Class Activity

DESIGNING AN EFFECTIVE
COMPENSATION SYSTEM:
Group Members Name:

• SOBIA JAVAID
• JAVERIA KHALID
• BILAWAL ALI
• KANZA ATIF
Public Relationship Industry Overview:

Historical Overview (page 2 para 1)

Traditional trend (page 2,3 )
1. Consolidating through mergers and acquisitions last paragraph
2. Develop global competencies and expertise
3. Green marketing
Marshal & Gordon firm History:

 Was born out of a merger of Marshal, a small public relations firm founded
in 1904 by James Marshal in Atlanta.
 With the Gordon Partners, the in house PR and communications shop for
Ajax Oil company founded by Gerald Gordon in 1875 based in new
Orleans.
 Early strategic focus on communications, brands and product portfolio.
 In 1950’s it launched an Australian office with satellites in Southeast Asia
and soon moved its headquarters to New York. (page 3, para 1,2,3)
Marshal & Gordon firm History:

• In 1962 the firm was acquired by the holding group PTG.

• It’s a worldwide media conglomerate with a large portfolio of leading
advertising, PR and media companies.
• Entities in the PTG family operated as separate companies with their own
management structure’s.
• PTG went public in 1984.
• By 1999 Marshal & Gordon was a major international player in the PR
sector and through organic growth firm had offices across the U.S Asia
Europe (page 3, para 1,2,3)
Organization and project execution:

• By 2010 company had a network of 48 worldwide offices on six

continents with about 1500 employees.
• The firm had 21 practice areas along with 256 partners, 105 principals and
88 senior associates.
• Corporate functions such as finance and HR were centralized here.
• ( page 4 para 1)
Organization and project execution :

• Practices were the primary organizing dimension at the firm.

• Each practice had its own revenue and was led by a practice managing
director (PMD)
• Regions were led by one or more regional managing director ( RMD)
• PMD and RMD have to report to chief operating officer who served on
company’s executive committee along other members and this committee
reported to the PTG board.. (Page 4 para 2)
• One firm two practices
• Sharing work, splitting fees.
• HR challenges.