Venezio

Dholpur
Aspira
Product Additions
Duracast Dholpur – Product Benefit
as in the PIS
 Duracast Dholpur – Product Feature
as in the PIS

You may take the thumnails from the PIS

 Intro One Liner
• Super Premium Look
 Inner Page Intro
• Asian Paints Apex Duracast DholpurTex is a
textured finish composed of high quality
durable acrylic modified resin specially
designed as an intermediate coating. It
imparts a super premium look to the walls.
This is present
in the PIS
UnderCoats – Its same as that in
exterior paints (ex Ultima)
Application Video & Packshots
 Duracast Venezio – Product Benefit
as in the PIS | Put it in the same format as Dholpur
 Duracast Venezio – Product Feature
as in the PIS

You may take the thumbnails from the PIS

 Intro One Liner
• Subtle, Sophisticated Finish
 Inner Page Intro
• Asian Paints Apex Duracast Venezio is a fine
grain textured finish for exteriors imported
from Italy. It replicates the rustic Italian
exteriors, offering a subtle, sophisticated finish
on the wall. It is a water-based product based
on advanced siloxane-modified acrylic
binders.
This is present
in the PIS
UnderCoats – Its same as that in
exterior paints (ex Ultima)
Application Video & Packshots
Aspira – Product Benefit
as in the PIS
 Duracast Venezio – Product Feature
as in the PIS

You may take the thumbnails from the PIS

 Intro One Liner
• One of the most Advanced Paints in the
World
 Inner Page Intro
• Royale Aspira translates into an easy to clean,
smooth and highly durable painted surface. It
is the first product in India to offer a 5 year
performance warranty for interiors. It is the
international gold standard in paints.
Technologically, amongst one of the most
advanced paints in the world; it is certified by
global benchmarking institutions. When
applied on walls, it imparts a soft sheen finish.
This is present
in the PIS
UnderCoats – Its same as that in
interior paints (ex Shyne)
Application Video & Packshots
Few Modifications to the Inner
Page Intro and Intro One Liner
 Intro on Benefits
• Shyne
• Royale Shyne is a high-sheen variant of Royale
that offers enhanced radiance on walls, for
those who want to make their walls a point of
attraction.

• One Liner: For Silky Glowing Appearance

 Intro on Benefits
• Royale
• Royale Luxury Emulsion offers the walls a
unique, satin shimmer that complements and
enhances the interiors of the home. It is an
exquisite emulsion paint that provides a
luxurious finish and a silky glowing
appearance to your walls.

• One liner: Smooth Hi-Sheen Finish

 Intro on Benefits
• Lustre:
• Royale Lustre offers a rich satin shimmer to
the walls that enhances the interiors of home.
The unique dana pattern, offers a finish that is
unmatched by any other product. It provides a
very tough and durable finish to the walls

• One Liner: Durable Finish with Dana Pattern

 Intro on Benefits
• PE
• Asian Paints Premium Emulsion provides a rich and
matte finish to the wall due to its super-acrylic quality.
• One Liner: Emulsion with Rich Matt Finish

• TE
• Asian Paints Tractor Emulsion lends a smooth finish to
your walls. A perfect buy if you have been using only
distemper till now.
• One Liner: Emulsion with Smooth Finish
 Intro on Benefits
• Ace
• Asian Paints Ace Exterior Emulsion is a water-based
exterior wall finish suitable for dry to moderately
humid climatic conditions.
• It gives neat and clean shades that do not fade and last
longer than cement paint shades. It is available in over
1500 attractive shades including strong / dark shades
that provide excellent hiding.

• One Liner: For Dry to Moderately Humid Climate

 Intro on Benefits
• Apex
• Asian Paints Apex Weatherproof Emulsion is a smooth water-based,
modified acrylic, exterior wall finish with silicon additives.
• One Liner: Smooth Looks and Weatherproof

• Ultima
• Asian Paints Apex Ultima Advanced Anti-algal Weather Proof is a water-
based, 100% acrylic smooth emulsion with silicon additives that offers a
high sheen and high performance exterior wall finish.
• It is specially formulated to safeguard the exteriors from extreme weather
conditions. Its comes with the revolutionary Colour Stay™ technology that
keeps colours fresh and your home new, for years

• One Liner: High Performance Exterior Emulsion

 Intro on Benefits
• Premium Satin Enamel
• Asian Paints Premium Satin Enamel is a solvent-based all-
surface enamel that offers a finish akin to the soft, rich
sheen of a satin fabric. It gives excellent, long lasting
protection and strong anti-fungal resistance. It is tough
and durable, thus giving a long-lasting, washable finish.

• One Liner: Enamel with Soothing Sheen of Satin

 Intro on Benefits
• PGE
• Asian Paints Premium Gloss Enamel is a
solvent-based all-surface enamel that imparts
a shiny new look to the surfaces and forms a
tough, highly washable and stain resistant film
that lasts long.

• One Liner: Shiny New Look that Lasts Long

 Intro on Benefits
• PSGE
• Asian paints Premium Semi-Gloss enamel is a
water-based, medium-gloss, low VOC enamel. It
is fast drying, has low odour and provides high
stain resistance combined with non-yellowing
properties, thus ensuring that the surfaces look
‘fresh-as-new’ for a long time.

• One Liner: Revolutionary Premium Water-based

Enamel
 Wood Finish
• Need to identify how to put in –
– Undercoats
– Pre painting process
– For all Wood Finish Products
 Exterior Textures
• Cross Tex
• RoughTex
• SwirlTex
• FineTex
• PebbleTex

• Undercoats sections shows only for PebbleTex

and not for other Ext Textures
• Undercoats to be the same as that of Ext Paints
like same as that for Venezio/ Dholpur Tex