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  • Project Pricing - Structure

    Загружено:

    Ritika Singhal
    4 просмотров15 страниц
    The document discusses pricing management strategies for a project assignment. It begins with noting that the contents should be generalized and kept confidential as company pricing policies are proprietary. It then outlines the project requirements to understand an organization's pricing context and how market dynamics have influenced their approach. Key points to analyze include the industry, market structure, competition, regulations, customer roles, and pricing determination process. Factors influencing prices and whether they are static or variable must be described. The presentation then provides background on AVL Technical Centre India Pvt and overviews their industry, sales process, common B2B pricing models, and how the company approaches pricing and potential changes.

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    Project Pricing_Structure.pptx

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    The document discusses pricing management strategies for a project assignment. It begins with noting that the contents should be generalized and kept confidential as company pricing policies are proprietary. It then outlines the project requirements to understand an organization's pricing context and how market dynamics have influenced their approach. Key points to analyze include the industry, market structure, competition, regulations, customer roles, and pricing determination process. Factors influencing prices and whether they are static or variable must be described. The presentation then provides background on AVL Technical Centre India Pvt and overviews their industry, sales process, common B2B pricing models, and how the company approaches pricing and potential changes.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    4 просмотров15 страниц

    Project Pricing - Structure

    Загружено:

    Ritika Singhal
    The document discusses pricing management strategies for a project assignment. It begins with noting that the contents should be generalized and kept confidential as company pricing policies are proprietary. It then outlines the project requirements to understand an organization's pricing context and how market dynamics have influenced their approach. Key points to analyze include the industry, market structure, competition, regulations, customer roles, and pricing determination process. Factors influencing prices and whether they are static or variable must be described. The presentation then provides background on AVL Technical Centre India Pvt and overviews their industry, sales process, common B2B pricing models, and how the company approaches pricing and potential changes.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 15

    PRICING MANAGEMENT By :-

    PROJECT
    NOTE
    I have prepared this presentation solely as part of the Project assignment, I have
    tried to generalise the content to the possible limit, however as we understand the
    pricing polies of any companies are confidential property, request is to kindly
    maintain the same

    Please asses the same as part of the assessment and don’t publish the same anywhere

    Thanks & Regards


    PROJECT REQUIREMENTS
    The Individual Project is about understanding the context of pricing in your respective organizations and how
    the same has been deployed keeping the basic context of pricing in place. The methods and strategies of
    pricing as discussed in the basics of Marketing Management course stays and based on the same how the
    market dynamics has evolved. The flow of the project will be; background of the organization in terms of
    the industry that it operates in, the profile of the market in terms of organized versus unorganized, the
    nature of competition, the regulatory issues if any that exists, the role of the customer (specifically in a
    B2B market) and finally what are the pricing implications. The last point is more about how price
    determination is done. The final price setting process and what are the factors on which price determination
    process is based on. Are the prices susceptible to changes or they remain static?
    Based on these points write a 1000-1500 word writeup detailing the entire process.
    You could choose to be on PPT mode to illustrate your points, but remember there is no word limit there,
    however the essence of the project in terms of comprehensiveness must be well defined.
    MY BACKGROUND
    CONTENTS
    • Company Back Ground : AVL Technical Centre India Pvt

    • Company Overview

    • Industry Overview

    • Sales Process and Pricing

    • Pricing Models in B2B

    • Pricing Model : Company

    • Pricing Suspectable to Changes


    COMPANY BACKGROUND
    COMPANY OVERVIEW : AVL
    POWERTRAIN INDUSTRY OVERVIEW
    SALES PROCESS AND PRICING
    PRICING MODELS IN B2B
    PRICING MODEL
    PRICING MODEL
    PRICING MODEL
    PRICING SUSPECTABLE TO CHANGES
    THANKYOU

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