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Final Review
Ashank Mehrotra
Aspire to become a
Born and brought up
successful Technology
in “Nawabon ke
Consultant and a good
Shahar”-Lucknow
human being
Education Experience
• Mechatronics Engineer • Alaknanda Systems
from UPES, Dehradun • Jindal Steel & Power Ltd
• Presently Pursuing MBA • Bosch Ltd
from IFMR-GSB • Tata Motors
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Agenda
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Digital Wallets and their Classification
• A virtual wallet that stores payment and other personal details. Bank Issued Wallets
• The purchase can be made via web or mobile app. • Bias customers to use
• Digital wallets generally require an active internet connection to bank wallets.
• Chase Pay & Capital One
work.
Digital
Wallet
Types
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Mobile Payments and the Technologies enabling them
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Revenue Model of Digital Wallets & Mobile Payments
Earns by listing
Merchant offers on its
App and gets a share
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Gauging Business Opportunity: US Market
• Huge potential can be witnessed as mobile payment transactions are • Number of users are fast adopting digital modes of payments in US,
increasing at a rapid pace in the US. specially mobile payments & digital wallets.
• CAGR is expected to be 35.36% from 2017 to 2021. • CAGR is expected to be 11.36% from 2017 to 2021.
• USD 151,688 Mn is the expected transaction size in 2021. • 34.3 Mn users are expected to use these digital modes by 2021.
Mobile Payment & Digital Wallet Transactions in US (In billion Mobile Payment & Digital Wallet Users in US (In
USD) millions)
160 151.688 40
CAGR
34.3
140 35 11.36% 31.9
CAGR
116.427 29
Value (In Billion USD)
120 30
80 20
64.146
60 15
45.184
40 10
20 5
0 0
2017 2018 2019 2020 2021 2017 2018 2019 2020 2021
Year Year
Sources:1-https://www.cardrates.com/advice/pay-your-rent-or-mortgage-with-credit-cards/, 2:https://www.wsj.com/articles/chip-card-nightmares-help-is-on-the-way-1470163865,
3-The Nilson Report 2018, 4-Fed Reserve Bank Rates, 5-https://www.valuepenguin.com/credit-card-processing/pci-compliance-fee-explained
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Advantages of accepting Digital Wallets/Mobile Payments
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Business Use Case
Retail Industry: Target Corporation (Situation & Complication)
• Target Corporation, founded in 1962 is the 8th largest Modes of Payment in US in 2018+*
Who Retailer in the US.
• Revenue generated in 2018 across its 1844 stores was
7
$74433 Mn.
4
45%
45
27
• During a purchase made by a customer, with his/her
credit card.
When
• Target is charged approximately 1.5% of the transaction
value.
Source: * Statista, Ipsos, ING- Survey conducted between March 26 to April 6, 2018 based on over 1000 Respondents in US
Note: In the above use case, average transaction size has not be calculated due to non availability of data. Average percentage value which is charged by the Issuing Banks is assumed.
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Business Use Case
Retail Industry: Target Corporation (Calculation)
200
116200 $74433Mn
301
Day 7
509
418 Total Revenue from
576 Day 6 Sales
116000 662
775 Day 5
Sales (In USD)
Day 4 418bn
115800 Day 3
$33495Mn
Day 2
115600 Day 1 Revenue by Credit Card
Transactions
115400
$503
115200 Mn +
115000
45 40 35 30 25 20 15 0
Paid to Credit Card
Percentage of Credit Card Usage at Target Store (Day Wise)
Issuing banks by Target
Amount paid to Credit Card
Actual Revenue Total Sales Issuing Bank per Day per Store
Note: * Calculations are done taking the actual Revenue of Target for 2018, assuming 100 transactions at each store in a day.
+ The Revenue Loss has been calculated based on the data available from sources in which 45% credit card transactions happen at each store.
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Solution & Its Integration
For Physical in Store Transactions
Delego’s Cloud
Delego stores customer
POS Integration via Wallet APIs
information and
to accept Mobile Payments Cloud
returns a token
This customized
application would be
POS for Mobile connected to the Data
payments Delego Payment
Customized Network
Application
(Integrating Digital
Customer at Wallet APIs)
Retail Store Digital Wallet Token
payments
Note: The above information is procured as per conversation with Delego Payments
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Dollar Savings by accepting Digital Wallets
250
200
150
100
45.1
50
0
0
2018 2020F 2025F
Year
All figures in USD Million
Annual Savings
Source: https://www.statista.com/statistics/299541/revenue-of-target-worldwide/
Note: In above calculations, Credit Card Transactions are assumed to be reducing in the same proportion as Digital Wallet transactions are increasing.
