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Half Yearly Review

Course Work
Semester-2 Guide: Dr. Himanshu Chauhan

By:
Anupam Rana
Research Scholar
PhD(Management)
Indus University
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AREA OF RESEARCH

INTER DISCIPLINARY

MANAGEMENT + DESIGN

CONSUMER CONSUMER
JEWELLERY
BEHAVIOR EXPERIENCE Manager

FUTURE
SOCIAL MEDIA • TRADITIONAL • RETAIL-VM
CONSUMER
IMPACT • BRANDED • DESIGN
TRENDS
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JEWELLERY

*Reference: www.ibef.org
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TRADITIONAL INDIAN JEWELLERY

• HAND CRAFTED
• TRADITIONAL VALUE
• CUSTOMIZED
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BRANDED INDIAN JEWELLERY

• HAND CRAFTED • DESIGN

• TRADITIONAL VALUE
• CUSTOMIZED
+ • INNOVATION
• QUALITY
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INDIAN JEWELLERY RETAIL ENVIRONMENT

TRADITIONAL RETAIL SHOWROOM RETAIL SHOWROOM WITH- AR

 CONSUMER EXPERIENCE-JEWELLERY 7

3D PRINTING VIRTUAL REALITY LAVISH RETAIL EXPERIENCE

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CONSUMER FUTURE TRENDS

• Wearable sensors & devices • Omnipresent connectivity

• Real-time data collection & interpretation • Mobile payment networks
• AI assistants • Peer-to-peer platforms
• Cyber security
• Interactive design technologies
• IoT networks • Live streaming technologies
• Robotics & automation • Responsive content
• Rapid prototyping & manufacturing system

• Sentiment analysis
• Targeted communication

*Reference: Consumer Future Trends By Psfk & CISCO

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CONSUMER FUTURE TRENDS

Today’s consumer sits atop a personalized network of data that helps them make informed decisions and control
their experiences. By encouraging and rewarding audiences to opt in and share their data, brands can build upon
each consumer’s platform of personal information to offer hyper-relevant, flexible interactions tailored to in-the-
moment needs and behaviors.

With direct access to retail channels via mobile and wearables, consumers can curate, sell and purchase products
and services anywhere and anytime. These unrestricted, flexible purchasing channels help to establish consumer
trust and brand credibility by reducing friction that may arise through purchasing limitations.

Digital communication channels allow consumers’ ideas and feedback to affect companies in real time. These
feedback platforms allow brands to refine strategies in the development, improvement and activation of products
and help consumers feel that their opinion is valued.

*Reference: Consumer Future Trends By Psfk & CISCO

SOCIAL MEDIA IMPACT 10
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