MEDIA AND INFORMATION SOURCES

Objective:
 Identify properly the various types and sources of
information; and
• Apply the criteria for evaluating media and
information sources in researching about the
audience of a given social media platform.
where and how you usually acquire information about
a certain topic/issue.
1. What can you say about the video clip.
2. Why does it matter to know if Wikipedia’s contents
credible?
3. Aside from Wikipedia, what other sources of
information do you turn to whenever you want to
know about something?
4. What is the implication and the effect if a given
source of information is unreliable?
 ACTIVITY #1.
a. Ask the class to form a group with three members.
b. One member of the group will pick a piece of paper that contains an action
which he/she will silently perform in front of the second member.
c. second member of the group will be ask to observe and write in specific detail
about the action being performed by the first member. This includes his
observations as well as his/her understanding of the action being performed.
d. After the second member has finished documenting the action being performed by
the first member, He/she will give the document to the 3rd member. Then, the 3rd
member writes a summary based on the document provided by the 2nd member.
e. Each group will be doing this in front of the class.
which of three individuals would be considered
“most reliable” in terms of the assigned action for the
group? Why?
1. Primary Sources- are simply put, firsthand accounts. These bring us as close as
possible to the event, the subject, the original, idea, or the findings of a scientific study.
Example:
 Theses and dissertations
 Diaries
 Interviews
 Letters
 Speeches
 Photographs
 Original works of art & literature

SOURCES OF INFORMATION
2. Secondary Sources- is anything that comments on, analyzes, or
tackles a primary source. The information from the primary source
is reviewed, organized, or interpretaed, often with help of other
secondary sources.
Example:
 Textbooks

 Biographies

 Critical reviews
3. Tertiary Sources- are sources that refer to primary or
secondary source. It gives an overview of the topic, but rarely
contains original material.
Example:
 Dictionaries

 Handbooks

 Tables

 Encyclopaedias
 Below are few examples to help you understand the
distinctions between the three types.
Subject Primary Sources Secondary Sources Tertiary Sources

Traffic App CCTV Feed Waze app Waze user review

Medicine CCTV Feed Documentary on the Encyclopaedia article

effects of sin tax law on tobacco
Literature Harry Potter Book review Dictionary of
wizarding words
History Diary of Martial Law Biography film about List of missing persons
a family during from the Martial Law
Martial Law
ACTIVITY #2:
Your task is to list down all possible sources of
information that you are going to consult
when looking for information on a specific
topic/issue.
Allotted time 10 minutes
Afterwards each group will show/present
their output.
1. Indigenous Knowledge- originates from the culture and heritage of people. Can
also refer to the knowledge generated within local cultural communities.
Some examples of indigenous knowledge include:
 The intimate knowledge of natural resources in a particular area;
 Survival techniques that are specific to an area;
 Child rearing practices;
 Traditional medicine specifically use of local herbs and plants;
 Agricultural practices; and
 Practices in raising livestock.

TYPES OF INFORMATION SOURCES

2. Library- is a physical repository of informational
material which you can access.
Most people assume that the library is only for books.
This is a wrong assumption. In fact, libraries hold not only
books but assortment of newspaper and periodicals,
journals, manuscripts, maps, videotapes, and cassettes
even films.
3. Museum- accepts manuscripts or multi-media work that provide empirical or
theoretical-based material of broad interest to the international museum community.
Submissions are welcome from all emerging professionals, museum students, recent
graduates, and post-docs from any country.
 isan institution that cares for (conserves) a collection of artifacts and
other objects of artistic, cultural, historical, or scientific importance.
Many public museums make these items available for public viewing
through exhibits that may be permanent or temporary. (Wikipedia)
4. Archives- acollection of historical documents or
records providing information about a place,
institution, or group of people.
5. Internet- is a collection of interconnected computers
called networks.
 Web site- the web allows you to access most types of
information on the internet through a browser. One of the
main features of the web is the ability to quickly link to
other related information. The web contains information
beyond plain text, including sounds, images, and video.
Your task is to conduct an interview at least
two elderly individuals in your community
and ask them about how their
environment/surroundings have changed
from their childhood years until the current
year. Let them narrate the changes in their
surroundings and the effect of such change.
 Write an essay about this in a short size bond
paper.

ASSIGNMENT( 20 POINTS)
 Your task is:
 As a social media campaign manager, you have been hired by
a client to produce a research document that identifies and
characterizes the audience of various social media platform. The
challenge involves providing profile on such audience of social
media platforms using demographics and other pertinent
information that will best determine the platform for the client’s
campaign on sustainable development goals. The results of your
research will be judged by your client based on the following:
Content, Structure, and Organization, Sources, and Criteria.
 Present it in a slide presentation.

PERFORMACE TASK/GROUP:(20
POINTS)