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C4/HANA Products & S4/HANA integration capabilities
SAP SAP Hybris is now SAP Customer SAP S4/HANA is a business suite
Experience and is represented as which runs on the database SAP
Marketing
a product suite called SAP C/4 HANA
Cloud
HANA
SAP
Sales
SAP
Cloud Cloud For
Commerce Customer
Cloud (Hybris) Payments
SAP
Commerce
Cloud (Hybris)
SAP Digital Payments Add On
SAP
Service Digital Wallets and Mobile Payment Methods
Cloud
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End to End Integration of Solution
For E-commerce websites
SAP Fiori
UI Data is transferred to the PSP
from SAP
SAP
PSP Adapter 3 Almost all modes of
Commerce
Cloud (Hybris) payment are accepted via
Adyen
Useful in a B2C Business
Scenario SAP Digital Payments Add On
Token for each transaction is
transferred from PSP to SAP
Note: Contract with a PSP is required
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Value Proposition to Stakeholders
Industry: Retail (C&IP)
• My research on Digital Wallets and Mobile • Ability to accept Digital Wallets will not lead • No long or complicated checkout processes.
Payments integration can be used as-is to to revenue loss.
build a POC/POV and demo it to client. • Customer finds his/her convenient mode of
• Lower fees (40% cost reduction as payment.
• Business Use Case can be potentially used compared to other similar products as SAP
to build the solution and can be Hybris). • As millennials want everything on the go
implemented by the client. and with the increasing internet and mobile
• Development time reduction by almost 40%. penetration, hassle free payment is possible
• Unexplored & Niche areas in the Digital at a click.
Payments area has been researched and • Better customer loyalty.
information presented. • Customized offers/coupons for consumers
• Higher security due to Tokenization. directly in their digital wallets.
• Complete implementation and managing of
the project can be done by Deloitte. • No Cash handling/transaction fee by bank.
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Value Addition to Me
Gained insights about next
generation technologies
SUMMER
INTERN AT
DELOITTE
CONSULTING
Gained understanding of
Functional Aspects of SAP Enhancement in my Critical
tools like Hybris, SAP Thinking Ability
Digital Payments Add on
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Acknowledgement & Vote of Thanks
I express my sincere gratitude towards
• Chetan Maduri (US-Hyderabad) • Nitya Agarwal (US-Delhi) • Gorky Chugh (US-Delhi) • Samrat Kapoor (US-Delhi)
• Amish Thakkar (US-Mumbai) • Divyansh Agarwal (US-Delhi) • Hasan Rafiq (US-Delhi) • Divya Bhatia(US-Delhi)
• Kishore Marodia (US-Hyderabad) • Nishi Saxena (US-Bengaluru) • Vinay Tawani • Sandip Paul
• Prachi Pant
• Kishore Bhojanapalli (US-Hyderabad) • Komal Chandak (US-Delhi) • Ritiz Pandey
• Anik Chakraborty
• Naveen Kanwar (US-Delhi) • Pratul Sharma
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Appendix
• Global Payment Scenario
• Modes of Payment Across Globe
• Digital Wallets further Classification & Gartner’s Hype Cycle
• US Retail Industry Facts
• Credit Card Transaction Flow process
• Business Use Case Calculation
• Traditional Methods of Payments
• Qualifiers for Solution
• SAP Hybris in Gartner Magic Quadrant & Forrester’s Wave
• SAP Hybris & its Pillars
• SAP Hybris Interface, Front & Back View
• Value Creation by adopting Digital Wallets
• Solution by third party Payment Service Provider
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Global Payment Scenario
Digital Payments are fast picking up in today’s world
Total Global Non Cash
Total Global Non Cash
Transactions by 2021
Transaction in 2016
Number of Worldwide Non Cash Transactions (billions) by Region 2012-2016 (Forecasted)
482.5
500
CAGR 877.24bn
40.1
450
9.82%
38.9 52.2
Non-Cash Transactions (billions)
400 482.5bn
37.0 44.6
350 70.6
35.2 38.3
56.4
32.0 34.5
300 38.7 50.0 41.8bn
31.1 29.2 45.3
250 23.9 41.3
37.3
33.5
108.5
200 100.8
93.5
87.9
83.5
150 29.7bn
100
143.7 152.5 161.1
127.7 136.6
50
Source: World Payments Report, 2018; Capgemini Financial Services Analysis, 2018; Countries’ Central Bank Annual Reports, 2017
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Modes of Payment across the Globe
6
5
4 Mobile Payments
3
The latest technology in the area of
payments by the use of mobile phones.
