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CITY RIDE

THE RIDE FOR YOU

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+91120 2524231

9897969594

120

www.thecabbook.co.in
NEED FOR A TAXI CAB ???
1.NO RADIO CAB IN GHAZIABAD.
2.
3.CENRTAL CONNECTIVITY OF
GHAZIABAD.
4.
5.COMMONWEALTH GAMES IN
DELHI.
6.
7.LACK OF LONG ROUTE TRANSPORT
SERVICES FOR PERSONS.
OUR MARKET..
Executive Summary

 City Ride is a Ghaziabad, UP based


company, whose mission is to provide
reliable, timely, and safe cab services by
using complete, in-car credit and debit
card access, along with computer-aided
dispatch. The company will establish its
presence in the industry by acquiring an
existing taxi cab association, City Cab...
The company also realizes that, in a competitive
environment, flexibility and professionalism maintain
that leading edge.
The company has drivers and employees that are
helpful, courteous, and fully trained on the use of the
computer dispatch system.
As an added safety measure for both drivers and
passengers, City Taxi cabs are fitted with
Global Positioning Systems (GPS), which enable the
cabs to be tracked or located in an emergency. All
City Ride cabs will be clean, well maintained, and
inspected regularly for safety and comfort.
ROUTE CHART….
HAPUR
MERRUT

FARIDABAD

GHAZIBAD

NEW DELHI ALIGARH

GURGAON
AGRA
Objectives
The company's goal in the next year is to
pursue an aggressive marketing campaign and
from that, penetrate at least 65% of the market
share.
Key components of City Taxi's initial strategy can be summarized as follows.

•Managerial

•Call center and customer service efficiency

•Management consulting

•Technology consulting

•Product management

Continuous improvement

Mission
 The mission of City Ride is to
provide reliable, timely, and safe
cab services by using complete
in-car credit/debit card access,
along with computer aided
dispatch system .
PROFIT PROJECTION
PERFORMANCE
YEAR 2010

REVENUE 1000000

GROSS MARGIN 600000

GROSS MARGIN % 60.00%

OPERATING 200000
EXPENSES
BALANCE SHEET
LIABILITIES AMOUNT ASSETS AMOUNT
CURRENT 236000 CASH 450000
LIABILITIES
ACCOUNTS 100000 OTHER 134000
PAYBLE CURRENT
OTHER 254000 TOTAL
ASSETS 584000
CURRENT CURRENT
TOTAL
LIABILITIES 590000 LONG
ASSETSTERM 750000
CURRENT ASSETS
LONG TERM
LIABILITIES 250000 ACCUMULATE (100000)
LIABILITIES D
TOTAL 840000 TOTAL LONG 650000
DEPRECIATION
LIABILITIES TERM ASSETS
PAID IN 370000
CAPITAL
RETAINED 24000
EARNING
TOTAL 394000
CAPITAL
TOTAL CAPITAL 1234000 TOTAL ASSETS 1234000
AND LIABILITIES
Highlights
Highlights of City Ride
• Technology. City Ride has a unique
Global Positioning System (GPS) that
pinpoints the nearest driver, thus
allowing the driver to give an
accurate ETA.
• Credit/debit card system. This
system is the first of its kind in India
 and is convenient for both the
passenger and driver because
approval is given instantly. The swipe
machine is located in the back seat,
giving the passenger privacy.
• Trademarks. The company is in the
process of registering the name
• Advertising. City Ride is already in
advanced discussions with
Emerging Media Media Services to
provide advertising services and
market research.
• Seasoned management. The
company's management is highly
experienced and qualified and has
extensive experience in the
industry.
• Exclusive rights to software. City
Ride has the exclusive rights to the
latest taxi cab software in
Service Description
Taxi Cab Services
The taxi driver is often the first contact that a visitor has with
Ghaziabad, City Ride realizes the importance of first impressions
and customer care.

The company's customer-oriented philosophy and its


commitment to service are reflected in the careful selection of
drivers and the comprehensive training program.

.
Maintenance/Repair Services
The drivers of City Ride deals with the pure
maintenance of vehicles. Drivers will be charged at
discounted rates for tune-ups, wheel alignments,
and other repairs

Customers can expect the following high


standards when they travel with City Taxi:


• Clean and tidy taxis


• Friendly and polite drivers
• Careful driving
• Most practical route taken

PIE ANALYSIS OF MARKET
Technology
GLOBAL POSITIONING SYSTEMS - City Ride has a unique Global Positioning
System (GPS)
that pinpoints the nearing driver thus allowing the driver to give an accurate estimated time of arrival.

RADIO SYSTEM Reliable communications are essential under all circumstances.City


-

Ride will use the KDT 5000 system design because It provides multiple levels of reliability to assure
communications will be maintained under the most rigorous condition.

