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  • Industry Professor, Coordinator of Strategic Issues Course, Director of IT Outsourcing

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    Fisher Laishram
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    This document summarizes a presentation about strategic dimensions from Frédéric Fréry's work and applies it to the case of 7-Eleven Japan. The presentation discusses three fundamental dimensions of strategy: value, perimeter, and imitation. It analyzes how 7-Eleven Japan has strategically expanded its value proposition, perimeter of activities, and defended against imitation to achieve profitable growth. Examples include developing customer loyalty programs, financial services, and public services to increase value while expanding into new areas.

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    Method 1

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    This document summarizes a presentation about strategic dimensions from Frédéric Fréry's work and applies it to the case of 7-Eleven Japan. The presentation discusses three fundamental dimensions of strategy: value, perimeter, and imitation. It analyzes how 7-Eleven Japan has strategically expanded its value proposition, perimeter of activities, and defended against imitation to achieve profitable growth. Examples include developing customer loyalty programs, financial services, and public services to increase value while expanding into new areas.

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    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
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    42 просмотров8 страниц

    Industry Professor, Coordinator of Strategic Issues Course, Director of IT Outsourcing

    Загружено:

    Fisher Laishram
    This document summarizes a presentation about strategic dimensions from Frédéric Fréry's work and applies it to the case of 7-Eleven Japan. The presentation discusses three fundamental dimensions of strategy: value, perimeter, and imitation. It analyzes how 7-Eleven Japan has strategically expanded its value proposition, perimeter of activities, and defended against imitation to achieve profitable growth. Examples include developing customer loyalty programs, financial services, and public services to increase value while expanding into new areas.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 8

    MIS 760

    Strategic Issues in Information


    Management

    INSTRUCTOR
    Industry Professor, Coordinator
    of Strategic Issues Course,
    Director of IT Outsourcing
    PRESENTED BY:
    Student, Master of Science in MIS
    The Fundamental Dimensions
    of Strategy by Frédéric Fréry
    Multibusiness
    Startup Organization
    Profitable Growth

    Value Perimeter

    Strategy
    Competitive Strategic
    Advantage Stretch

    Imitation

    Me-too Competitors

    Ref: The Fundamental Dimensions of Strategy - Frédéric Fréry, Fall 2006


    7 Eleven Japan
    7 Eleven Japan: Value

    • traditional neighborhood
    •High quality products
    •Customer value: POS System-
    customer loyalty, trends,
    differentiated products- Total • Financial Services- pay bills
    Info Sys., Combined delivery conveniently- IY Bank
    Syst. • Internet Shopping Site-
    •Proposed store- emphasis on 7dream.com
    ROI • Public & regional services-
    Cusrto
    Cusrto

    •Franchisees royalty meals on the wheel services


    •Whether Forecasting System- • In store intelligent copy
    forecast orders machines- print event tickets
    & docs
    •Pick up Services

    •Imitate/modified old family store


    •Store network expansion

    Ref: Seven Eleven Japan: ”Reinventing the Retail Business Model” – Kei Nagayama and Peter Weill, January, 2004
    7 Eleven Japan: Value

    • Educative/Informative • Venture into Public


    articles /posts for small Speaking
    business owner to leverage • Start video blogging as
    social media effective teaching and
    • Personal branding, position human touch
    as Experts • Social media training
    • Revenue: consulting, Ads etc centre – courses
    •CSS-Widgets for enhance • Social Media Consulting
    user interaction start-up company
    • Radio and talk shows
    • Instructor/ Faculty at
    • Imitate Chris Brogan approach to Business school
    • Develop an Ajax based
    blogging
    • Modified news from Mashable to Socail Network
    provide personal touch/opinions
    • Imitate best practices on social media
    from experts and enhance with
    personal touch
    • Content Management System , Style
    sheet best practices implementation.
    So what? Food for thought
    • Compromise between dimensions
    • True Strategy lies in the crossroad?
    • The three dimensions of strategy holds true
    • Answering one dimension is still a strategy-
    think startup- 37 signals
    Any Question?

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