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CLIPPER

WE WASH YOUR WORRIES


MAID DEPENDENCY
In house laundry is highly dependent on maids, their timings and most importantly their attitude

TIME CONSUMPTION
Highly Time Consuming Process
We Can
Save
You From LOCAL DHOBI WALA
Hassle of timelines, quality, reliability and effort of travel to drop and pick up.

TYPES OF CLOTHES AND SEASONS


Different clothes need different care
RESEARCH METHOD AND PROCEDURES
Research objective:
1. To study various factors which directly or indirectly influence sale of product.
2. To find out product awareness among people.
3. To find out requirement of people about product.
4. To find out how business opportunity will be created We collected data and
5. To gain an insight about the perception of consumer insights directly from
field survey through
questionnaire and
personnel interaction
with focus groups.
DATA COLLECTION

Sample Unit IT People, businessmen, government/private


employee, and students
Sample Size 251 respondents
Sample Area Predominantly Gurugram
Limitations The sample size and area is limited due to
time constraints
DATA ANALYSIS

AN UNMET NEED PERCEPTION OF ATTITUDE TOWARDS LAUNDRY


RESPONDENTS TOWARDS SERVICES
EXISTING LAUNDRY SERVICES
I belong to age group(years)
above 45
15-25
12%
16%
36-45

DEMOGRAPHIC INSIGHTS
6%

I identify as I spend monthly in outsourcing domestic


chores(in INR)
more than
12000
Female 5% 4000-8000
31% 22%
26-35
66%
I currently outsource my
laundry needs

Male 8000-12000
69% 9%

no
45%
less than yes
4000 55%
64%
EXISTING
QUALITY I am satisfied with the laundry service that I use
138 responses
80

70 68

60

Do customers want more from their 50

laundry services ?? 40
33
30

20 16 14
10 7

0
1 2 3 4 5

66 % of respondents are not happy with the laundry services they avail and might want to switch to our services
EXISTING
QUALITY I feel that my laundry service provides value for money
138 responses
60
54

50

Can respondents corelate quality 40 36


provided with the price they are 28
30
charged ??
20
15

10
5

0
1 2 3 4 5

63 % respondents DO NOT get good value for money


EXISTING
QUALITY I get my laundry done at scheduled time
138 responses
60
50
50
40
40
Are current laundry
services timely?? 30
21 22
20

10
5

0
1 2 3 4 5

55% respondents do not get their laundry at the scheduled time


EXISTING
QUALITY I do not avail my laundry services at my discretion
138 responses
50
45 43
41
40
35 31
Do customers really feel in 30
charge of their laundry?? 25
20 18
15
10
5
5
0
1 2 3 4 5

83% respondents cannot avail laundry services at the time they choose
EXISTING
QUALITY I get discounts/loyalty points in my laundry service
138 responses
80 74
70

60

50
Do the customers feel special??
40

30 26

20 16 16

10 6

0
1 2 3 4 5

84% are not happy with the discounts given by their laundry services
WHAT CUSTOMER
WANTS I think of convenience and more available time for myself
when I think of laundry services
251 responses
90
80 77
68
70 65
How many respondents are likely to
avail laundry services due to 60
convenience?? 50
40
28
30
20 13
10
0
1 2 3 4 5

84% of respondents find it convenient to let their clothes being taken care of by a laundry services
WHAT CUSTOMER
WANTS I think of washing material(detergent, softener etc.) when I
think about laundry services
251 responses
80
68 68
70
62
Do customers care 60
about washing 50
materials?? 40
31
30
22
20
10
0
1 2 3 4 5

79% respondents would love to have their laundry customized


WHAT CUSTOMER
WANTS I think of cloth fabric(wool, silk, whites etc.) when I think about
laundry services
251 responses
120
107
100

Do customers choose their laundry 80 74


according to their wardrobe.
60
43
40

20 16
11

0
1 2 3 4 5

89% respondents want their laundry services to care for their cloth fabric
WHAT CUSTOMER
WANTS I think of live tracking of clothes when I think about laundry
services
251 respondents
80
70
70
60
52
47
To factor inconvenience, do 50
41 41
respondents prefer live tracking 40
of clothes ?? 30
20
10
0
1 2 3 4 5

