As a future professional, you will be engaged in both formal and informal interactions with various people. In each of these interactions, you will have to use skills that will enable you to build rapport and connections with all sorts of people. Moreover, you are expected to not only be skilled in your chosen field, but also to be competent as a communicator. You are expected to express yourself clearly and effectively and interact appropriately with different people depending on the situation. It is not enough that you know a language as there is more to a language than being able to speak it. It is important that you know when, where and with whom to use specific language efficiently and appropriately. It is not enough that you have the confidence to speak up your mind. It is important that when you speak, you command respect both for yourself and for the institution your represent. You have always show sensitivity to respect, and consideration for other communicator(s). What is COMMUNICATION ?
A speaker delivering a speech before
an audience is the first thing that probably comes to mind. Communication is not just the mere transfer of messages from one person to another. It involves a Speaker imparting ideas, concepts and data to a group of Listeners.
Communication is also about two
people talking. According to Monroe et al. (1982)
Communication means stirring
up ideas in the mind of another. It is the sharing of ideas among a group of people. It is imparting concepts to an audience. Models of Communication The first and earliest model is that of ARISTOTLE (5BC), who was a teacher of Rhetoric and even put up an academy to produce good speakers. 3 settings in ARISTOTLE’S time
Legal Deliberative Ceremonial Claude Shannon and Warren Weaver (1948)
gives us the concept of “noise”. This is
often called the Telephone Model because it is based on the experience of having the message interfered with by “noise” from the telephone switchboard back in the 1940s. in this model, Shannon and Weaver assert that the Message sent by the Source (Speaker) is not necessarily the Message received by the Destination (Listener). This is due to the intervention of “noise” or anything that hampers the communication. Even today, with our advanced cellphone technology, there are still barriers to clear transmission and reception calls. Dropped calls, calls that echo, faints signal- all interfere with the communication of the message Wilbur Schramm He is considered the father of Mass Communication. He came up with the five models, but the Schramm Model (1955) we are concerned with is the concept that explains why communication breakdown occurs. Schramm asserts that communication can take place if and only if there is an overlap between the Field of Experience of the Speaker and the Field of Experience of the Listener. What is the Field of Experience?
it is everything that makes a person
unique-everything he/she has ever learned, watched, seen, heard, read and or not studied. In other words, it is everything a person has ever experienced or not experienced, done or not done. Eugene White (1960) who tells us that communication is circular and continuous, without a beginning or end. This is why he made a cyclical model. He also points out that although we can assume that communication begins with thinking, communication can actually be observed from any point in the circle. He contributed the concepts of Feedback to the field of communication. Feedback is the perception by the Speaker about the Response of the Listener. The Speaker can only receive Feedback if the Speaker is monitoring the Listener. The Speaker will know what Listener’s Response is only if he/she is paying attention.