Presented By:

Mohammad Owais
Khan
Mr Usman Shaukat

Managing Director

Bio-Labs Pharmaceutical Pvt Ltd

Vision
 
 “Research For Better Health “
 

Mission
Our Mission is to be a company of high quality standards, committed to medical ethics,
consumer satisfaction with environmental and social consciousness while embracing
innovation, change and development & Become the leading exporters of Pakistan in
Pharmaceutical Industry.
 PRODUCTS
Their products include solid and liquid oral dosage
forms (tablets, capsules, syrups, suspensions and
dry powder),
topical products (creams, ointments, lotions and
oral gels), and injections (sterile liquid vials,
sterile liquid ampoules, sterile dry powders and
sterile lyophilized powders).
 Organization Background
 MANUFACTURING EXPERTISE:
 QUALITY CONTROL & QUALITY ASSURANCE
 Certifications

INTRODUCTION
 Marketing is based on thinking about the business in terms of customer
needs and their satisfaction ,In other words, marketing has less to do with
getting customers to pay for your product as it does developing a demand
for that product and fulfilling the customer's needs.

MARKETING.
  Needs, wants, and demands
 Market
 Products, services, and experiences
 Value and satisfaction
 Exchanges and relationships and Markets.

FIVE CORE MARKETPLACE CONCEPTS.

  Targeting Your Market
 Building Customer Loyalty
 Using Customer Feedback
 Gaining Customer Referrals
 Meeting Customer Needs

KEY ELEMENTS OF A CUSTOMER-

DRIVEN MARKETING STRATEGY
 Customer Satisfaction
 Company Profit
 Society( Human Welfare)

THE SOCIETAL MARKETING ORIENTATION

 Step 1: Understand what drives value for your customers. ...
 Step 2: Understand your value proposition. ...
 Step 3: Identify the customers and segments where are you can create more
value relative to competitors
 Step 4: Create a win-win price. ...
 Step 5: Focus investments on your most valuable customers.

CUSTOMER RELATIONSHIP MANAGEMENT

(CRM)
  The Changing Economic Environment:
 The Digital Age
 Rapid Globalization:
 Sustainable Marketing

MAJOR TRENDS AND FORCES THAT ARE CHANGING THE

MARKETING LANDSCAPE IN THIS AGE OF RELATIONSHIPS
 Company's mission
 Objectives and goals
 Designing the business portfolio
 Developing functional plans.

COMPANY-WIDE STRATEGIC PLANNING AND

ITS FOUR STEPS
 Building new customers
 Retaining old Customers

MARKETING’S ROLE IN STRATEGIC PLANNING.

MARKETING MANAGEMENT FUNCTIONS
 The Company
 Suppliers
 Marketing intermediaries
 Competitors
 Publics
 Customers

MICROENVIRONMENT
 Political
 Economic
 Socio-cultural
 Technological
 Legal
 Environmental

MACRO-ENVIRONMENT
MARKETING INFORMATION SYSTEM
 Quality Variance
 Intangibility
 Difficulty of Standardization
 Purchase and Consumption Combined

FOUR CHARACTERISTICS THAT AFFECT THE MARKETING OF

SERVICES AND THE ADDITIONAL MARKETING CONSIDERATIONS
THAT SERVICES REQUIRE.
 Cultural
 Social
 Personal
 Psychological
 Economic

MAJOR FACTORS THAT INFLUENCE CONSUMER

BUYER BEHAVIOR.
 Brand positioning
 Brand name selection
 Brand sponsorship
 Brand development

BRANDING STRATEGY
 Segmentation
 Targeting
 Differentiation
 Positioning

MAJOR STEPS IN DESIGNING A CUSTOMER-DRIVEN MARKETING

STRATEGY.
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