Philips HSDP

Group 1: Amol, Prameeta, Prashant, Naveena, Kartik, Abhinandana

Partners
• Philips (to provide brand
value)
• Salesforce (to provide
Cloud computing
expertise)
• AWS (for cloud as service)
• Pivotal (for interfacing
with legacy systems)
• Radboud University
• Third Party App
Developers
• Patients
Activities Resources
• Collection and • Extensive network
aggregation of data of Philips devices
• Real time data analytics
• Existing network of
• Maintain cloud based
infrastructure potential clients
• Consulting for • Patient generated
integrating the platform data
• To launch and promote • Data privacy and
new patient care
journeys
security center
• Ecare Apps
Value Proposition
• Improving the patients healthcare journey
• Secure collection, integration of patients information from diverse
sources (medical records, monitoring data, diagnostic images,
physicians notes and patient generated data) for analysis
• Enable quality and delivery of home care solutions for patient
experience, with overall cost reduction in health care
• Real time data for clinicians and patients
• Integrated view for patients medical history
Customer Channel Customer
Segments Mix Base
• Hospitals and Clinics • Direct Selling
• Retail customers • to Hospitals and
especially related to: Clinics with
• certain ‘journeys’ existing Philips
such as pregnancy equipment
• Home care • Bundled solution
monitoring via apps along with new
• Pharmacies Philips equipment
• Pharmaceutical
Companies
Cost Revenue
Structure Streams
• Cost of cloud • Subscription based
infrastructure model for Hospitals
• Cost of people & Clinics,
Pharmacies and
• Marketing costs retail customers
• Consulting revenue
for integration
Key Success Factors for the platform
• High Patient engagement in their health journey. To motivate the
same conduct and share studies frequently ( monitoring at home led
to 67% reduction in ER visits )
• Drive adoption amongst all stakeholders.
• Reaching a critical mass of users by creating multiple patient journeys
• Higher integration with third party apps and third party developers
• Be compatible with data from non-Philips equipment
• Aggressive promotion for awareness of usage of Philips home care
solution, Awareness of the value of healthcare IOT with concrete data