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hshs

DIGITAL WALLETS & MOBILE


PAYMENTS INTEGRATION IN
SAP
SUMMER INTERNSHIP 2019

Final Review

Ashank Mehrotra

IFMR Graduate School of Business (Krea University)

Mentor: Nitya Agarwal || Buddy: Divyansh Aggarwal


About Me
ASHANK MEHROTRA
Technophile || Gastronome

Aspire to become a
Born and brought up
successful Technology
in “Nawabon ke
Consultant and a good
Shahar”-Lucknow
human being

• Cooking Interests Achievements • National Finalist at Intaglio-IIM C


• Traveling Oikonomics
• Driving • Campus Ambassador at TRBS-IIM A
• Socializing • KPMG Six Sigma Green Belt
• Adventure Sports

Education Experience
• Mechatronics Engineer • Alaknanda Systems
from UPES, Dehradun • Jindal Steel & Power Ltd
• Presently Pursuing MBA • Bosch Ltd
from IFMR-GSB • Tata Motors

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 2
Agenda

• Digital Wallets & Mobile Payments Overview

• Revenue Model of Digital Wallets & Mobile Payments

• Gauging the Business Opportunity: US Market

• Retail Industry & Its Pain Points

• Business Use Case & Integration of Solution

• Value addition to Different Stakeholders

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 3
Digital Wallets and their Classification

• A virtual wallet that stores payment and other personal details. Bank Issued Wallets
• The purchase can be made via web or mobile app. • Bias customers to use
• Digital wallets generally require an active internet connection to bank wallets.
• Chase Pay & Capital One
work.

Merchant Wallets Alternative Payments Wallets


• Bias the customer to use • Aim to leverage existing
specific merchant wallets. users to gain market share.
• Amazon Pay & Walmart Pay • PayPal & Alipay

Digital
Wallet
Types

Digital Currency Wallets Specialty Wallets


• Facilitates Payments using • Focus on redemption of gift
Digital Currencies. cards, loyalty cards &
• Coinbase & Copay coupons.
• Gyft & KeyRing
Credit Card Wallets
• Bias customer to use a
specific credit card
company’s wallet.
• Amex Express Checkout
& MasterPass

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 4
Mobile Payments and the Technologies enabling them

• When Mobile is used for a purchase of good or service.


• Unstructured Supplementary Service Data (USSD)
• Apple pay, Android pay and Samsung pay. Used by GSM cellular phones allowing a two way
• Highly secure due to Tokenization system. exchange of a sequence of data.
• Can be done offline as well.

• Apple Pay & Android Pay use NFC


technology.
• Samsung Pay uses MST technology in
addition to NFC. • Quick Response Code (QR Code)
Machine readable optical code which stores data using
binary, alphanumeric, kanji, numeric encoding.

• Bluetooth Low Energy (BLE)


BLE enabled smartphones listen for signals from
wireless transmitters (BLE Beacons) which are of the
size of a match box.
• Near Field Communication (NFC):
Enables two electronic devices to establish
communication when brought within 4cm
of each other.
• Host Card Emulation (HCE)
• Magnetic Secure Transmission (MST): Communication channel between contactless payment
Magnetic signals are emitted by the terminal and a remotely hosted secure element that
smartphone which are transmitted to the enables transactions at POS.
payment terminal’s card reader.

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 5
Revenue Model of Digital Wallets & Mobile Payments

Digital Wallets Mobile Payments

2.99% + $0.30 per transaction is charged by


these wallets to the Merchant when funded via
No transaction fees.
Credit Card & they take their share from it.
Collect and Sell the Data for Target
Advertising

Merchant Bank Merchant

Apple Pay charges 0.15% per


transaction share from the
Banks pay interest Interchange Fee paid by the
Pays 1.75% + GST
in to these wallets Merchant
per transaction to
(4%-6%) on the
Paytm
amount held in
Escrow Account

Earns by listing
Merchant offers on its
App and gets a share

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 6
Gauging Business Opportunity: US Market

• Huge potential can be witnessed as mobile payment transactions are • Number of users are fast adopting digital modes of payments in US,
increasing at a rapid pace in the US. specially mobile payments & digital wallets.
• CAGR is expected to be 35.36% from 2017 to 2021. • CAGR is expected to be 11.36% from 2017 to 2021.
• USD 151,688 Mn is the expected transaction size in 2021. • 34.3 Mn users are expected to use these digital modes by 2021.

