Proposal from: Submitted to:

Ref: IH/HDFC/01 Open Innovation & Digital Transformation

May 2017 2017-18
Index

Item Pages

HDFC Bankathon Program Brief 03-06

IncubateHub Cocreation Solution 07-08

Program Design, Activation & Calendar 09-17

Customer Success Stories 19-22

SAAS Portal Features & Workflow 24-30

HDFC BANKATHON
Co-create with student innovation ecosystem

‘HDFC Bankathon’s is a fintech co-creation program with the innovative student

community (E-cells & Clubs) aimed at fostering the creation of new solutions in
Banking and Financial Services.

Students need to envision a new solution and use the diverse set of Financial
Services APIs to create innovative minimum viable mobile solutions.

3
HDFC BANKATHON
High level process

• Incubate will promote & source applications from students from relevant target
colleges

• Competition will be conducted in 3 stages : Solution Ideation, Solution

Development (prototype) & Solution Showcase

4
HDFC BANKATHON
Deliverables from IncubateHub

• Whitelabled software platform to manage the competition

• Source & curate relevant applications (based on target audience)

• Organise webinars to engage participants with the help of HDFC team

• Program manage the applicant query management, organising webinars

, on-boarding mentors for evaluation, Demo Day

5
INCUBATEHUB
Our Offering

Program Design Portal Activation

(Conceptualisation & Planning) (Whitelabled & Customised)

Program Activation Program Management Analysis & Feedback

(Digital & Onground) (Online & Offline) (Live Dashboards & Reports)

6
INCUBATEHUB
Our Differentiator

Vibrant & engaged

Branded Responsive
enterprising community
Portal & Site
Startups, Developers & SMEs 30K+
Launch portal within 72 Hours

Quick Activation & Experience executing

Community Outreach Large scale programs
Digital & Offline Startups 1K+ Cities 9

7
PROGRAM DESIGN,ACTIVATION &
OUTCOME
INCLUDES PROGRAM SCOPE, WORKFLOW, METRICS & PRICING

8
HDFC BANKATHON
Workflow

TG - Students from selected colleges

Duration - 4 Months
Frequency - Once a year
Objective - Cocreation

1 2 3 4 5 6

PORTAL & TEAM SOLUTION IDEATION SOLUTION PROTOTYPE SHOWCASE

COMMUNITY REGISTRATION & SHORTLISTING DEVELOPMENT SUBMISSION & Onboarding
ACTIVATION & APPLICATION (USING API’S ) & SHORTLISTING

Webinar with HDFC Business teams

9
HDFC BANKATHON
Program Calendar(tentative)

10
HDFC BANKATHON
Program Activation Plan

FINTECH STUDENT
COMMUNITY

Digital Offline (Ambassadors) Partner Reachout

MEETUPS POSTERS
LINKEDIN FACEBOOK
POSTS & ADS POSTS & ADS
Media (Online)

RETARGETING & EMAIL RADIO ADS ARTICLES & ADS

WEBINARS
GOOGLE ADS CAMPAIGNS

11
HDFC BANKATHON
Target Campuses

• IITs |IIMs |ISB |BITs |NIT | IIITs (selected campuses)

• Institute for Development and Research in Banking Technology (IDRBT)
• National Institute of Bank Management
• Manipal Academy of Banking
• Symbiosis School of Banking & Finance
• Indian Institute Of Finance
• Other top Business schools such as SPJIMR,FMS,XLRI,JMIMS,MDI
• Other top Engineering schools such as DIT,Thapar,NSIT,PEC
HDFC BANKATHON
Roles & Responsibilities

Sl IncubateHub HDFC
Program Design
1 - Conceptualisation & Planning Inputs

Portal Activation Branding Guidelines

-Program Microsite Problem Statements
2
-Branded Portal + Mobile site API’s

Program Activation Subject matter Experts

3 -Marketing collaterals including banners for webinar
-Digital through social media, webinars

Program management
-Online (participant engagement over phone, email & chat)
4 -Organise & Manage webinars
-Jury Onboarding for rating Jurors

6 Program analysis & reports None

13
HDFC BANKATHON
Pricing details
Sl No Offerings Amount (INR)
1 Branded SAAS Platform activation cost 50000 (One time)
(includes Whitelabling, Customization, Hosting)
Cost per program (Duration - 4 months)
1 SAAS Platform usage cost for upto 2500 users/month 25000 x 4 months
for shortlisting, onboarding, Mentoring & tracking progress + Tech support
2 Program Activation (Digital) 400000
- Email marketing to our contact list
- Reachout over social media (FB Posts, Ads & Retargeting ads)
- Reachout using our campus ambassadors
3 Program Activation (Oncampus) 5000 x 100 colleges
- Reachout using our campus ambassadors
- Meetups & posters inside college

3 Program Management (online) 300000

- Managing participant queries (email, phone & chat)
- Organising & managing webinars & online presentations
- Coordinating with participants & mentors
- Sending periodic reports
Total 13,50,000

* Above costing excludes Taxes, Radio ads, Travel & any other incidental costs 14
CUSTOMER SUCCESS STORIES

15
IncubateHub
Our Customers

16
Case Study - TATA FIRST DOT
India’s Largest Student Entrepreneurship Development Program

434 101 69 16 25
Ideas Institutions Cities States Incubated

Business Challenge Highlights

• To incubate 25 best student startups • Reduced program management cost (50%)
• Reachout to entreprising students • Increased College registration (100%)
• Increased Student participation (500%)
17
 Case Study - ITC Infotech
Co-creation (Innoruption) program in AR|VR Domain

9 450 30 5 3
Cities Teams Finalists Winners Cocreated Solutions

Business Challenge Highlights

•To reach relevant Student Startups & • Quick community reach out
Developers working on AR|VR domain
• Increased applications
• End to end program management
Case Study-ITC Infotech
India’s Largest IOT Program with external ecosystem

5 7 800 25 50
Themes States Ideas Prototypes Hired

Business Challenge Highlights

• To discover & nurture 5 best IOT ideas from • Quick program rollout
student, startup & developer community • Increased registrations
• Complete participation
19
Case Study - NASSCOM
India’s Largest Student Analytics Challenge

2 3 2K+ 600 5
Themes Stages Students Teams Recognized

Business Challenge Highlights

•To reach 600 campuses •Reduced program management cost
•2K student registrations •Increased Student participation
•Within 30 days of duration • Live Leaderboard

20
SAAS PORTAL
FEATURES & WORKFLOW

21
IncubateHub
SAAS Portal features

Branded & Program Support Multiple Customised

Responsive Microsite programs & stages Workflow

Mails & Program Dashboard Mentoring & Milestones

Discussions & Reports Evaluation & Tasks

22
Branded Program Site

Get a program microsite as

per your brand guidelines

23
Team Participant List
See all applications at a glance. Get a short snapshot on
meeting , discussion, rating & file shared for each Team

24
Program Dashboard

Get an
overview of
how the
program is
going from
the
dashboard

Confidential 25
Juror/Mentor View, Discuss & Rate
(Allocated Participants)

Juror/Mentor gets
notification of all allotted
startups, interact with
them and rate them

26
Track Milestone & Task

27
Fix Meetings, Post Meeting Action
Items, Notes, Discussion

28
Thanks for giving us a chance to
present this proposal!
For clarifications contact:
Rajiv Mukherjee
rajiv@incubatehub.com
+91 9901871165