mails.
 ADVANTAGES:
• Low cost
• Targeting correct category
• Simplicity of use
• Increasing return of investment

 SEARCH ENGINE OPTIMIZATION: an art of

increasing the appearance of your website in the
first result of search engines such as Google search
engine.
 ADVANTAGES:

• Low cost compared to paid ads

• Increases number of visitors

• Achieve a return on investment

• Familiarises with the keywords the customers are

looking for.
PAID ADVERTISING: Paid ads are ads
appearing in search engines. They appear beside
or above the search results.

SOCIAL MEDIA CHANNELS: a type of

communication which helps in communicating with
your customers directly in order to highlight the
value of your products and services. Increases the
company’s fame and spread through several
media channels such as Facebook, Twitter,
YouTube,Instagram etc.
ADVANTAGES:
• Increases sales
• Increases customer loyalty for your brand
• Helps in knowing the needs of your customer
• Find followers to your page and increase in number
• Increase the number of visitors to your website and
increase your ranking in the search engines by
directing followers on social media channels to
your website indirectly.
 BLOG MARKETING: any process that publicises
or advertises a website, business, brand or service
via the medium of blogs.

 VIDEO MARKETING: a new type of

internet marketing and advertising in which
business create 2-5 minute short videos about
specific topics; videos are then uploaded to
various video sharing websites like YouTube for
distribution and exposure.
PODCASTING: a series of digital audio or
video files which a user can download and listen
to. Often available for subscription, so that new
episodes are automatically downloaded via web
syndication to the user's own local computer,
mobile application, or portable media player.

PAY PER CLICK ADVERTISING: an online

advertising model in which advertisers can display
ads for their goods or services when users – people
searching for things online – enter relevant queries
into search engines. Advertisers are only charged
when a user actually clicks on their ad, hence the
name “pay-per-click.”
 Helps in capturing the attention of
consumers.
 Increases sales and provide wider
market platform.
 Reduces cost of transaction.
 Open 24/7,365 days a year.
 Convenient , work from the comfort of
your houses.
 Better,faster, and cheaper.
 Accommodates to the new types of
consumer needs and trends.
 E-Market is continuously progressing
as technology continues to advance.
 E-marketing provides endless
possibilities to both businesses and
consumers.