CUSTOMER SATISFACTION SURVEY 

ON MI BAND IN TIRUPATI
OBJECTIVES
 TO MEASURE THE MI BAND CUSTOMER
SATISFACTION LEVEL IN TIRUPATI.
 TO STUDY THE FACTORS THAT INFLUENC
CUSTOMERS SATISFACTION.
 TO REDESIGN THE MARKETING STRATEGIES IF
NEEDED.
COMPANY PROFILE
 Xiaomi Corporation is a Chinese electronics 
company headquartered in Beijing. 
 Xiaomi makes and invests in smartphones,MI 
BANDS,mobile apps, laptops, and related 
consumer electronics.
COMPANY PROFILE
 Xiaomi Mi 
 BandDeveloper      Xiaomi

 Manufacturer         Foxconn
 Type                         Fitness Tracker 
 Release date           July 22, 2014 
 Xiaomi Mi Band 1S

Xiaomi Mi Band 2
Xiaomi Mi Band 3
 Websitemi.com
 PRODUCT  PROFILE

MI BAND
MI BAND2

MI BAND 3
MARKET SHARE

3Q18 MARKET 3Q18 MARKET SHARE

S.NO COMPANY SHARE

1 XIAOMI 21.50%
XIAOMI; 21.50%

2 APPLE 13.10%
OTHERS; 43.00%

3 FITBIT 10.90%
APPLE; 13.10%
4 HUAWEI 5.90%
5 SAMSUNG 5.60% SAMSUNG; 5.60% HUAWEI; 5.90%

FITBIT; 10.90%

6 OTHERS 43.00%
TOTAL 100%
RESEARCH METHODOLOGY:

RESEARCH DESIGN : DESCRIPTIVE DESIGN

DATA SOURCE:
SECONDARY SOURCE : Survey Monkey.com
PRIMARY SOURCE : Through Questionnaire
RESEARCH APPROACH : Through Survey
RESEARCH INSTRUMENT : Questionnaire
SAMPLING PLAN:
SAMPLING UNIT – MI BAND
SAMPLE SIZE – 99
SAMPLE FRAME – TIRUPATI
SAMPLE METHOD – CONVENIENCE SAMPLING
CONTACT METHOD : PERSONAL INTERVIEW
STATISTICAL TOOL : CHI SQUARE TEST
CUSTOMER SATISFACTION:
 CUSTOMER SATISFACTION SURVEY IS A
MEASURE OF HOW PRODUCTS AND SERVICES
SUPPLIED BY A COMPANY MEET CUSTOMER
EXPECTATION.
 IN GENERAL CUSTOMER RESPONSES ARE
COLLECTED AND USED TO ANALYZE WHETHER
ANY CHANGES NEED TO BE MADE TO INCREASE
THE OVER ALL SATISFACTION OF CUSTOMERS.
 CUSTOMER SATISFACTION IS DIRECTLY
CONNECTED TO CUSTOMER NEEDS.
TABLE NO.1
GENDER DISTRIBUTION
70
GEND NO OF  %
ER RESPO 60

NDEN 50

RESPONDENTS
TS 40

MALE 
FEMALE 
MALE 58 58.58% 30

20

FEMAL 41 41.41%
10
E
0
NO OF RESPONDENTS  % 
TOTAL 99 100%
GENDER

INTERPRETATION: 
FROM THE ABOVE CHART, WE CAN CONCLUDE THAT 58% OF 
THE RESPONDENTS ARE MALE AND 41% OF THE RESPONDENTS 
ARE FEMALE.
TABLE NO.2
AGE DISTRIBUTION
AGE NO.OF  % NO.OF RESPONDENTS 
RESPO
NDEN
TS
21 22 23

