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This document discusses social networking services and social media. It defines social networking services as online platforms that allow people to build social networks with others who share similar interests. It lists some popular social media sites like Facebook, Instagram, LinkedIn, and Twitter that have over 100 million registered users. The document then discusses how social media differs from traditional media in terms of quality of content, reach, frequency, usability, and permanence of content. It provides a framework for social media consisting of 7 functional blocks: identity, conversation, sharing, presence, relationships, reputation, and groups. The last few paragraphs discuss the impact of media on social and cultural values in Indian society and how business decisions and operations can affect employees, customers, communities
This document discusses social networking services and social media. It defines social networking services as online platforms that allow people to build social networks with others who share similar interests. It lists some popular social media sites like Facebook, Instagram, LinkedIn, and Twitter that have over 100 million registered users. The document then discusses how social media differs from traditional media in terms of quality of content, reach, frequency, usability, and permanence of content. It provides a framework for social media consisting of 7 functional blocks: identity, conversation, sharing, presence, relationships, reputation, and groups. The last few paragraphs discuss the impact of media on social and cultural values in Indian society and how business decisions and operations can affect employees, customers, communities
This document discusses social networking services and social media. It defines social networking services as online platforms that allow people to build social networks with others who share similar interests. It lists some popular social media sites like Facebook, Instagram, LinkedIn, and Twitter that have over 100 million registered users. The document then discusses how social media differs from traditional media in terms of quality of content, reach, frequency, usability, and permanence of content. It provides a framework for social media consisting of 7 functional blocks: identity, conversation, sharing, presence, relationships, reputation, and groups. The last few paragraphs discuss the impact of media on social and cultural values in Indian society and how business decisions and operations can affect employees, customers, communities
FACULTY NO :- 18MBAB54 A social networking service is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections. Social networking services vary in format and the number of features.. Some of the most popular social media websites are Hike, Baidu Tieba, Facebook (and its associated Facebook Messenger), Google+, Myspace, Instagram, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, Viber, WeC hat, Weibo, WhatsApp, and Wikia. These social media websites have more than 100,000,000 registered users. Social Media differ from traditional and industrial media in many ways. They are: Quality: One cannot be sure of the quality of content posted on these sites. The range of quality will differ from high quality to low quality. Sometimes even abusive content are posted. Around 95 to 80% content are reposted or uploaded near about 80 to 60% content are found fake. Reach: Both provide scale and are capable of reaching the global audience. However, social media is more decentralised, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The frequency is more eg the number of times an advertisement is posted on social media platforms. Usability: Traditional media typically requires specialized skills and training; while social media modest re-interpretation of existing skills; that is anyone can operate the means of social media production. Immediacy: The time lag in communication in traditional media (days, weeks and months) while in social media it is almost instantaneous. Permanence: Traditional media once created cannot be altered. Social media contents can be changed almost instantaneously by comments or editing This framework defines social media by using seven functional building blocks. They are: Identity: This block represents the extent to which users reveal their identity in social media setting. This can include disclosing information such as name, age, gender, profession, location and also information that portrays users in certain ways. Conversation: This block represents the extent to which users communicate with other users in a social media setting. Many sites are designed primarily to facilitate conversation among individuals and groups. Sharing: This block represents the extent to which users exchange, distribute and receive content. Presence: This block represents the extent to which users can know if other users are accessible. It includes knowing where they are in the virtual world and /or the real world, and whether they are available. Relationships: This block represents the extent to which users can be related to other users. Two or more users have some form of association that leads them to converse, share objects of sociality, meet up, or simply just list each other as a friend or fan. Reputation: This block represents the extent to which users can identify the standing of others including themselves in a social media setting. Groups: This block represents the extent to which users can form communities and sub communities. The more ‘social’ a network becomes, the bigger the group of friends, followers and contacts. Impact of Media on Socio-Cultural Values and Social Institution in Indian Society. The media, known as the fourth pillar of democracy, has a huge impact on the society. The effects are of course, positive as well as negative. Media is such a powerful tool that it literally governs the direction of our society today. Business decisions influence employees, customers, suppliers and competitors, while company operations affect communities, governments and the environment. To evaluate the social and ethical impact of these decisions and activities, you have to divide their effects into categories. The social skills of company owners, together with relationships maintained with customers, suppliers and other business people, are always vital if companies are to be run well and developed with a view to the future. ... Hence, companies' basic commercial operations are the primary benefit they bring to society.