Академический Документы
Профессиональный Документы
Культура Документы
• 27 million indigenous
• 33 million buffaloes
2
Advanta India Limited
Dairy Industry
Milk Animals in millions Milk Production in million Mt
Milk Production
Buffalo
Local Cow
Exotic Breeds
3
Advanta India Limited
Forage market dynamics
Major Issues
Generally fodder crops are not for grazing.
Farms are shifting from traditional to commercial
farming
Milk production has become the second largest agro
based industry in India
Micro nutrient deficiencies keeping low milk yield.
Farmers generally aim for bulk rather than quality
7
Advanta India Limited
What is Forage Quality?
8
Advanta India Limited
Milk Production
• 20 % from Genetics
9
Advanta India Limited
Fodder Mix
Volume in Million MT.
10
Advanta India Limited
Industry Structure
11
Advanta India Limited
Fodder Competition Volumes in Mt
Market
Legum
Rank Companies SSG Corn Bajra Oats Total. Share
es
%age
1 Mahyco 9000 9000 6.0
2 Ankur 4300 4300 2.9
3 Kanchan 3500 3500 2.3
4 Nuziveedu 2500 2500 1.7
5 Vibha 2100 2100 1.4
6 Dhanya 860 200 1060 0.7
7 Ajit 650 650 0.4
8 Advanta 580 580 0.4
9 Krishidhan 540 200 740 0.5
10 J.K Seeds 500 500 0.3
11 Spriha 450 200 650 0.4
11 Shakti 450 150 600 0.4
11 Bio Seed 450 200 650 0.4
12 Amreshwer 430 150 580 0.4
Other organised 5000 500 200 5700 3.8
Non- Branded 51000 15600 7000 34700 9400 117700 78.0
Total in Mt. 82310 17200 7200 34700 9400 150810
12
Advanta India Limited
Fodder Market Segmentation
13
Advanta India Limited
Geographic - Segment
Northern India
Southern India
14
Advanta India Limited
Season - Segment
January
January to March
February
75 K mt Market
March
SSG, Millets
April
Organized, Local players
May
April to August
June 34 K mt Market
July Corn, Napier, SSG, Residue
December
15
Advanta India Limited
Crop - Segment
Mrkt. Size
Crop
‘000 MT
SSG 82.0
Oats 34.7
Legumes 9.4
Total 150.5
16
Advanta India Limited
Price - Segment
SSG - Market
Price Range –
Categor Market Advt.
Rs. Dealer
y Size - Mt Product
price
A+ 750 >30 JUMBO
A 12000 25 to 30
B 38000 20 to 25
C 20000 16 to 19
D 11750 <12
TOTAL 82500 <12 to 39
17
Advanta India Limited
Advanta with Sorghum Power
18
Advanta India Limited
Advanta Product Portfolio
19
Advanta India Limited
Sugargraze
1. 2 cut Sweet Stem Jowar Crop
2. Brix 16% to 18%
3. Soft Stems with soft internodes
4. Suitable for silage
5. Drought tolerance
6. 2.5 mts height with no lodging
7. Highest yield capable up to 100 Mt per hector
• Jumbo
1. 3 to 4 Cuts with 50 Days interval
2. High leafy fodder
3. Soft Stems with soft internodes
4. Drought tolerance and high adoptability
5. Minimum height with good standability
6. Highest yield capable up to 70 Mt per hector
20
Advanta India Limited
Nutrifeed
1. High protein (16% - 20%) and nutrient values
2. High metabolisable energy (10 mj/Kg)
3. No prussic acid unlike sorghum
4. Increase productivity of quality milk
5. Suitable for multi cut fodder feeding
6. Drought tolerance
7. Suitable for early feeding