   21 31 31.31 %
   22 38 38.38% >23 

   23 18 18.18%
>23 12 12.12%
TOTAL 99 100%

 INTERPRETATION:
FROM THE ABOVE CHART WE CONCLUDE THAT 31% OF RESPONDENTSARE 
OF AGE 21, WHILE 38% ARE OF AGE22, 18% ARE OF AGE  AND 12% ARE OF AGE 
>23YEARS.
TABLE NO.3
PERFERED MODEL
90

model no of % 80

persons 70

RESPONDENTS
band1 38 38.38 60

50
% 
40 no of persons

band2 29 29.29 30

20

band3 32 32.32 10

0
band1 band2 band3

TOTAL 99 100
MODEL

INTERPRETATION :
From the above chart it is clear that, 38.38% respondents are preferring to 
purchase MI BAND 1.  
 TABLE NO.4
REASON TO CHOOSE MI BAND

REASON NO OF %
NO OF PERSONS
PERSON
S
BRAND 20 20.20

PRICE 35 35.35 BRAND

PRICE
QUALITY
ALL
QUALITY 20 20.20

ALL 32 32.32

TOTAL 99 100%

INTERPRETATION
  From the above chart it is clear that, 35.35% respondents choose MI 
BAND for its PRICE. 
TABLE NO.5
FEATURES MOSTLY PREFERED
FEATUR NO OF % NO OF PERSONS

ES PERSONS
HEART 17 17.17%
RATE 17.17%

MONITOR 32.32%
1.01%

FEATURES 
DISPLAY 22 22.22% DISPLAY 
BATTERY 
ALL
OTHERS 
BATTERY 27 27.27%
22.22%

ALL 32 32.32%
27.27%

OTHERS 1 1.01%

TOTAL 99 100%
INTERPRETATION
  From the above chart it is clear that, 27.27% respondents liked 
the battery capacity in MI BAND.
TABLE NO.6
COLOUR PREFERENCE
COLOUR NO OF % NO OF PERSONS
PERSONS
BLACK 48 48.5%
11.11%

BLUE 23 23.2%
BLACK
17.17%

ORANGE 17 17.2% 48.48%

BLUE
ORANGE
YELLOW

YELLOW 11 11.1%
23.23%

TOTAL 99 100%

INTERPRETATION
  From the above chart it is clear that, 48.55% respondents are 
preferring to purchase BLACK COLOUR.    
 TABLE NO.7
SATISFACTION TOWARDS PRICE
AFFORDA NO OF %
BLE PERSONS NO OF PERSONS
PRICE 8.08%

17.17%
1K 17 17.2

2K 43 43.4 1K
2K
31.31% 3K

3K 31 31.3 4K

4K 8 8.08
43.43%

TOTAL 99 100%

INTERPRETATION:
FROM THE ABOVE CHART WE CONCLUDE THAT 43% OF 
RESPONDENTS THINKS THAT 2K IS AFFORDABLE PRICE FOR MI 
BAND.
TABLE NO.8
PREFERED PLACE TO PURCHASE

PURCHAS NO OF % NO OF PERSONS
E PERSONS
ONLINE 53 53.5 9.09%

RETAILER 20 20.2 17.17%

ONLINE 
RETAILER

MI STORE 17 17.2 MI STORE

OTHER
53.54%

OTHER 9 9.09
20.20%

TOTAL 99 100

INTERPRETATION
  From the above chart it is clear that, 53.5% respondents are 
preferring to purchase on ONLINE.    
 TABLE NO.9
MEDIUM OF AWARENESS
MEDIUM NO OF %
PERSON NO OF PERSONS
S
YOUR SELF 27 27.3%

FAMILY 16
YOUR SELF
16.2% FAMILY
FRIENDS
ADERTISEMENT

FRIENDS 33 33.3%

ADERTISEM 20 20.2%
ENT
TOTAL 99 100%

INTERPRETATION:
 FROM THE ABOVE TABLE IT IS CONCLUDED THAT MOST OF 
THE CUSTOMERS ARE INFLUENCED BY FRIENDS IS 33.3%
 TABLE NO.10
 USAGE OF BAND
NO OF NO OF %
NO OF PERSONS
YEARS  PERSONS
3MONTHS 6MONTHS
1YEAR MORE THAN 1YEAR

