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FEASIBILITY
STUDY 2ND Semester
SY 2018 – 2019
University of Southeastern Philippines
School of Applied Economics
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SWOT Analysis
S W O T
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What is SWOT Analysis?
Opportunity
SWOT Weakness
Strengths, Weaknesses, Opportunities, &
Threats involved in a project / business.
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What is SWOT Analysis?
STRENGTHS
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What is SWOT Analysis?
OPPORTUNITIES
Chances to make greater profits in the environment -
External attractive factors that represent the reason
for an organization to exist & develop.
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What is SWOT Analysis?
WEAKNESSES
Detract the organization from its ability to attain the core goal
and influence its growth.
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What
SWOT is SWOT
ANALYSIS Analysis?
- THREAT
THREATS
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Aim of SWOT Analysis?
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Who needs SWOT Analysis?
Business Unit
• When supervisor has issues with • When revenue, cost & expense
work output
1 • Assigned to a new job 3 targets are not being achieved
• Market share is declining
• New financial year – fresh targets • Industry conditions are unfavorable
• Job holder seeks to improve • Launching a new business venture
performance on the job
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Who needs SWOT Analysis?
Product Launch
Decision Making
Competitor Evaluation
Product Evaluation
Strategic Planning
Brainstorming Meetings
Workshop Sessions
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How to conduct SWOT Analysis?
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How to conduct SWOT Analysis?
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How to conduct SWOT Analysis?
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How to conduct SWOT Analysis?
Select contributors - Expert opinion Allocate research & information gathering tasks - Background
may be required for SWOT preparation can be carried out in two stages – Exploratory and
Detailed. Information on Strengths & Weaknesses should focus on
the internal factors & information on Opportunities & Threats
should focus on the external factors.
Benefits of
SWOT
Analysis
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Benefits & Pitfalls of SWOT Analysis
Besides the broad benefits, here are few more benefits of conducting SWOT Analysis:
Can be very subjective. Two people rarely come up with the same final version of
a SWOT. Use it as a guide and not as a prescription.
The data used in the analysis may be based on assumptions that subsequently
prove to be unfounded [good and bad].
Brainstorming Prioritization
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