Story Behind a Brand

Marketing Communication

By: Lourenda Gwee

( 1707521024 )
Nutrify is a healthy catering service
based in Bali, Indonesia. It provides
not only premium and tasty menus,
but only healthy.

It’s great for those who wants to start a

healthy lifestyle and have no time to
cook foods themselves. Also works
best for diet programs
“Giving you anti-guilty pleasure”
Vision
Being a Sustainable Business and Becoming
Bali’s Best Healthy Catering In 2023.

Mission
1. Building Customers Trust.
2. Producing Only Premium Quality Foods.
3. Serving Customers with Love and Loyalty.

Goal
Being the Customers’s Number One Choice
Target Market
Aware in Healthy Middle and Higher
Balinese 18 – 30 years old
Life Style Economic Class
STRENGTH

PREMIUM QUALITY FOODS

VARIETY MENUS

HYGIENE AND HEALTHY

FREE DELIVERY
WEAKNESS

ALL THE FOODS ONLY LAST FOR 7 HOURS SINCE WE

DON’T USE ANY PRESERVATIVES

THE PRICE OF THE INGREDIENTS IS NOT STABLE

HYGIENE AND HEALTHY

FREE DELIVERY
OPPORTUNITIES

PEOPLE BECOME MORE CONSUMTIVE AND WANT

SOMETHING SIMPLE

A NEW CATERING CONCEPT

PEOPLES AWARENESS ABOUT HEALTH INCREASING

THREATS

CUSTOMERS VARIETY TASTE

PLAGIARISM OF NUTRIFY’S HEALTHY CATERING

CONCEPT
 Menu
Main menus of Nutrify
• Brown rice • Steamed Sweet Potato
• Mix Raw Organic Vegetables • Grilled Chicken Breast
• Grilled Chicken Breast • Mix Organic Vegetables With
• Homemade Sauce Red Beans
• Brown Rice • Brown Rice
• Chicken with Spice Mixture • Fried Chicken Fingers
• Corn Fritters • Stir Fried Vegetabes with
Mushroom
 Price
We offer a weekly or monthly service

For weekly service, customers will get 3

meals per day for Rp. 500.000,-

For monthly service, customers will get

3 meals per day for Rp. 1.800.000,-

WE PROVIDE A FREE DELIVERY SERVICE

IN AND AROUND DENPASAR AREA
PACKAGING
 PROMOTION

MONTHLY
WEEKLY
Rp. 1.800.000,-
Rp. 500.000,-
Rp. 250.000,- Rp. 900.000,-

INFUSED WATER
FOR EACH MEAL
PROMOTION

Social Media
We’re doing this to reach our target market
especially the teenagers and those who are
active on social media to create awareness about
our product.
 PROMOTION

Outdoor Advertisement
We’re doing this every Sunday morning in Car Free Day event,
because there are a lot of people exercising and care about
healthiness and of course, they are our target market.
PROMOTION
Yulia baltschun is a selebgram,
Selebgram youtuber, and also an influencer in
fitness and diet based in Bali. On her
Endorsement Instagram and youtube, she's not
only post about exercising, but also
cooking a healthy food for those
who wants to start a healthy lifestyle.

Why do we choose her?

Most of her followers and viewers
are health-conscious person. And of
course that will makes us easier to
reach our target market and more of
it, a big opportunity if they will
accept our products.
 PROMOTION
TV Commercial

Through TV commercial, we
will reach a lot of people “Giving you anti-
and tell them about our guilty pleasure”
existence. And because we
are still based in Bali, we are
working together with Bali
TV and MNC TV Bali.
PROMOTION
Event Sponsorship
We are accepting sponsorship
for any event that related with
healthiness to make the
people who care about their
health aware about our
products. More of it, we will
create a good image in
society.
As a beginning capital, owner invested to Nutrify :
No Account Debit Credit
1. Cash 10.000.000
Capital 10.000.000
2. Supplies 5.000.000
Cash 5.000.000
3. Equipment 15.000.000
Cash 15.000.000

Our selling target in the first month is :

• 20 weekly sevices @500.000 = 10.000.000
• 10 monthly services @1.800.000 = 18.000.000

The sales estimation for the first month is 28.000.000

Transaction Journal for 1 month :
• Delivery expense = 800.000
• Salary expense = 6.000.000
• Material expense = 10.000.000

No Account Debit Credit

1. Delivery expense 800.000
Cash 800.000
2. Salary expense 6.000.000
Cash 6.000.000
3. Material expense 10.000.000
Cash 10.000.000
Income statement in 1 month :

Income Statement
Nutrify Healthy Catering
December 31st 2018
Income = 28.000.000
Total Expense = 800.000
6.000.000
10.000.000
16.800.000
11.200.000

So the estimation of profit in 1 month is Rp.11.200.000.

If we could sell more than that, then we will get more.