• Pacific BMR
1. Low lignin, Softer and easier stem, cattle loves to eat
2. Strong vigorous seedlings
3. Improves digestibility and palatability
4. High protein (13% - 20%) and high metabolisable energy (10 mj/Kg)
5. Late maturity multi cut fodder crop
6. Good stand ability sweet stems
7. High bio-mass yielder and widely adoptability
21
Advanta India Limited
Nutritional Value Comparison
Parameter JUMBO Sugargraze BMR - 6 NUTRIFEED Normal-Sorghum
22
Advanta India Limited
Metabolisable Energy vs Height
•JUMBO
10.5
M etab o lisa ble E n erg y (M /kg )
10
9.5
8.5
7.5
6.5
6
0.6 0.8 1 1.2 1.4 1.6 1.8 2 2.2 2.4 2.6 2.8
Height (m)
Pacific BMR Sweet Jumbo Nectar Superdan
Sugargraze Nutrifeed Speedfeed
23
Advanta India Limited
•Protein vs Height
•JUMBO
24
Advanta India Limited
Nutrifeed – a future premium Forage
1. High protein (16% - 20%) and nutrient
values
2. High metabolisable energy (10 mj/Kg)
3. No prussic acid like sorghum
4. Increase productivity of quality milk
5. Suitable for multi cut fodder
6. Drought tolerance
7. Suitable for early feeding
25
Advanta India Limited
SWOT Analysis -
• STRENGTHS • WEEKNESS
High yielder with low water use Doesn’t go well with high nitrogen
High protein Doesn’t fit in single-cut market
No prussic acid Sensitivity on tillering
Multi cut
• OPPORTUNITIES • THREATS
Demand supply gap Low price SSG preferred in single
Dairy industry cut
Awareness for high nutrition Local Bajra available at low cost
Increase in exotic cattle Farmer practice of high seed rate
Broadcasting
26
Advanta India Limited
Nutrifeed Marketing Strategy
Brand - Nutrifeed
Milk Increase and Milk Quality project is under process with JRF & AAU, Anand
27
Advanta India Limited
Nutrifeed performance Demos
Zone State No. Demos
28
Advanta India Limited
Nutrifeed Performance – Punjab and Rajasthan
Mean Data of all demos
Jumbo Nutrifeed
Parameter SSG Jumbo Nutrifeed
Vs SSG Vs SSG
Seed Rate – Kg/ Ac 20 15 3
Cost Of Cultivation Rs./ Ac 3331 3466 3704 135 372
Yield Per Acre - MT 13 15 24
1st Cut 19 23 41 4 22
2nd Cut 15 19 33 4 18
3rd Cut 12 13 11 0 -2
4th Cut 0 0 0 0 0
5th Cut 0 0 0 0 0
TOTAL 46 54 85 8 38
Fodder Price per Mt 1100 1100 1100 1100 1100
Revenue per Acre Rs. 50958 59675 93000 8718 42042
Net Revenue per Acre in Rs. 47626 56209 89296 8583 41670
29
Advanta India Limited
Nutrifeed Performance – Uttar Pradesh & Haryana
Mean Data of all demos
Jumbo Vs Nutrifeed
Parameter SSG Jumbo Nutrifeed
SSG Vs SSG
Seed Rate – Kg/ Ac 12 10 2.3
Cost Of Cultivation Rs./Ac 2300 2450 3000 150 700
Yield Per Acre - MT
1st Cut 13.9 14.4 22.96 0.5 9.06
2nd Cut 12 14 21.4 2 9.4
3rd Cut 12 14 16.9 2 4.9
4th Cut 0 0
5th Cut 0 0
TOTAL 37.9 42.4 61.26 4.5 23.36
Fodder Price per Mt 1100 1100 1100 1100 1100
Revenue per Acre Rs. 41690 46640 67386 4950 25696
Net Revenue per Acre in Rs. 39390 44190 64386 4800 24996
30
Advanta India Limited
Anand Agri. Univ., Gujarat – Trail, Govt. Support
• Sown 2 ha. of Nutrifeed along with local check and started feeding
the cattle on 19th of December
