Curious Case of

By
Nishad Thakur
Ketan Joshi
Shivani Jaiswal
Manisha Talreja
Harsh Furia
13 July 2019 1
 TIMELINE

$ 1M investment by ACCEL Acquired Chakpak

$20M investment by TigerGlobal

2007 - 08 2010 2012

2009 2011
Flipkart started in OCTOBER by Acquired MIME360 and Letsbuy
Sachin Bansal and Binny Bansal as Acquired WeRead and LULU.com $255M investment by TigerGlobal,
online book store $10M investment by TigerGlobal ICONIQ, ACCEL,NASPERS

13 July 2019 2
 TIMELINE

Acquired MYNTRA and Jeeves

Acquired PhonePe and Jabong
$210M investment by TigerGlobal,
ICONIQ, ACCEL,DST
BIG BILLION DAY

2013 2015 2017

2014 2016
Acquired ebay.in
$200M+$160M investment by TigerGlobal, Acquired AdiIquty, ngpay, Fxmart, Appitsrate
$1.4B investment by Tencent,
ICONIQ, ACCEL,NASPERS $700M investment by TigerGlobal, QIA
Microsoft,ebay

13 July 2019 3
 CURRENT SCENARIO

₹199 billion 50M app 43% market 33000 Employees 80 categories #1 in Online market
(US$2.8 billion) download share 100000 sellers Place in India
100M registered (combined) 80M products
users

77 % controlling Stake
$16 Billion

13 July 2019 4
 CORE BUSINESS

Why do you use FLIPKART ?

13 July 2019 5
 CORE BUSINESS

Why do you use FLIPKART ?

No
Haggling/Bargaining,
15% Choices, 20%

Save Time and

Money, 10%

Ease &
Convenience, 25%

Discounts, 30%

13 July 2019 6
 STATS AND COMPETITION

Online consumers in India Share In e- tailing Spend

40 100%
35
35 32 80%
30
60%
25
20 18 40%
%

15
15 20%
10
0%
5 1 2015 2020
0
<15 15-24 25-34 35-44 >44 Male Female
Age Group

Competition

Logistics
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 Video Streaming ?
1%
1%
5%

13%

11%

69%

13 July 2019 8
 Introducing Tutorials

Unboxing and User Guide of LG 6.5 kg Semi Unboxing , User Guide , tips and Tricks of Redmi6A
Automatic Washing Machine (P7550R3FA)

13 July 2019 9
 What’s in it

• Educating Customers (target: housewife , Tech illiterate)

• Putting Ads(not like youtube)

• Adding new content creator and incentivise them like

youtube

• Can Expand to Video Steaming

13 July 2019 10
 Introducing In Game Purchases

13 July 2019 11
 What’s in it

• New Customers (age group 15-28 and social media user)

• Piggy-Backing PUBG

• In India People are hesitant to do virtual transaction this will

give them fill

• Can Expand to other Apps and Games

13 July 2019 12
 Introducing SwapMyPhone

13 July 2019 13
 What’s in it

• New Customers (tech savvy , High income group)

• Customer require to have flipkart customer for 3 years and

hold credit card

• Flipkart can sell the refurbished phone to make dual income

• Can Expand to other Gadgets

13 July 2019 14
 Introducing Recommendations

13 July 2019 15
 What’s in it

• New Customers (Females reluctant to buy without trying)

• Robust AI Recommendations as per previous purchase and

liking

• Products include : Makeup, Apparel, Accessories etc

• Can Expand to other Products

13 July 2019 16
 One More Thing…

13 July 2019 17
 Introducing MixMedia

User Posted Photo

Turtleneck tee

13 July 2019 18
 What’s in it

• All Customers

• Eliminating need of Facebook

• Directly Buy from post

• Can Integrate with all the above Ideas

13 July 2019 19