Mobile Payment & Digital Wallet Transactions in US (In billion Mobile Payment & Digital Wallet Users in US (In
USD) millions)
160 151.688 40
CAGR
34.3
140 35 11.36% 31.9
CAGR
116.427 29
Value (In Billion USD)

120 30

Users (In Millions)


35.36% 25.8
100 25
87.603 22.3

80 20
64.146
60 15
45.184
40 10

20 5

0 0
2017 2018 2019 2020 2021 2017 2018 2019 2020 2021
Year Year

Source: Statista, February 2019


Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 7
Rationale for choosing Retail Industry

Rise in Retail Sales Mobile Wallets are poised to take off


• Dec 2018: $305.5 Bn • Enhanced customer experience
• Jan 2019: $311.8 Bn • Customers get push notifications,
alerts, instant rewards, etc.

Rise of Biometrics & Security Growing impact of Generation Z


• Password need is eliminated. • 70% use mobile banking apps and
• Verification done with finger 68% want instant payments.
print/retina scan.

Consumers want more rewards Omni Channel Payment Processing


• 48% willing to switch their primary • Reduced time to onboard
cards. • Improved sales efficiency
• 66% want to redeem their rewards • Reduced fraud
during their payment at the POS.

Source: https://bigdata-madesimple.com/top-10-trends-in-payments-2018-infographic/, https://nrf.com/insights/economy/retail-sales


Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 8
Major Pain Points in the Retail Industry

Credit Card processing/Transaction Fees


Credit card processing fees varies between
1-3% depending on the card provider,
transaction type and the kind of business. 1
Liabilities
Higher Waiting due to
Time during credit Higher waiting time during checkout
Checkouts card It takes around 30 sec in cash payment, 13
frauds sec to pay via chip (EMV) cards & only 6 sec
via digital wallets. 2
Business
Opportunity Loss
in keeping cash Liabilities due to credit card frauds
US accounted for $9.37bn in card fraud,
making it 38.6% of the total worldwide fraud. 3

Opportunity loss in keeping cash


Retailers may end up losing on opportunity cost
of earning 2.10-2.45% APY on the amount of
cash held with them at stores instead of
depositing it in banks. 4

Penalties/Fines due to PCI DSS non


compliance
Pain Areas in Business Owners are charged the PCI DSS non-
Retail Stores compliance fees by the credit card processors
leading to loss ranging from $10-$99 per month and fines up
of Revenue to $100,000 depending on the payment
processor. 5

Sources:1-https://www.cardrates.com/advice/pay-your-rent-or-mortgage-with-credit-cards/, 2:https://www.wsj.com/articles/chip-card-nightmares-help-is-on-the-way-1470163865,
3-The Nilson Report 2018, 4-Fed Reserve Bank Rates, 5-https://www.valuepenguin.com/credit-card-processing/pci-compliance-fee-explained
Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 9
Advantages of accepting Digital Wallets/Mobile Payments

Client (Merchant) Perspective End User (Consumer) Perspective

 No cash handling/deposit charges by banks  Easy to load money

 Higher revenues  Reward/Loyalty points

 Reduced chances of frauds  Better promotional offers

 Higher security due to tokenization  One more payment method to pay

 Faster as compared to card/cash payments  No hassle of carrying extra cards/cash

 Competitive differentiation for business  Privacy due to tokenization

 Location based services including promotions  Payment at a touch of a button

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 10
Business Use Case
Retail Industry: Target Corporation (Situation & Complication)

• Target Corporation, founded in 1962 is the 8th largest Modes of Payment in US in 2018+*
Who Retailer in the US.
• Revenue generated in 2018 across its 1844 stores was
7
$74433 Mn.
4

• 45% transactions are done via Credit cards.


