1.

Why has flower production increased over the last few

decades? 2.How are the flower clusters in the various
countries connected? 3.How do they compete
• 1.
• Ability to transport 693 types of flower by air has been increased and can be
provided to 900 location and foreign wholesalers.
• With a box design and the way flowers were secured within the boxes sought to enable
cooling and minimize the damage during transport.
• Transport cost for flower shipped overseas around 60%-90% of the total cost to produce
a flower BASED on transportation distance and how carefully flowers needed to be
packed.
• 2.
• International auction (traders,wholesalers, retailers)
• Published up-to-the minutes, supplied market information and advised to country trend
to make sure got a better decision to every traders include the foreign traders.
• Wholesalers & Retailers captured the largest share mark-up ,up to 50% to the final
consumer.
• LTO (Land-en Tuinbouw Organisatie Nederland) – The Dutch Organization for
Agriculture and Horticulture.
• By improving management and marketing skills as well as disseminate sustainable
cultivation practices
• Ex: Supported a grower relationships with foreign countries by facilitating study trips to to
foreign countries promote exchange among growers.
• 3. As the trader , they will competed on a price, innovation , logistic
and even packaging at the auction at their reliable price for each of
them.