3MONTHS 18 18.2%
18.18%

27.27%

6MONTHS 15 15.2%

1YEAR 39 39.4%
15.15%

MORE THAN 27 27.3%

1YEAR
TOTAL 99 100% 39.39%

INTERPRETATION: 
FROM THE ABOVE TABLE IT IS CLEAR THAT 18% ARE USING 
MI BAND FOR 3 MONTHS WHILE 15% ARE USING THEM FOR 
6YEAR, 39% ARE USING THEM SINCE 1YEARS AND 27% ARE 
USING THEM FOR MORE THAN 1 YEARS.
 TABLE NO.11
DURABILITY OF BAND
DURABILI NO OF % NO OF PERSONS
TY PERSONS 7.07%

19.19%

1YEAR 19 19.2
1YEAR
2YEAR 31 31.3 2YEAR
3YEAR
4YEAR

3YEAR 42 42.4 42.42%

4YEAR 7 7.07 31.31%

TOTAL 99 100

INTERPRETATION: 
FROM THE ABOVE TABLE IT IS CLEAR THAT 42%  USING MI 
BAND STATED THAT ITS DURABILITY IS 3 YEARS.
 TABLE NO.12
SOURCE OF AWARENESS
SOURCE NO OF % NO OF PERSONS
PERSONS ADVERTISEMENT FAMILY
FRIENDS OTHERS
ADVERTISEME 27 27.3
NT
23.23%
FAMILY 16 16.2 27.27%

FRIENDS 33 33.3

OTHERS 23 23.2
16.16%

TOTAL 99 100%
33.33%

INTERPRETATION: 
FROM THE ABOVE TABLE IT IS CONCLUDED THAT MOST OF THE 
CUSTOMERS (33.32%) ARE AWARE OF MI BAND THROUGH FRIENDS.
 TABLE NO.13
SPEED OF BLUETOOTH CONNECTIVITY

NO.OF
SPEED RESPOND %
ENTS

OPINION
YES 68 68.68

NO 31 31.31

TOTAL 99 100 Yes No

Interpretation:      
          Around the chart, 68.68% of the respondents said that bluetooth 
connectivty of mi band is quick.
TABLE NO.14
ADVERTISEMENTS OF MI BAND
NO . OF  NO . OF RESPONDENTS 

LEVEL RESPOND % BAD   GOOD  IMPRESIVE 

ENTS
18.18%

BAD  18 18.18 32.32%

GOOD 49 49.49

IMPRES
32 32.32
IVE
49.49%

TOTAL 99 100

Interpretation:  
            49.49% of respondents stated that advertisement of mi band is goodand 
32.32% said that it is impressive.
TABLE NO.15
RECOMMEND TO OTHERS

NO.OF
OPINIO
RESPOND %
N
ENTS

OPINION
YES 77 77.77

NO 22 22.23

TOTAL 99 100
Yes No

Interpretation:      
          Around the chart, 77.77% of the respondents are willing to 
Recommend the MI BAND to others and 22.23% of the respondent are not.
TABLE NO.16
SATISFACTION TOWARDS CHARGING
NO . OF  NO . OF RESPONDENTS

HOURS RESPOND % 1HOUR 

4HOURS 
2HOURS 
MORE THAN 4 HOURS 
3HOURS 

ENTS
1HOUR 17 17.17 14.86% 22.97%

2HOURS 24 24.24
3HOURS 22 22.22
4HOURS 11 21.21 29.73%

MORE THAN 4 
0 0 32.43%

HOURS
TOTAL 99 100

INTERPRETATION: 
FROM THE ABOVE TABLE IT IS CLEAR THAT 17% SAID THAT 
MI BAND CHARGES IN 1HOUR WHILE 24% SAID THAT IT 
CHARGES IN 2 HOURS .
 TABLE NO.17
RATINGS
RATING NO OF  %
RESPON
DENTS
5* 42 42.42 5* 
4* 
3* 
4* 30 30.30 2* 
1* 