CREDIT / DEBIT CAR D SYSTEM - City Ride will use the in-car credit/debit card system, which is a new
market segment for the taxi industry in N.C.R . This involves customers using their debit cards in any City Taxi
cab with approval being given instantly, eliminating the need to dial in to head office for approval
numbers. By using this system, the company will be addressing the need for convenience and reliability. City
Ride also features a computer-aided dispatch system which will be represented under the Patriot name. The
company is currently in the process of making Patriot a trademark. The company has also applied for a
license
to run a 490 narrow band frequency and voice data transmission. From the perspective of customers, the
advantage of City Ride's products and services is the high level of technology, which leads to superior
customer service. In contrast to competitors City Ride's products and services offer convenience. The key
pad and swipe machine are built into the back seat, thus giving the customer privacy. Whereas competitors
have to call in a credit/debit card transaction for approval, our customers will be able to get on-the-spot
approval before the driver even pulls over .
FARE CHART
CARS NON AC A C

INDICA
- 6.50/ KM

TRAVERA 7.50/ KM 8.50/ KM

INNOVA
- 9.50 / KM
Future Services
City Ride plans to respond to market needs by following up with
taxi plus (wheelchair accessible taxi vans with credit card access
inside) with the next 5 years. City Ride believes it can capture
this niche and a gain in overall market share. Additional plans for
next generation products and services include rent to own
options for our drivers. Introduction of the company's next
generation product and services is expected to be within 12
months.
 Market Analysis Summary
 The company's emphasis is on the dispatch,
mobile data, and credit/debit card markets
of the taxi industry. In aggregate, these
markets are believed to represent potential
revenue in excess of Rs 1190 million as of
March 2010 . Within these markets, City
Ride will focus on the more lucrative
credit/debit card segment. This segment,
when introduced into any area has started
out slow, but over a three-year period has
increased by 20% each year in Ghaziabad
and Noida, and by 25-35% in New
Delhi each year.
 The company believes that the major future
trend in the industry will be complete credit
card access for consumers. The

Str ate gic Alliances

 The company has strategic alliances with AIRTEL , TV


Today , and Daily News Analysis Services. These alliances
are valuable to City Ride because they allow the company
to get updates on technology and added tech support, and
they are valuable to the ally firms because City Taxi is a
growing customer. All agreements come with a stipulation
that if new technology becomes available, City Ride will be
notified and provided with the technology to expand on
current technology, helping us maintain a competitive
edge. Details of the strategic relationships that City Ride
has are given below.
• International Taxi cab and Livery Association (ITLA).
ITLA is a non-profit association that represents the
private, for-profit ground transpiration industry. City Ride
will use the resources made available by ITLA to get the
latest industry trends and trade show information. ITLA
conducts a variety of research projects on industry issues
and the results of these studies are summarized in ITLA
publications and made available to association members
at a reduced fee.
• Rockwell International. Rockwell International has been
• Surfside Systems. Surfside Systems will be the company's
supplier of dispatch software and CAD software.

• AIRTEL. AIRTEL will be the company's supplier of mobile
data and in-car credit/debit card processing equipment
hardware. AIRTEL has made a commitment and
guarantee that they will provide interface to Surfside
Systems.

• Dealers . Dealers will be the company's source of used taxis
when the need to add to our fleet arises.

• Commercial Electronics Services (CES). CES is a supplier
of advanced technology systems used in taxi cabs. The
relationship will allow City Taxi to get the latest technology
and the benefit of their excellent tech support.

• City Cab Body Shop. The owner of City Cab also owns a
body shop. City Ride will seek to establish a relationship

 Management Summary

 Organization
 The company's management philosophy is based on
responsibility and mutual respect. City Ride has an
environment and structure that encourages productivity and
respect for customers and fellow employees.

 The City Ride team is organized into two groups:


 Taxi Cabs. The taxi cabs division will consist of the fleet of
taxis, driver owned and company owned, the call center, and
administration.  Overall, City Ride will have approximately 20
employees in this division. The management of all daily
operations within City Taxi will be handled in this division.  Mr.
Mayank pratap singh, the CEO, will be responsible for the
purchase of vehicles and dealing with vendors and suppliers.
There will be 10 to 20 employees in the call center, three
supervisors, three dispatchers, an office manager, a data
entry clerk, and an employee responsible for accounts
Maintenance and Repair Services - This division
will deal with the maintenance of vehicles.  Drivers
will be charged at discounted rates for tune-ups,
wheel alignments, and other repairs.  This division
will be staffed with seven employees to begin
with...


 Legal Business Description


 City Ride was founded in 2009 in
Ghaziabad, U.P , by Mr. Mayank Pratap
Singh. Officers and Key Employees

 City Taxi's management is highly experienced and


qualified. Key members of City Taxi's management
teams, their backgrounds, and responsibilities are as
follows.
 Mr. Mayank pratap singh, President and CEO.
 Mr. Vishal Agarwal, Senior Vice President - Operations.

Ms. Shweta juneja, Call Center Supervisor.