Rural Skills Division, Ministry of Rural Development,

Government of India

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 India - the skilling challenge

400 million 282 million

Skilling target identified in the 67% of India’s emergent youth
National Policy for Skill Development & bulge lives in its villages (National
Entrepreneurship 2015 (NPSDE) Census 2011)

250 Mn existing 502.1 Mn workers

workers
Unskilled or semi-skilled workers
in the current pool of 487.3 Mn
workers who need to be skilled
(NPSDE 2015)
49% of all workers in Agriculture,
16% of the Economy.
Training and repurposing them
for upward mobility out poverty
(Worker Estimate, Budget 2015/16 documents)

109.73 million 55 million

Demand across 24 key sectors CORE TARGET: Youth aged
by 2022 (NPSDE 2015 – NSDC Skills between 15 & 35, from poor
Gap Analysis) families, currently unemployed or
marginally employed

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 DDU-GKY, a Placement linked skill development program

Vision led achievement:

Transform
- induce the highest degree of change

rural poor youth

- between 15 and 35 years of age SANDEEP KUMAR PK

into an economically Sole earning member supporting his aged parents, wife and 2
yr. old child from Thrissur, Kerala. He quit his low paying job at a
independent restaurant to get trained in Housekeeping under Hospitality
- as a family sector.

and globally relevant Today he is a Flight Housekeeping Attendant in Cabin

- in keeping with global benchmarks to facilitate
mobility across borders
workforce
- economically and socially productive
Appearance Department with Qatar Airways in Doha
Earning Rs. 30,000/- monthly + TA + House allowance +
Overtime
He can be contacted at +97466463198

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 DDU-GKY Timeline

26 June 2010
Transition from
SGSY → NRLM
Aajeevika Skills
15% of NRLM allocation set apart for
to DDU-GKY
Special Projects
5% for innovative projects

1 May 2013
15% allocation increased to 25% July 2016
CNN complaint
DDU-GKY
16 June 2005
Guidelines for
placement-linked
skilling 25 September 2014
programmes under DDU-GKY announced on
16 March 1999 Transition from 20 September 2013 Antyodaya Diwas
SGSY notified SGSY to
IRDP → SGSY Guidelines for Aajeevika Skills
Aajeevika Skills notified*
15% of SGSY
allocation set Extensive consultative process
apart for Special for SOP
Projects
11 July 2014
Standard Operating Procedures
(SOP) notified

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 DDU-GKY - Features
• Placement linked Skill Development Program with minimum 70% placement
• Targeted at Rural Poor Youth of age group 15 to 35 years using SECC data
• Mandatory coverage of SC & ST (50%), Minority (15%) and Women (33%) of candidates
trained
• Implementation through Project Implementation Agencies (PIAs) in PPP mode
• PIA selection through online appraisal process
• Training programs in NSQF courses aligned with Common Norms notified by Govt.
• Assessment & Certification independently through NCVT / Sector Skill Councils / Other
NSQF courses
• 3 tier concurrent monitoring involving 13 inspections per Training center annually and
regular audits
• PFMS based fund release
• Provision for forensic audit
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 Coverage of DDU-GKY Jammu &
Kashmir

Himachal
Pradesh
Punjab
Uttarakhand
Haryana Arunachal
Pradesh
All States except Goa Sikkim
Rajasthan Uttar Assam
Pradesh Nagaland
Bihar Meghalaya
Manipur

Jharkhand Tripura
Gujarat Madhya West Mizoram
Pradesh Bengal
Chhattisgarh
Orissa

Maharashtra
Legend Telangana

27 Roshni (LWE) Districts

Goa
Karnataka Andhra
Pradesh
28 Sagar Mala Districts

Himayat (Jammu & Tamil

Nadu
Kashmir)
23 July 2019 6
 Physical Achievements of the Programme

Progress: 2012/13 to 2016-17

Trained 9.38 Lakhs
Placed 5.80 Lakhs
Achievement FY 2017/18 (till 31 August 2017)
Trained 62,478
Placed 37,428
Current Status
No. of Projects 613
No. of PIAs 346
No. of Training Centres 671
Sectors covered 38
Job-Roles 381
States covered 28

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 DDU-GKY Performance – FY 2012-17

Training Target Training Achievement Placement

270392
250000

212000 217997 210000

201019 200014
177986
168502
162586
137417 134744

86120 84900
54196

FY 2012/13 FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17

23 July 2019 8
 DDU-GKY Social Inclusion
Social Inclusion Gender

SC 32%

Others Female 39%

Male 61%

Minority 17%
ST 16%

23 July 2019 9
 Mobilization of candidates

• Rural youth from households covered in:

