Digital Marketing

Darshan.L
Asst.Professor-MBA.
Objectives of the Session
• To understand what Digital Marketing is ?

• To know about the various forms & techniques involved in digital

marketing.

• To know about the various facts about digital marketing.

What Is Digital Marketing ?
• Digital Marketing – Where marketing meets internet technology and other forms of
digital media.
• Some call it as internet marketing, online marketing, e-marketing, web-marketing.
• Communication is bidirectional.
 Importance & Scope Of Digital Marketing
• On average, the world’s internet users spend 6 hours and 42 minutes online each day.
• Internet users are growing at a rate of more than 11 new users per second.

Source:MarketingCharts.com
Important Components
• Search Engine Marketing (SEM)

• Social Media Marketing

• Search Engine Optimization (SEO)

• Content marketing

• Email Marketing

• Web Analytics

• Conversion Rate Optimization (CRO)

Search Engine Marketing (SEM)
• The process of gaining website traffic
by purchasing ads on search engines.

• Search engine marketing platforms:

– Google Ad words

– Bing Ads

– Yahoo: Search ads

SEM (Example)

Paid Ad’s

Organic
Search
Why these Ads?
Social Media Marketing
• Process Of gaining traffic or attention
through social media sites.
• Popular Social Media Network:
– Facebook
– Instagram
– Twitter
– LinkedIn
– YouTube
Social Media Ad’s
Facebook Ad Instagram Ad You tube Ad
Global Facebook Users Statistics
Search Engine Optimization (SEO)
• Process Of getting traffic from the
“free”, “organic”, “editorial” or
“natural” search results on search
engines.

• Researching on keywords related

to your business.
 Content Marketing
• It is a strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain a
clearly defined audience to drive profitable
customer action.

• Benefits for enterprises that use content

marketing:

– Increased Sales

– Better customers who have more loyalty

– Cost saving
Content Marketing -Examples

Volvo Commercial
Camalin Commercial
Email Marketing
• Email marketing? Basically the use of email to
promote products and/or services. But a better
email marketing definition is the use of email to
develop relationships with potential customers
or clients.

• 94% of Internet users use email, while only 61%

use social media.

• 75% of adult online users say that email

marketing is their preferred marketing method.
E-mail Marketing -Example
 Web Analytics
• Web analytics is the process of analyzing
the behavior of visitors to a Website.

• Enable a business to attract more visitors.

Conversion Rate Optimization
• Systematic process of increasing the
percentage of website visitors who take a
desired action.

– Macro Conversions

– Micro Conversions
 Digital Marketing Facts
• 20% of people will read the text on a page, but 80% of people will watch a video

• Emails with no subject lines (from legitimate sources) were so intriguing that they were
8% more likely to be opened than an email with one

• World’s Top 5 most visited websites includes Google, YouTube, Facebook, Baidu,
Wikipedia

• India ranks No.1 with 250 million users followed by USA

• About eight new LinkedIn groups are created every week. These specialty groups are
excellent places for niche companies to find their audience

• 69% of people will read their email while watching television, while 57% of people will
read it in bed

• 78% of marketers believe that custom content is where the industry is headed

• The average business professional is sending and receiving 121 emails a day

• Tweets with images get 150% more retweets than those without
Thank You !