What
• Approximately $503 Mn annually out of total revenue
was charged by the Credit Card Issuing Bank to Target.

45%
45
27
• During a purchase made by a customer, with his/her
credit card.
When
• Target is charged approximately 1.5% of the transaction
value.

• Credit Card issuing banks of customer charge the 17


Why ‘Interchange Fee’ to Target Corporation.
• Banks charge on cash deposits over a certain limit.
Credit Cards Debit Cards
Digital Wallet Mobile Payments
• Credit Card processing fee can be avoided. Cash
How • Cash Handling Charges can be reduced. +All figures are in %
• Payment settling time can be reduced.

Source: * Statista, Ipsos, ING- Survey conducted between March 26 to April 6, 2018 based on over 1000 Respondents in US
Note: In the above use case, average transaction size has not be calculated due to non availability of data. Average percentage value which is charged by the Issuing Banks is assumed.
Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 11
Business Use Case
Retail Industry: Target Corporation (Calculation)

Actual Revenue vs Total Sales at Target (on a Daily Basis)*


Yearly Data for Target (2018)
116400
Day 8

200
116200 $74433Mn
301
Day 7
509
418 Total Revenue from
576 Day 6 Sales
116000 662
775 Day 5
Sales (In USD)

Day 4 418bn
115800 Day 3
$33495Mn
Day 2
115600 Day 1 Revenue by Credit Card
Transactions

115400

$503
115200 Mn +

115000
45 40 35 30 25 20 15 0
Paid to Credit Card
Percentage of Credit Card Usage at Target Store (Day Wise)
Issuing banks by Target
Amount paid to Credit Card
Actual Revenue Total Sales Issuing Bank per Day per Store

Note: * Calculations are done taking the actual Revenue of Target for 2018, assuming 100 transactions at each store in a day.
+ The Revenue Loss has been calculated based on the data available from sources in which 45% credit card transactions happen at each store.

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 12
Solution & Its Integration
For Physical in Store Transactions

Delego’s Cloud
Delego stores customer
POS Integration via Wallet APIs
information and
to accept Mobile Payments Cloud
returns a token

This customized
application would be
POS for Mobile connected to the Data
payments Delego Payment
Customized Network
Application
(Integrating Digital
Customer at Wallet APIs)
Retail Store Digital Wallet Token
payments

Payments can be made via SAP System


Digital Wallets that would be Customized App
captured by this Customized Integration with
Application SAP System

Note: The above information is procured as per conversation with Delego Payments
Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 13
Dollar Savings by accepting Digital Wallets

Target Corporation can save


Annual Savings by Target Corporation
• $ 45.10 Mn yearly Interchange Fee in Year 2020
400
• $ 344.39 Mn yearly in Year 2025 by accepting digital
wallets/mobile payments 344.39
350

Amount Saved (In Million USD)


300

250

200

150

100

45.1
50

0
0
2018 2020F 2025F
Year
All figures in USD Million
Annual Savings

Source: https://www.statista.com/statistics/299541/revenue-of-target-worldwide/
Note: In above calculations, Credit Card Transactions are assumed to be reducing in the same proportion as Digital Wallet transactions are increasing.
Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 14
C4/HANA Products & S4/HANA integration capabilities

SAP SAP Hybris is now SAP Customer SAP S4/HANA is a business suite
Experience and is represented as which runs on the database SAP
Marketing
a product suite called SAP C/4 HANA
Cloud
HANA

SAP
Sales
SAP
Cloud Cloud For
Commerce Customer
Cloud (Hybris) Payments

SAP
Commerce
Cloud (Hybris)
SAP Digital Payments Add On

SAP
Service Digital Wallets and Mobile Payment Methods
Cloud

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 15
End to End Integration of Solution
For E-commerce websites