Digital Wallets
2
Payment details are stored in virtual wallets
know as digital wallets.
1
Bank Transfers
Two major types, Wire Transfer and ACH
payments.
Plastic Currency
Includes credit cards, debit cards, prepaid
cards used for payments.
Cheque Payments
Have been the most preferred mode
before the advent of plastic currency.
Cash Payments
The traditional mode of payments since
time immemorial.
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Digital Wallets: Further Classification & Hype Cycle
Source:https://www.fonepaisa.com/blog/go-cashless-and-cardless/the-different-types-of-wallets, https://www.gartner.com/en/documents/3774663
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US Retail Industry facts
94%
Mobile Wallet Users are
likely to save
personalized offers and
coupons
59% US Shoppers use Visa as
their preferred Credit Card
choice.
Payments Acceptance over Time
2018:
31%
35% 49%
Millennials and Affluent US Small Business Owners
Consumers regularly use say customer demand is
their mobile phones to the reason for adding new 2020:
pay online in 2017. payment options. 35%
2025:
44% 56%
US Shoppers want Mobile payments market
special offers, discounts, share expected in 2021 60%
coupons in their Digital surpassing 41% in 2016.
Wallets.
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Traditional Methods of Payment Integration in SAP
Traditional
Methods of
Payments
• Automated method of money transfer
Automated
Clearing • Costlier than cheque payments
House (ACH) • Payments are reflected in a day
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Qualifiers for Solution
Qualifications required for integration Options Available in the Market Best pick among solutions available
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SAP Hybris in Forrester & Gartner Quadrants
Forrester Wave B2C Commerce Suites 2017 Gartner Magic Quadrant for Digital Commerce 2017
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SAP Hybris and its Pillars
Open Source
SAP Hybris is a Java based Back Office Tools
application built on top of Powerful back office tools
Spring Framework. The help in increasing the
Spring Framework’s core content or decreasing the
features can be used by any content as it is a Product
Java based application. Content Management
Software.
SAP Hybris
• An omnichannel ecommerce
solution facilitating
customer engagement
• Has the ability to integrate
mobile payments and digital
wallet payments
• Integrated pre-configured
market solution for
wholesale distribution
• Integrated environment
with S/4 HANA and SAP ERP
suites Integration with SAP and
Powerful B2C and B2B
accelerators
Easy exchange of data is
Mobile Friendly possible between SAP and
Hybris possesses mobile Hybris & it possesses B2B
compatibility feature which and B2C accelerators to
makes it versatile and give better customer
mobile friendly. experience.
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Hybris Interface
Simplified Front Office
Contact Text /
In Store Web QR Code Search E-Mail Printing Social Media Mobile Devices Desktop IoT
Center Notifications
Experience Management
Data Management
Customer | Product
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SAP Hybris Front End, Back End & USPs
Removes
payment
complexities
Provides
Provides a
customers with
secure payment
multiple
gateway
payment
options
Immediate
Centralized authentication
Processing of of payments
all Payment using payment
Channels validation
methods
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Value Creation by adopting Digital Wallets
1
Behavioral targeting
Targeting the right customer based on the past purchases would increase the sales and higher
chances of conversion would be achieved.
2
Specialized Loyalty Cards & Point
Special digital membership cards can be designed for customers & the store can credit loyalty
points directly in the digital wallet.
3
Generation of Customized reports
Need based specific reports can be generated which may include sales reports of a geographic
area, specific product demands & sales, etc.
4
Geofencing
Customers can be provided with a push notification of special offers when they are in the
vicinity of the store.
Predictive Analytics
5
Consumer spending can be tracked when he/she pays via digital wallet. Based on the
purchases the sales can be forecasted and revenues can be estimated.
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Solution by Third Party Payment Service Providers (Delego): A Snapshot
THIRD PARTY
PAYMENT SERVICE
PROVIDER
Source: https://www.ivey.uwo.ca/cmsmedia/3784249/delego-profile.pdf
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