HOSPITALITY

SECTOR
N.G Acharya & DK Marathe College
Presented By
• Priyanka
• Lakshmi
• Mahesh
• Amruta
• Aarti
Agenda to be discussed
 Hospitality Defined
 Hospitality Industry – Snapshot
 SWOT Analysis
 Structure
 7 P’s of Marketing Mix
Hospitality…Defined
 In Indian traditions – “ATTHITI DEVO BHAVA”
 Relationship Process between a Guest and a Host.
 It’s the art of being warm with strangers.
 Includes Reception and Entertainment of Guests,
Visitors or Strangers, with Liberality and
Goodwill.
 Also known as the act of generously providing care
and kindness to whomever is needed.
Hospitality Industry - Snapshot
 3.5 Trillion Dollar service sector
 Industry is cyclical; dictated by fluctuations with an
economy every year.
 Umbrella term for broader service industries like:
 Hotels
 Food Services
 Casino
 Tourism
SWOT Analysis

Strengths Weakness

• Natural & Cultural Diversity Poor Support for

•

• Demand – Supply Gap Infrastructure

• Government Support
• Increase in Market Share
Opportunities
• Rising Income
• Open Sky Benefits
• Slow Implementation
Threats
• Fluctuations in International
Tourist arrival
• Increasing Competition
7 P’s of Marketing Mix
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical evidence.
1. Product
 Product is the most important thing in the
marketing mix, the physical product or the service
that the entity is offering for sale to the
public/customers.
 You will need to market this to the customers by
telling them the unique features and benefits the
product has to offer.
2. Price
 This is the price or amount that the customer needs
to giveaway in exchange of the product or service
you are offering.
 Marketing strategy will need to ensure that people
will get the perceived value as greater than the
price they will need to giveaway.
3. Place
 Place or distribution, you will need to spell out
where the product or service is available.
 This may either be online or offline, you will need
to inform the public where the products may be
available.
4. Promotion
 You will need to promote the product or service
whether online of offline.
 Online marketing makes it cheaper to conduct
promotions and reach as many people as possible.
 Different ways in which promotion can be done
are: personal selling, advertising, sign boards, Neon
boards, Brochures, etc..
5. People
 For any marketing activity to be effective, we need
to train and motivate the people to do their job.
 The people that delivers the product or service and
those that come in between the customer and the
manufacturer needs to know their job for the
strategy to work.
 People may also refer to the customers who will
need to buy your products, they are very important
to be considered in the development of your
marketing strategy.
6. Process
 Customer satisfaction is one of the most important
roles of marketing in Hospitality Sector.
 If you can follow the process of delivering high
quality service or products to the customers, your
marketing efforts will never be wasted.
7. Physical evidence
 Online, it is difficult for the customer to know how
the product is going to benefit them.
 Thus, you will need to create an element by which
the customer will be able to feel, taste and smell the
product or experience the service.
 You can do reports and articles that will excite the
customers about the product and the service.
 “Hospitality
should have no other nature
than Love”