SAP Consumer Payment Service Can Integrate the


Applications Key User Administrator Providers (PSP) following payments

SAP Fiori
UI Data is transferred to the PSP
from SAP

Cloud For PSP Adapter 1


Customer Core
Payments
Almost all Digital Wallets
Useful in a B2B Business and Mobile Payments
Scenario
Routing
PSP Adapter 2

All Major Credit Cards

SAP
PSP Adapter 3 Almost all modes of
Commerce
Cloud (Hybris) payment are accepted via
Adyen
Useful in a B2C Business
Scenario SAP Digital Payments Add On
Token for each transaction is
transferred from PSP to SAP
Note: Contract with a PSP is required
Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 16
Value Proposition to Stakeholders
Industry: Retail (C&IP)

Business Value addition to Deloitte Benefits to Client Benefits to End User

• My research on Digital Wallets and Mobile • Ability to accept Digital Wallets will not lead • No long or complicated checkout processes.
Payments integration can be used as-is to to revenue loss.
build a POC/POV and demo it to client. • Customer finds his/her convenient mode of
• Lower fees (40% cost reduction as payment.
• Business Use Case can be potentially used compared to other similar products as SAP
to build the solution and can be Hybris). • As millennials want everything on the go
implemented by the client. and with the increasing internet and mobile
• Development time reduction by almost 40%. penetration, hassle free payment is possible
• Unexplored & Niche areas in the Digital at a click.
Payments area has been researched and • Better customer loyalty.
information presented. • Customized offers/coupons for consumers
• Higher security due to Tokenization. directly in their digital wallets.
• Complete implementation and managing of
the project can be done by Deloitte. • No Cash handling/transaction fee by bank.

• Best in class experience can be provided to


the end users by the clients using Digital
Wallets & SAP Hybris.

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 17
Value Addition to Me
Gained insights about next
generation technologies

Worked and Delivered in Improvised Presentation


Stringent deadlines and Consulting skills

SUMMER
INTERN AT
DELOITTE
CONSULTING

Gained understanding of
Functional Aspects of SAP Enhancement in my Critical
tools like Hybris, SAP Thinking Ability
Digital Payments Add on

Effectively Networked with


Technology Veterans

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 18
Acknowledgement & Vote of Thanks
I express my sincere gratitude towards

PMO Team, SPOC, Mentor, Buddy Guides

• Chetan Maduri (US-Hyderabad) • Nitya Agarwal (US-Delhi) • Gorky Chugh (US-Delhi) • Samrat Kapoor (US-Delhi)

• Amish Thakkar (US-Mumbai) • Divyansh Agarwal (US-Delhi) • Hasan Rafiq (US-Delhi) • Divya Bhatia(US-Delhi)

• Ashish Srivastava (US-Mumbai) • Geoff Gilbert (US-Boston)

• Shreshtha Kumar (US-Delhi) • Vidya Sagar Reddy (US-Hyderabad)

Other Guides Fellow Interns

• Kishore Marodia (US-Hyderabad) • Nishi Saxena (US-Bengaluru) • Vinay Tawani • Sandip Paul

• Prachi Pant
• Kishore Bhojanapalli (US-Hyderabad) • Komal Chandak (US-Delhi) • Ritiz Pandey

• Anik Chakraborty
• Naveen Kanwar (US-Delhi) • Pratul Sharma

• Guneet Arora (US-Philadelphia) • Sreeparna Kanungo

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 19
Appendix
• Global Payment Scenario
• Modes of Payment Across Globe
• Digital Wallets further Classification & Gartner’s Hype Cycle
• US Retail Industry Facts
• Credit Card Transaction Flow process
• Business Use Case Calculation
• Traditional Methods of Payments
• Qualifiers for Solution
• SAP Hybris in Gartner Magic Quadrant & Forrester’s Wave
• SAP Hybris & its Pillars
• SAP Hybris Interface, Front & Back View
• Value Creation by adopting Digital Wallets
• Solution by third party Payment Service Provider