31
Advanta
AdvantaIndia Limited
India Limited
Anand Agri. Univ., Gujarat – Trail, Data
Data recorded on 18th December ‘09
• Nutrient Values
32
Advanta India Limited
33
Advanta India Limited
34
Advanta India Limited
35
Advanta India Limited
36
Advanta India Limited
Milk Yield Calculation
37
Advanta India Limited
Spl. Characters in Nutrifeed
• High protein fodder can be fed less quantity to fulfill the cattle
requirement
• High Digestibility requires less feeding quantity and less area of forage
production
• High vitamins in Nutrifeed can increase the calcium replacement every day
Milk Increase
Milk Quality
39
Advanta India Limited
Promotion
Print Inputs
Meetings
Mass Communication
Mass Media
Compliments
Animal Nutritionist
40
Advanta India Limited
Marketing Mix
X
41
Advanta India Limited
Co-Operative Dairies
Milk Collection
No. Co-Op No. Farmer
State Brand Capacity per
Dairies Numbers
Day
Uttar Pradesh 46 PARAG milk 14 Lakh lpd 7 lakhs
Punjab 11 VERKA milk 13 Lakh lpd 3 lakhs
Rajasthan 16 SARAS milk 8.8 Lakh lpd 5.4 lakhs
Haryana 5 VITA milk 5.5 Lakh lpd 3.5 lakhs
Gujarat 16 AMUL, SAGAR milk 32.2 Lakh lpd 18 lakhs
Maharashtra 49 MAHANAND milk 25 Lakh lpd 12 lakhs
Andhra Pradesh 10 VIJAYA milk 7.5 Lakh lpd 5 lakhs
All India 220 23 million lpd 75 lakhs
42
Advanta India Limited
Potential Pvt. Dairies
Milk Collection
Region No. Pvt. Dairies Major States
Capacity per Day
North 123 PB/ HR/ RJ/UP 165 lakh LPD
East 45 MP/WB 31 lakh LPD
West 117 MH/GJ 215 lakh LPD
South 54 AP/TM/KN 106 Lakh LPD
Total 339 517 Lakh LPD
45
Snap Shot of Strategic States
State UP Punjab Rajasthan Haryana Gujarat MH
Fodder Acreage Million Ha. 1.3 0.7 0.3 0.3 0.2 0.12
Acreage – Million Ha. Single Cut 0.2 0.2 0.1 0.1 0.1 0.02
Multi-Cut 1.1 0.5 0.2 0.2 0.1 0.08
Market Size - '000 Mt SSG 24 32 5.6 13.5 7.5 2.4
Multi-cut Bajra 1 1 0.9 0.7 2.1 0.4
African tall 2 4.3 1.4 2.3 1.4 1.8
Oats 13 12 1.1 6 0.4 0.2
Legumes 1.5 2.6 0.5 0.5 1.2 1.1
Cattle - million Exotic 2 2 1 1 0.6 1
Buffalo 6 5 4 5 2 3
Milk - million Lts Production 1735 900 870 800 730 710
Liters Per Cattle Productivity 1.8 3.6 2.8 3.1 4.2 4
Milk Capita Consum.-Ml 180 300 250 270 310 280
Industry Cooperative 9 11 16 12 13 7
Private 105 96 58 68 41 88
Av. Milk Price-Rs./Lt 18 16 16 18 20 22
Av. Fodder Price-Rs./Mt 700 1100 1200 1200 1100 1200
46
Advanta India Limited
VF – Vapi trial data
Cattle Name Feeding Concentrates Milk Qty 25th Nov 2nd Nov
Laxmi BMR+Paddy Earlier - 8 Kg Morning 6 7
Straw Now - 6 Kg Evening 5 6
Variance Morning - 16% Evening - 20%
Taku BMR+Paddy Earlier - 8 Kg Morning 5 6
Straw Now - 6 Kg Evening 5 6
Variance Morning - 20% Evening - 20%
Bholi MP Earlier - 8 Kg Morning 3.5 4
Chara+Paddy
Straw Now - 6 Kg Evening 4 4
Variance Morning - 14% Evening - NIL
Punam Sugarcane Earlier - 8 Kg Morning 4.5 5
Tops+Paddy
Straw Now - 6 Kg Evening 5 5
Variance Morning - 10% Evening - NIL
47
48
Forage Products
•Sorghum
• JUMBO
•Millet
• NUTRIFEED
54
Advanta India Limited
55
Advanta India Limited