67.3 % do want their clothes to be tracked


WHAT CUSTOMER
WANTS I am anxious when my clothes are at a laundry facility
251 respondents
70 66
63
60 58

50
Do respondents trust their
40 35
laundries enough ??
29
30

20

10

0
1 2 3 4 5

74 % feel anxious when their clothes are at laundry


WHAT CUSTOMER
WANTS I think of hygiene(disinfection/sterilization) of clothes when I
think about laundry services
251 respondents
120
105
100
84
80
How do customers perceive a
proposed value ?? 60

40 30

20 16 16

0
1 2 3 4 5

87% said they’d like their laundry to be disinfected/sterilized


WHAT CUSTOMER
WANTS I think of a mobile application when I think about laundry
services
251resondents
70 65 65
60
To determine the channel of 50 44
transactions in our potential 42
40 35
customers, and how we will
receive their orders. 30

20

10

0
1 2 3 4 5

69% prefer a mobile application, which will allow faster response from us and quicker feedback from them
WHAT CUSTOMER
WANTS I think of commitment to delivery and pickup times when I think
about laundry services
251 respondents
140
125
120
How important is commitment in 100
the decision making of
customers?? 80 68
60

40 35

20 12 11

0
1 2 3 4 5

90% respondents say it is of paramount importance


WHAT CUSTOMER
WANTS I look for wear and tear in clothes after laundry
251 respondents
140

120 116

100

Do customers think that 80


66
laundry can sabotage their 60
clothes?? 39
40

20 16 14

0
1 2 3 4 5

88% respondents are skeptical about the condition of clothes after laundry
WHAT CUSTOMER
WANTS I am willing to pay extra for Fast Track Services
251 respondents
80
72
70 67

60
53
Would customers 50
appreciate a premium 40
32
option?? 30 27

20

10

0
1 2 3 4 5

76.5% are wiling to pay extra for premium services


Customers choose Washing Powder,
Best prices with discounts
Fabric softener, Disinfectant etc.
to loyal customers CUSTOMIZATION

VALUE FOR MONEY QUALITY

Adherence to
timelines,
Fabric specific
VALUE washing
PROPOSITION
CONVENIENCE QUICK TURN AROUND TIME

24 Hour
App/Call based premium Service
delivery and 48 Hour
pickup 24×7 Normal service
PORTER’S 5 FORCE MODEL
Poor Diversity
Expensive to set-up new business (+)

NEW ENTRY
Easy to find a substitute supplier (+)

THREAT OF
Easy to Copy (-)
Easy to acquire washing supplies (+)
Highly unorganized market (+)
Easy engagement with suppliers (+)
Start up company (-)

SUPPLIER POWER COMPETITIVE BUYER POWER


RIVALRY
Switching not costly (-)
Few Substitutes available (+)

SUBSTITUTION
THREAT OF
No Strong Market Leader (+)
High price leads to self wash (-)
Expensive Maids without schedule (+)
No compromise on convenience (-)
Laundry shops without variety of services (+)

Low Existing Brand Recognition


Insignificant Advertising Expense
PESTLE ANALYSIS
Attitude towards Health & Safety
Higher Acceptance in Society Employee norms
Government Policies Rise in Nuclear Families Health and Safety Norms

POLITICAL ECONOMIC SOCIAL TECHNOLOGY LEGAL ENVIRONMENT

Cost of Equipment Internet Penetration Extreme Weather


Cost of Service Disruptive Technological Innovation Environmental Agencies
Disposable Income of Customers
TARGET MARKET
Population Of
Gurgaon(Lakhs)
Clippers intends to serve all people within Gurgaon 45 42.5

40
1. who are occupying apartment spaces and PG(s) 35
30
2. who do not have sufficient time and enough space meet their 25
25
laundry needs.
20
15
3. with capacity to pay and use the service as well as 15
8.7
accessibility of location applicable to pickup and delivery 10

services. 5
0
4. who are too active and busy. 2001 2011 2019 2031

There is no specific age requirement due to the nature of the service which is a need catering to all ages.
We believe that dirty clothes often mean that you had
an amazing time. So let us take care of your clothes
while you indulge in frolic.
We also keep your
missing socks
together.