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 20
Global Payment Scenario
Digital Payments are fast picking up in today’s world
Total Global Non Cash
Total Global Non Cash
Transactions by 2021
Transaction in 2016
Number of Worldwide Non Cash Transactions (billions) by Region 2012-2016 (Forecasted)

482.5
500
CAGR 877.24bn
40.1
450
9.82%
38.9 52.2
Non-Cash Transactions (billions)

400 482.5bn
37.0 44.6
350 70.6
35.2 38.3
56.4
32.0 34.5
300 38.7 50.0 41.8bn
31.1 29.2 45.3
250 23.9 41.3
37.3
33.5
108.5
200 100.8
93.5
87.9
83.5
150 29.7bn

100
143.7 152.5 161.1
127.7 136.6
50

Mobile Payment and


0 Global Electronic
2012 2013 2014 2015 2016
Digital Wallets
Transaction in 2016
Transaction in 2016
Year
North America Europe Mature Asia Pacific Emerging Asia CEMEA Latin America

Source: World Payments Report, 2018; Capgemini Financial Services Analysis, 2018; Countries’ Central Bank Annual Reports, 2017
Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 21
Modes of Payment across the Globe

6
5
4 Mobile Payments

3
The latest technology in the area of
payments by the use of mobile phones.

Digital Wallets

2
Payment details are stored in virtual wallets
know as digital wallets.

1
Bank Transfers
Two major types, Wire Transfer and ACH
payments.

Plastic Currency
Includes credit cards, debit cards, prepaid
cards used for payments.

Cheque Payments
Have been the most preferred mode
before the advent of plastic currency.

Cash Payments
The traditional mode of payments since
time immemorial.

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 22
Digital Wallets: Further Classification & Hype Cycle

Gartner Hype Cycle for Digital Wallets in 2017


• Issued by banks to be used at any
Open Loop outlet

Wallets • Money goes to bank account


• Interest earned, shared between
PSP and bank

• Issued by businesses to be used at


Semi Closed other outlets

Loop Wallets • Money goes to escrow account


• Either no interest or 4-8% interest
earned based on average balance

• Issued by businesses to be used for


Closed Loop them specifically

Wallets • Money goes to company’s account


• Companies either earn interest or
money is taken as liability

Source:https://www.fonepaisa.com/blog/go-cashless-and-cardless/the-different-types-of-wallets, https://www.gartner.com/en/documents/3774663
Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 23
US Retail Industry facts

Digital Wallets and Mobile

94%
Mobile Wallet Users are
likely to save
personalized offers and
coupons
59% US Shoppers use Visa as
their preferred Credit Card
choice.
Payments Acceptance over Time

2018:
31%

35% 49%
Millennials and Affluent US Small Business Owners
Consumers regularly use say customer demand is
their mobile phones to the reason for adding new 2020:
pay online in 2017. payment options. 35%

2025:

44% 56%
US Shoppers want Mobile payments market
special offers, discounts, share expected in 2021 60%
coupons in their Digital surpassing 41% in 2016.
Wallets.

Source: https://home.bluesnap.com/snap-center/blog/payment-method-statistics/, https://blog.accessdevelopment.com/ultimate-collection-coupon-statistics


Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 24
Credit Card Transaction Flow Process

Customer purchases at the


Merchant via Credit Card

Merchant sends card info &


requests payment
authorization from the
Credit Card Holder cardholder’s bank
Merchant

Finally the Issuing Bank It receives the payment


accepts or declines the authorization request
transaction request and Issuing
Authorization request is sent
routes the info via same Acquirer to issuing bank through
channel Bank
appropriate channels
Bank
The issuing bank transfers the
funds to the acquirer less an
‘Interchange Fee’, part of
Merchant Discount Rate
Credit Card Acquiring
Network Processor It is a third party entity
responsible for providing
They operate the networks & service or device to accept
govern the ‘Interchange Fee’ card payments

