PRESENTED BY:

FAUSTITO A. AURE
 HCD taps into the creative abilities we all have, that
typically get overlooked by more conventional
problem solving practices.
 It relies on our ability to be intuitive and to
recognize patterns, to construct ideas that are
emotionally meaningful as well as functional, and to
express ourselves through means beyond words
and symbols.
 Process used across industries and sectors.
Behaviors rather than demographics
Natural contexts versus controlled settings
Dynamic conversations rather than scripted interviews.
 Ultimately, it is a process that helps teams
transform difficult challenges into desirable
solutions – all through designs.
  It is Empathetic
HCD begins from a deep understanding of the needs and motivations of
people- parents, neighbours, children, colleagues and strangers who make up
a community.
 It is Optimistic
HCD is the fundamental belief that we can all create change- no matter how
big a problem, how little time, or how small a budget, No matter what
constraints exist around you, designing can be a powerful process.
 It is Collaborative
Several great minds are always stronger that just one. Human-centered design
benefits greatly from the views of multiple perspectives, and others’ creatively
bolstering your own.
 It is Experimental
Expecting perfection makes it hard to take risks and limits the possibilities to
create more radical change, Human-centered design is all about
experimenting and learning by doing. It gives you the confidence to believe
that new, better things are possible and that you can help make them a
reality.
 You can use human –centered design to approach any challenge.

 Products
Expensive and Stylish products VS thoughtful product design even in
challenged situations can come up with new approaches and
elegant solutions.
 Spaces

Physical environments give people signals how to behave and

influence how they feel.
Rethinking the design of hospitals, classrooms, public
transportation, libraries and etc.. results to creation of new
experiences and interaction.
Emotion = Function.
• Services
For services to be effective and have its desired impact, it is
essential to understand not only the needs and desire of people as
end users but also the limitations they face, what motivates them
and what’s important to them.
Understand End Users = Service Effectiveness

• Systems
Designing systems is about balancing the complexity of all
stakeholders‘ need with the needs of the social enterprise.
Consider Inclusivity.
 Discover
Starts by getting out into the world and learning
people.
 Ideate
Is about narrowing down what you have learned
and translating those learnings to themes and
patterns.
 Prototype
Where you will rapidly evolve your ideas into
tangible designs based upon real feedback.
 You are a Designer
 If you are thinking tangibly and strategically about a new solution, then
you are Designing.
 Listen to people and find inspirations in their needs.
 Be confident in your own intuition and creativity.
 Get Out There
 Step out of your Comfort Zone
 Learn from the World.
 Be open to the New.
 Be Comfortable not Knowing.
 Let you learn.
 Be willing to Experiment. Take Risks.
 Be okay with not having the “right” answer. Trust you will find one.
 Be Optimistic.
 See problems as opportunities.
 Start with, What If?, Instead with “What’s Wrong?”
 Believe the future will be better.