MEMBERS:

SULEMAN RIAZ
WALEED SHOUKAT
ZAIN UL ABIDEEN
The purpose of this assignment is to apply the concepts of the
lecture in a hands-on development of a business case.
This assignment will shape your professional skills in developing
and presenting business cases. This assignment is to be undertaken
in groups of five.
The project will represent the major component of your work, and
your grade, for the course.
Each group will prepare a feasibility report of a technology startup
Each group will collaborate on developing strategic analysis and
recommendations for implementation for a specific technology
domain (def: specified sphere of activity or knowledge) of your
choice.
You may choose a technology being worked on at your present or
former company (internships), or one that you’re interested in
learning about.
You should send me a one-page proposal for your technology domain
for my approval by 3rd March 2017
1. Introduction
2. Project objectives and its relationship with sector
3. Description; justification; technical parameters; and technology
transfer aspects
• Online Legal Consultation firm
• Online Marketing firm
• Online Pharmacy/Medical Consultation firm
• Online coaching center
• Online art store
• Augmented reality for training and development;
• Technology Park at GIK Institute
• smart phones for education
• Home-made food delivery service
• Certain chemical/material producing initiative
• IT in High Courts/schools
• Virtualization (office work automation, eg. Cloud computing);
• Big data
• Technology for doctors/medical field
• 3D scanners for cottage industry
• digital printing for industrial applications.
• Strategic & non-strategic machines
• Renewable energy
• Reducing Counterfeit products (Shell, Unilever, etc)
• Automation of manual machines (wheel chair etc)
1. Executive Summary
2. Introduction
3. Project objectives and its relationship with sector
4. Description; justification; technical parameters; and technology transfer aspects
5. Technology Transfer
6. Socio-economic benefits
7. Unique Selling points/Key innovations
8. Market Size and Nature
9. Market Demand/Customer Validation
10. Complete Business Model (including, environmental analysis, competitor’s analysis, supply chain and processes)
11. Capital cost estimates
12. Annual operating and maintenance cost after completion of the Project
13. Demand and supply analysis
14. Financial plan and mode of financing
15. Project benefits and analysis
16. Project Implementation
17. Management structure and manpower requirements including specialized skills during construction and operational phases
18. Additional projects/decisions required to maximize socio-economic benefits from the proposed project
19. Future Growth
20. References
A technology brief:
1. • Why is this technology and why is its domain interesting and important?
2. • What stage of evolution is the technology and its domain in now, and
what are the major points of its development history? What are the metrics
that characterize each stage in its history, e.g., performance metrics, number
of companies, rate of penetration or adoption, type of technology, rate of
technological change or innovation trajectory? (References)
3. • How have customer needs and segments evolved over time? (References)
4. • What are the key factors in diffusion and adoption in this domain now
(References), and what do you anticipate them to be in the future?
5. • How do you expect the key technologies in this domain to evolve? Are
there likely to be natural technology limits, have there been or will there be
significant disruptions? Why and when(References)?
A strategic analysis of the domain’s history:
1. • How have companies in this domain captured the value created
during each point of evolution(References)?
2. • What business models have worked, and which
haven’t(References)?
3. • How important are uniqueness, resources, intellectual property or
complementary assets? How significant are standards? How
significant are network effects?
4. • How do you anticipate that value creation in this domain may
change in the future? What are the implications for the key players in
this domain, and those affected by it
5. Conduct SWOT, PEST and Porter Five Forces analysis.
The final deliverable will be your recommended strategy . While the first
two deliverables were descriptive, the final section should be
prescriptive. That is, you should focus on a specific player or players
within the domain, and develop recommendations for its/their overall
technology strategy with respect to a particular technology:
1. • Review briefly the relevant content of the technology brief and the
historical analysis (References)
2. • Provide recommendations for creating and capturing value, identify
key decisions, and recommend how to deliver value (implementation,
market approaches, competitive/collaborative issues, etc.)
3. • Include the rationales for your recommendations, applying the
models and analysis tools discussed in class. Identify any important
assumptions that underlie your recommendations.