It forwards the payment It then sends the credit card


authorization request to the payment details to the Credit
issuing bank Card Network

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 25
Traditional Methods of Payment Integration in SAP

• Electronic method of money transfer


Credit Cards • Low costs involved
• Fast payment processing is done

• Manual method of money transfer


Cheques • High costs involved
• Most time consuming

Traditional
Methods of
Payments
• Automated method of money transfer
Automated
Clearing • Costlier than cheque payments
House (ACH) • Payments are reflected in a day

• Electronic method of money transfer


Wire Transfer • Costliest
• Least time consuming

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 26
Qualifiers for Solution

Qualifications required for integration Options Available in the Market Best pick among solutions available

• Multiple Payment mode acceptance


including Digital Wallet & Mobile
Payments
 Centralized processing of all
• Flexibility payment channels

 Removes payment complexities


• Short time to market

 Provides multiple payment options


• Stable and efficient technology

 Easy integration and scalability


• Easy integration with ERP

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 27
SAP Hybris in Forrester & Gartner Quadrants

Forrester Wave B2C Commerce Suites 2017 Gartner Magic Quadrant for Digital Commerce 2017

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 28
SAP Hybris and its Pillars

Open Source
SAP Hybris is a Java based Back Office Tools
application built on top of Powerful back office tools
Spring Framework. The help in increasing the
Spring Framework’s core content or decreasing the
features can be used by any content as it is a Product
Java based application. Content Management
Software.
SAP Hybris
• An omnichannel ecommerce
solution facilitating
customer engagement
• Has the ability to integrate
mobile payments and digital
wallet payments
• Integrated pre-configured
market solution for
wholesale distribution
• Integrated environment
with S/4 HANA and SAP ERP
suites Integration with SAP and
Powerful B2C and B2B
accelerators
Easy exchange of data is
Mobile Friendly possible between SAP and
Hybris possesses mobile Hybris & it possesses B2B
compatibility feature which and B2C accelerators to
makes it versatile and give better customer
mobile friendly. experience.

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 29
Hybris Interface
Simplified Front Office

Contact Text /
In Store Web QR Code Search E-Mail Printing Social Media Mobile Devices Desktop IoT
Center Notifications

Experience Management

Commerce Marketing Service Sales Billing

Data Management
Customer | Product

Platform, Infrastructure, Integration

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 30
SAP Hybris Front End, Back End & USPs

Removes
payment
complexities

Provides
Provides a
customers with
secure payment
multiple
gateway
payment
options

Immediate
Centralized authentication
Processing of of payments
all Payment using payment
Channels validation
methods

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 31
Value Creation by adopting Digital Wallets

1
Behavioral targeting
Targeting the right customer based on the past purchases would increase the sales and higher
chances of conversion would be achieved.

2
Specialized Loyalty Cards & Point
Special digital membership cards can be designed for customers & the store can credit loyalty
points directly in the digital wallet.

3
Generation of Customized reports
Need based specific reports can be generated which may include sales reports of a geographic
area, specific product demands & sales, etc.

4
Geofencing
Customers can be provided with a push notification of special offers when they are in the
vicinity of the store.

Predictive Analytics

5
Consumer spending can be tracked when he/she pays via digital wallet. Based on the
purchases the sales can be forecasted and revenues can be estimated.

Copyright © 2019 Deloitte Development LLC. All rights reserved. SUMMER INTERNSHIP 2019-DIGITAL IN SALES 32
Solution by Third Party Payment Service Providers (Delego): A Snapshot

THIRD PARTY
PAYMENT SERVICE
PROVIDER

Source: https://www.ivey.uwo.ca/cmsmedia/3784249/delego-profile.pdf
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About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL
and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see
www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP
and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2017 Deloitte Development LLC. All rights reserved.


36 USC 220506

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