PREPARED BY – AKSHAY PANT

“Imagination is more important than knowledge.”

– Albert Einstein

BRINGING INTO EXISTENCE AN IDEA THAT IS NEW

CREATIVITY
TO YOU.

INNOVATION THE PRACTICAL APPLICATION OF CREATIVE IDEAS.

MAKING ASSUMPTIONS CHECKING ASSUMPTIONS

FOLLOWING THE RULES BREAKING THE RULES

OVER-RELIANCE ON USING IMAGINATION AND

LOGIC INTUITION
 Creative problem solving (CPS) is a way of solving problems or identifying
opportunities when conventional thinking has failed. It encourages you to find fresh
perspectives and come up with innovative solutions, so that you can formulate a
plan to overcome obstacles and reach your goals.
 Alex Osborn, founder of the Creative Education Foundation, first developed
creative problem solving in the 1940s, along with the term "brainstorming." And,
together with Sid Parnes, he developed the Osborn-Parnes Creative Problem
Solving Process. Despite its age, this model remains a valuable approach to
problem solving.

"All innovations [begin] as creative solutions, but not all creative solutions become innovations.”
— Richard Fobes
 IDEA
GENERATION

IDEA
EXPANSION

IDEA
SELECTION

IDEA
FEASIBILITY
OSBORN-
PARNES MIND
“CPS” MAPPING
PROCESS

SIX
THINKING TRIZ
HATS
THEORY OF INVENTIVE PROBLEM SOLVING
 TRIZ is the Russian acronym for the "Theory of Inventive Problem Solving," an
international system of creativity developed in the U.S.S.R. between 1946 and 1985,
by engineer and scientist Genrich S. Altshuller and his colleagues.
 According to TRIZ, universal principles of creativity form the basis of innovation.
TRIZ identifies and codifies these principles, and uses them to make the creative
process more predictable.
 In other words, whatever problem you're facing, somebody, somewhere, has
already solved it (or one very like it). Creative problem solving involves finding
that solution and adapting it to your problem.
 TRIZ is most useful in roles such as product development, design engineering, and
process management. For example, Six Sigma quality improvement processes
often make use of TRIZ.
 TRIZ is a system of creative problem solving, commonly used in engineering and
process management. It follows four basic steps:

1. Define your specific problem.

2. Find the TRIZ generalized problem that matches it.
3. Find the generalized solution that solves the generalized problem.
4. Adapt the generalized solution to solve your specific problem.

 Most problems stem from technical or physical contradictions. Apply one of

hundreds of TRIZ principles and laws to eliminate these contradictions, and you can
solve the problem.
 A mind map is an easy way to brainstorm thoughts organically without worrying
about order and structure. It allows you to visually structure your ideas to help with
analysis and recall.
 A mind map is a diagram for representing tasks, words, concepts, or items linked to
and arranged around a central concept or subject using a non-linear graphical
layout that allows the user to build an intuitive framework around a central concept.
A mind map can turn a long list of monotonous information into a colorful,
memorable and highly organized diagram that works in line with your brain's
natural way of doing things.
started by Alex Osborn in the 1940s, developed with Sid Parnes in the
1950s, and nurtured at State University, Buffalo State, USA and the Creative
Education Foundation.
 Based on the Osborn-Parnes process, the CPS Model uses plain language and
recent research. The basic structure is comprised of four stages with a total of six
explicit process steps. Each step uses divergent and convergent thinking
CLARIFY • Explore the vision • Identify the goal, wish, or
challenge
• Gather Data • Describe and generate
data to enable a clear
understanding of the
challenge
• Formulate Challenges • Sharpen awareness of the
challenge and create
challenge questions that
invite solutions.
IDEATE • Explore Ideas • Generate ideas that answer
the challenge questions.