• Auto inclusion parameters in SECC
• MGNREGA worker household with completed 15 days of work in previous year
• RSBY
• Antyodaya Anna Yojana card
• BPL PDS card
• NRLM-SHG members
• Candidates mobilized through GP saturation
• PIAs assisted in mobilization by:
• Community Resource persons
• Gram Rozgar Sevaks
• Job Resource persons
• PIAs undertake screening of candidates before enrolment for training
 Training under DDU-GKY

• Training in NSQF aligned courses under NCVT, SSC and other recognized standards
• Minimum duration of training- 576 hours
• Trainers to be certified
• Independent Assessment and certification
• Training on domain skills and non domain skills (Soft skills, Basic spoken English and IT
awareness)
• 1/3rd of training duration could be OJT
• Tablet PC mandatory during training
• Quality assured through Standard Operating procedure and concurrent monitoring at 3-
levels, i.e a Q-Team with PIA, SRLM and Central Technical Agency (NIRD and
NABCONS)
• Aadhaar based Biometric attendance for trainers and trainees
• CCTV compulsory in all classrooms
 Trade Spread in DDU-GKY

Top Ten Trades/ Sectors covered 39

Job-Roles Trades/ Job-Roles 329
1 Sales Person (Retail) Sector-wise distribution
2 Accounting (Tally) Electronics, 2%
Electrical, 2%
Others, 6%
3 Sewing Machine Operator Automotive, 3%
Security, 3%
4 Hospitality Assistant Retail, 22%
Construction, 4%
5 BPO Voice
Healthcare, 6%

6 Food & Beverage Service –Steward Telecom, 7%

IT-ITES, 20%

7 BPO - Non Voice Apparel, 12%

Tourism &
Hospitality, 13%
8 DTP and Print Publishing Assistant

9 Sales Associate

Security Guard (General) & Personal

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Security Guard
23 July 2019 12
 Placements in DDU-GKY

Definition of Placement under DDU-GKY

• A continuous placement for three months in a job with a regular wage is considered as
placement (same employer not necessary)
Accepted proof for a regular wage employment
• Salary slips from HR department of employer
• Certificate from employer:
• indicating wages paid,
• counter-signed by employee
• Supported with a bank statement that wages have been paid by crossed demand draft
or money transfer
Verification of placements:
• Desk verification at two levels- PIA Q team and SRLM
• Physical verification on sample basis at three levels-PIA Q team, SRLM and CTSA
• Placement tracking by PIAs for 12 months
 Implementation Architecture
NATIONAL UNIT (NU) SRLM/ SSDM
• Policy making • Procurement of PIAs and
sanction of projects
• Technical Support and
Facilitation • Ensure compliance with
Standards
• Monitoring and
Implementation support, • Monitoring and
where needed Implementation Support
• Invest Central Government • Fund release to PIAs
component in projects
• Skill gap assessment
PROJECT IMPLEMENTING AGENCIES
• Match Skill Gap Analysis and
aspiration of rural youth
• Plan, implement skilling courses
and placements as per Guidelines
and SOPs
• Set-up center, Mobilize, Train and
Certify through Third-party
Assessor, where curricula is per
NCVT / SSCs
• Ensure 70% placements and
support graduates for 1 year post
placement
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 Role of State Government
• Establish Skills team at State, District & sub-district level
• Conduct Skill Gap Assessment
• Facilitate PIA in mobilization and identifying target groups in district
• Conduct project monitoring with its Technical Support Agency (TSA) and ensure
PIAs maintain quality of training
• Maintain MIS and report into Central database
• Ensure timely release of instalments to PIAs within timelines prescribed
• Other activities
• Establish Migration Support Centers
• Establish Career Guidance Centres
• Organize Job Melas
• Establish a DDU-GKY Skills alumni program
• Conduct training and capacity building programme for GP functionaries
 PIA procurement procedure
• Eligible entities- organizations registered under:
• Indian Trust Acts or State Society Registration Act or State Co-operative Societies
or Multi-State Co-operative Acts
• Companies Act, 2013
• Government/semi government/autonomous government organizations at the
State and National Level
• Eligible entities to register at http://ddugky.gov.in and obtain Permanent Registration
Number (PRN)
• With PRN, PIAs can apply for projects 24X7 round the year in prescribed application
format supported by documentation.
• 3- stage project appraisal in a time-bound manner- 10 days for Initial Screening, 30
days for Qualitative Appraisal and decision by PAC in 30 days
• Projects shortlisted by PAC sanctioned by States from its approved Action Plan
targets.
 DDU-GKY – Cost components to PIAs

