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Wb
Member's Name :
1. Listiani (16733036)
2. Lusiana Indriyani (16733037)
3. Theresia Octa Melon (16733063)
4. Yosi Dyah Ayu P (16733069)
SWEET BREAD
Costs 1 reciep
Ingredients Volume Price
Wheat flour 250 gram Rp2.850
Sugar 240 gram Rp2.928
Liquid milk 340 ml Rp7.824
Butter 50 gram Rp1.200
Yeast 11 gram Rp3.500
Ice water 70 ml Rp200
Egg 1 item Rp1.500
Salt 6 gram Rp88
Jackfruit 300 gram Rp5.000
Purple sweet potato 300 gram Rp2.400
Corn starch 5 gram Rp160
Plastic opp 12 pcs Rp6.000
Total Rp33.650
TOTAL PRODUCTION
1 day = 2 reciep
1 day = 24 pcs
1 week = 5 days production
1 month = 20 days production
24 pcs x 20 days = 480 pcs/month
480 pcs x 12 month = 5.760 pcs/year
PRODUCTION ANALYSIS/YEAR
R/C = Income/Spending
= Rp23.040.000/Rp16.152.000
= 1,4264
FINANCIAL ASPECT
• BEP Unit
= Total expenditure
Price per pcs
= 33.650
4000
= 8
• BEP Price
= total expenditure
total production
= 33.650
20 pcs
= 1682
ADVANCED
• B/C Ratio
= total profit
total expenditure
= Rp14.350
Rp33.650
= 0,4264
ADVANCED
• Transportation : 40.000/month
• 480.000/year
• Electricity : 50.000/month
• 600.000/year
• Gas : 46.000/month
• 552.000/year
• Labor : 2 x 600.000/month
• : 14.400.000/year
SWOT
Strengths
1. It has a simple shape so that it is easy to carry.
2. The price of bread is quite affordable for all
consumers.
3. Product presentation is very easy.
Weakness
1. Marketing time is not in accordance with the
conditions.
2. Product shelf life is not durable.
3. Packaging design is still simple.
4. Does not have a form or taste variant.
5. Can’t be consumed by people with autism.
Opportunities
1. Sweet bread can be an alternative as a substitute
for breakfast.
2. The product market target of all communities.
3. The material used is easily available.
4. There are no competitors in marketing jackfruit
bread and purple sweet potato bread.
Threats
1. Having many other innovative product
competitors.
2. Material prices are not stable.
3. Consumers still don't know about jackfruit
bread and purple sweet potato bread.
TARGET OF MARKETING
1. Student
2. The people in Bandar Lampung
3. All circles, except autistic patients
4. All ages, from children to adults
PRODUCT
PRODUCT
Wassalamualaikum Wr. Wb.
Thankyou