ELEMENTS

OF ART
T______
principle
s OF ART
B______
E_______
Emphasis
C_______
Contrast
 R_____
a__
M_______
 Rhythm
and
Movement
 P______
a__
R_________
 Pattern
and
Repetition
U____
Unity
V______
Variety
P_________
Proportion
Computer
 Uses of
Computer in
visual media
 vs.
Digital
Art
nd
 LOGOS
•These are symbols. Each word, font color,
shape, or image means or represents
something. It convey a message, information,
embody ideas about that which it represents.
In businesses whey are often employed, logos
set companies, or organization products, or
services apart from each other.
 Logo design
•Aims to communicate a
message to its viewers. It has to
be strong, interesting, and
unique.
 Logo designers
•The artists who attend
to the visual
presentation of a logo.
DIFFERENT
KINDS OF
LOGOS
 PERSONAL LOGOS
•Logos as personal images are used to
brand possession, achievement or even
one’s identity. Through logos, simple but
strong declaration such as “This is mine, I
own that,” “I made this” seemed to be an
ancient practice.
 crests
•Crests are logos that are
used to identify a family,
country, or organization.
 Business and product logos
•Each business aimed to have a logo
that was not just more identifiable,
visible. And recognizable, but that
when seen would mean a better
company, product, or service.
 THINGS TO
CONSIDER IN
MAKING EFFECTIVE
LOGO
 SYMBOLS
•Make people instantly thinks
of traits or message that they
associated with a company,
group, product or service.
 colors
•Every color has a psychological
effect that a logo designer can
use to his her advantage. Color
can create varied emotions
within customers.
 Words, texts
•It sometimes pay to just put the
company name and slogan, in as
few words as possible to send
message across. In this way, it is
easier to see and remember.
 Shapes, symmetry, balance
•The use of simple, geometric
shapes, like the triangle, square
and circle are quite popular in
logo design. It can quickly impress
a unique identity in the eyes of
viewers.
 Fonts, typeface
•The style of the lettering or
typeface speaks a lot about the
visual story of a logo. Fonts that
are casual, hip, and fun-looking
on the same sign would appear
inappropriate, silly and confusing.
 Proportions, size
•Logos to be effective should be able to
work across an array of media
applications. They should be versatile
and flexible for their many uses. Well-
designed logos should look just as great
on billboards, streamers, posters, clothes,
stationaries, bags, etc.
 Uniqueness and individuality
•Create logos that are elegant,
meaningful and timeless. Many of
them are simple yet legendary. It
must be wonderful feeling to be able
to create amazing logos!