• DDU-GKY follows fixed-cost model- prescribed in Common Norms for Skill

Development schemes notified by MSDE
• Candidate training cost (Rs.28.80 per hour to Rs.40.40 per hour )
• Uniforms to candidates (Rs.1000 –Rs.2000 per candidate)
• Boarding & Lodging (Rs.175 to Rs.300 per candidate per day)
• Food and To & Fro charges in Non residential training(Rs100 per day)
• Post Placement Support (Rs.2000 to Rs.6000 per candidate)
• One Time travel support @Rs.4,500 per candidate
• Assessment and certification charges (Rs.1500 per candidate)
• Mobile Tracking support (Rs.600 per candidate annually)

23 July 2019 17
 DDU-GKY – Cost components to States

• Skill gap assessment @ 1% of the total project cost

• IEC @ 1.5% of project cost
• Alumni Support @ 1.5% of project cost
• Capacity building @ 3% of project cost
• Monitoring and Evaluation @ 3.5% of project cost
• Job mela – Rs.50000 per job fair at GP level and Rs.100000 at Block level
• Migration support center @ Rs.10 lakhs per center per year
• Block support @ Rs.3.5 lakhs per block per year

23 July 2019 18
 Fund release in DDU-GKY
• Action Plan with a defined skilling target prepared by States for a period of 3
years
• Empowered Committee for NRLM in Ministry approves Action Plans for each
State
• Funds are released as Grants-in-Aid to State in installments against Utilization
certificate and Audited financials
• Funding pattern- Central and State share in project funding-
• 90 : 10 (North East & Uttarakhand, Himachal Pradesh)
• 100% in J&K
• 60 : 40 in all other states
• States release project funds to PIAs in 4 installments against specified
milestone achievement on training, placements and fund utilization
 Criteria for evaluation
Training
Number of candidates joined training against target.
Number of candidates completed training.
Number of SC/ST, Women &Minority candidates completed training.
Total number of candidates certified.
Placement
Total Number of candidates placed.
SC/ST, Women & Minority category candidates placed
Number of candidates appointed in Jobs.
Number of candidates placed for more than or equal to 3 months.
Number of candidates tracked for one year
Mobilization
Number of candidates mobilized.
Gram Panchayats (GPs) in which mobilization saturation has been
achieved.
Innovations adopted in implementation of Scheme.
Transparency / accountability in the implementation
 Status of participation (as on 13.9.2017)

Category Number of Districts Filled Entries

Where program
implementing

Deen Dayal Upadhyaya Grameen Kaushalya 563 201

Yojana
F
DDUGKY-Success Stories

“it gives me immense pleasure to support my “I am proud to take on the role of primary
siblings in their quest for life..” bread-winner of the family at 19”
– Kalyan Singh, Banda, UP – Junu Moni Deka, Mangaldai, Assam

Elder son of a poor farmer from UP, he could not continue his studies after Inter. While he started
work as a laborer, he wanted to build a better life for his brothers and sisters
This motivated him to join MoRD’s Placement linked Skill Development program in hospitality
Today, he works at Sankalp Hotel, Nalgonda District, Hyderabad
He was placed as a steward first, but has now grown into the role of Cook, earning a handsome Rs.
14,000/- a month
Kalyan can be contacted at +91-9956931324
Daughter of a poor fruit vendor, who sold seasonal fruits, she had to stop her studies due to financial
constraints
And she did not have either the education or the confidence to change her life
This is when she joined MoRD’s Placement linked Skill Development program in retail sales
Today, she works in Raws Enterprises in Nagaon, Assam
She earns a monthly salary of Rs. 8,500/- and is now the proud bread-winner of her parental home
Junu can be contacted at +91-8822590856
F
DDUGKY-Successful Partnerships

BENGALURU DELHI / NCR HYDERABAD RANCHI

“There are so many

hospitals… it’s the
“DDU-GKY trainees quality of service that
are more makes the difference.
disciplined, they With skilled manpower
inform us where as my strength, I am
they are going and confident of providing
when they will get excellent services”
back to work”
“Partnering with “Easy to induct - Medical Superintendent
DDU-GKY as a - Shop Floor Supervisor DDU-GKY trained
Champion employer, youth into the
we will save about system because
3% on our EBIDTA” they are
aspirational,
- President, HR committed… 6 out
of top 10 performers
are from DDU-GKY”
- Area Manager
THANK YOU

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