 State-of-the-art Technology – Decorative & Industrial Coating Space

 Launch of several pioneering products with distinctive value proposition for consumers, backed by research and
aimed at fulfilling consumer expectations
 designed to address the safety and health needs
 address the challenge of corrosion on metallic surfaces thus offering longer service life and unmatched
performance.

 Penetration into Potential Markets through Joint Ventures (AP-PPG Industries, USA) thus benefit from the
combined strength of both partners in ensuring technological superiority, quality, and durability.
 Expansion into Developing Economies – ASIA Pacific, Africa, Middle East – in order to converge on a mutual
path of growth
 Market Slowdown due demand fluctuations in the domestic market with trade and supply channels from the
past disruptions caused by demonetisation and the implementation of the Goods and Services Tax (GST).
 Persistently tight credit conditions accentuated by the challenges in the NBFC (Non-Banking Financial Company)
sector, rising unemployment and low rural and urban income growth were key contributors to the dampened
sentiment.
 The year was also marked by high inflation on the raw material front leading to a tightening of the operating
margins
 adapt business channels – from brick & mortar to digital, to deliver on these consumer aspirations.
 Efforts taken by us for water-usage reduction and waste-generation reduction, as well as investments made in
the area of rainwater harvesting and increasing renewable energy usage, are steps taken to create a long-term
sustainable journey for the organisation.
High inflation (including currency depreciation)
rising raw material costs and poor economic growth
currency restrictions
Egypt (economic downturn)
 Operational excellence

Seamless planning

Cost efficiency

Business Model
– Value Creation
– Most Common
Drivers

Innovation-led

Effective marketing

Brand prominence
 Political Factors
Demonetization and the implementation of the Goods and Services Tax
(GST)
Government Initiatives- Make In Media
US-China trade talks & now-delayed Brexit – Ramification of Supply
chain Markets & financial markets across the globe

Economic Conditions
Political
Automobile slowdown has dip the share of major players
Crude price stability as well as stable foreign exchange markets
Tight credit conditions accentuated by the challenges in the NBFC
Legal
Economic sector

Sociocultural Forces
Low Purchasing Power in a developing Economy
Paint Industry
PESTEL
Technological Factors ANALYSIS
Anti-rust metal coatings, variants in emulsions, hyper stain resistant
coatings in exteriors and ‘health and hygiene coatings in interiors are
Environmental Social some of the breakthrough innovations
Simulation of interior decoration through convenient IT Tools
Enhanced Business channels – from brick & mortar to digital, to deliver
Technology
on these consumer aspirations.

Environmental Forces
Lead Free Paints
health and hygieneʼ coatings in interiors

Legal Factors
Health & Safety Law
Environment Law
Pollution control Law
PESTEL ANALYSIS – Six
Components of Macro-
Environment
• Political Factors
• Economic Conditions
• Sociocultural Forces
• Technological Factors
• Environmental Forces
• Legal Factors
Political
• Political situation is stable as of now
• Government is focusing on low cost housing project, hence it will surely boost the players
• Initiative like Make in India is surely a boost for entire industry
• demonetization and the implementation of the Goods and Services Tax (GST).
• US-China trade talks as well as the final outcome of the now-delayed Brexit will have ramifications on
supply chain networks and financial markets across the globe

Economic
• Economic is slowing down a bit and it’s effect is reflected
• Automobile slowdown has dip the share of major players
• crude price stability as well as stable foreign exchange markets
• Tight credit conditions accentuated by the challenges in the NBFC sector
• Recent round of policy rate cuts announced by the Reserve Bank of India are
expected to alleviate the tight credit conditions that have persisted since the
second half of FY2018-19 and thus provide a boost to the industrial sector.

Social
• Factors like Power, labour, raw material etc
• Rise in price of raw material
• Rise in cost of import of raw material
Technology
State-of-the-art Technology – Decorative & Industrial Coating Space - Launch of several pioneering products
with distinctive value proposition for consumers, backed by research and aimed at fulfilling consumer
expectations
Adapt business channels – from brick & mortar to digital, to deliver on these consumer aspirations.
Modernization of paints like – Waterproof Paints, Teflon Coating, Antirust Metal Coating
Anti-rust metal coatings, Shyne variants in emulsions, hyper stain resistant coatings in exteriors and ‘health
and hygieneʼ coatings in interiors are some of the breakthrough innovations
Simulation of interior decoration through convenient IT Tools- helping customers to visualise styles for their
home with DIY Guides

Environmental
Lead Free Paints
‘health and hygieneʼ coatings in interiors

Legal
Health & Safety Law
Environment Law
Political Factors
Economic Conditions
Sociocultural Forces
Technological Factors
Environmental Forces
Legal Factors