3* 14 14.14
2* 9 9.09
1* 6 6.06

RATING

INTERPRETAION:
 FROM THE ABOVE TABLE IT CAN BE CONCLUDED THAT 
MOST OF THE RESPONDENTS(42.42) GAVE 5* RATING FOR MI 
BAND DISPLAY.
 TABLE NO.18
SATISFACTION WITH MI BAND
Sales

PARTICULAR NO OF  % Highly Satisfied Satisfied

Indifferent Dissatisfied
RESPONDE
Highly dissatisfied
NTS
HIGHLY  36 36.36%
16.83%
SATISFIED
SATISFIED 21 21.21% 36.63%

INDIFFERENT 2 2.02% 23.76%

DISSATISFIED 23 23.23% 1.98%

20.79%
HIGHLY  17 17.17%
DISSATISFIED

INTERPRETATION:
  FROM THE ABOVE CHART 36% OF THE RESPONDENTS  ARE 
HIGHLY SATISFIED WITH MI BAND.
 CHI SQUARE ANALYSIS
• Ho: The Satisfaction level of Customer is independent
of age group.

AGE/SATI HIGHLY  SATISFIE AVERAGE POORLY  ROW 

SFACTIO SATISFIE D LY  SATISFIE TOTAL
N D SATISFIE D
D
21 6 12 6 5 29

22 5 9 6 5 25

23 5 8 6 5 24

>23 6 5 6 5 21

COLUMN  22 34 23 20 99
TOTAL
O E O­E (O­E)^2 (O­E)^2/E
6 6.44 ­0.44 0.1936 0.0300
5 5.55 ­0.55 0.3025 0.0545
5 5.33 ­0.33 0.1089 0.0204
6 4.66 ­0.66 0.4356 0.0936
12 9.95 ­0.95 0.9025 0.0907
9 8.58 ­0.58 0.1674 0.0195
8 8.24 ­0.24 0.0576 0.0069
5 4.66 ­0.66 0.4356 0.0934
6 6.73 ­0.73 0.5329 0.0791
6 5.80 ­0.80 0.6400 0.1103
6 5.57 ­0.57 0.1849 0.0331
5 4.87 ­0.87 0.0169 0.0034
5 5.85 ­0.85 0.7225 0.1235
5 5.05 ­0.05 0.0025 0.0004
5 5.57 ­0.57 0.3249 0.0583
5 4.24 ­0.24 0.5776 0.1362
 CALCULATED CHI SQUARE VALUE = 1.1288
DEGREES OF FREEDOM = (r-1)(c-1)
= (4-1)(4-1)
= (3)(3)
=9
 INFERECE:

     The calculated CHI­SQUARE value(1.1288) is less 
than the critical value (16.92) at 5% level of 
significance and at 9 degrees of freedom.
So, we accept the null hypothesis.
  Hence we conclude that the satisfaction levels of 
customers is independent of age group.
SUGGESTIONS:
 DISPLAY SHOULD BE BRIGHTER AT 
DAY LIGHT.
 MAKE SCREEN MORE LIABLE AND 
SCRATCH RESISTANCE.
 INCREASE SCREEN SIZE A LITTLE BIT 
MORE  AND ADD DIFFERENT TYPES OF 
COLOURS TO DISPLAY.
CONCLUSION
 The main aim of the research was to know about 
the customers Satisfaction towards the product.

   From  my  survey,    I    come    to  know  the 

satisfaction level of  MI BAND  customers, that 
they are SATISFIED with the product.

 The  features  like  BATTERY  &  DISPLAY  helped 

the customers to choose the MI BAND.