Plant

Barilla run
CDC
depots

GD’s DO’s customers

Small
independent Supermarkets
shops

Customers Customers
 Sales Trade Advertising
representatives Promotions
 During the late 1980’s,
Barilla suffered increasing
operational inefficiencies
and cost penalties that
resulted from large week
to week variations in its
distributors order patterns
What conflicts or barriers to Barilla does the JITD
program create? What
causes these conflicts? As Giorgio Maggiali would
you deal with this?
Diagnose the underlying causes of the difficulties
that JITD program was
created to solve. What are the benefits of this
program?
1.Compare the JITD strategy proposed by Barilla to the JIT strategy develop by Toyota and others.
1.How would you convince that the JITD program was worth trying? If not, what
2.alternatives would you suggest to combat some of the difficulties that Barilla’s operating system faces