“Digital Marketing:

Effectiveness of
Facebook
Advertisements to
Grade 11 Senior High
School Students of STI
College Munoz-EDSA”
Introduction
• Business Dictionary
• paid, non-personal, public
communication
• circulation of new forms of
media
• Watkins, 2013
• Advertisements on customer’s
life
• Advertisements’ role for the
producers and the sellers of the
products
• Advertising helps in educating
people
• new marketing methods
• Forbes, July 2018
Background of the Study
• The buying behavior of
consumers
• Understanding the needs of the
consumer
• Traditional marketing
• Traditional and digital marketing
• Digital marketer defines digital
marketing
• Rule No. 1; the right offer at the
right time and in the right place.
• Digital marketing can level the
playing field against bigger and
better-funded competitors
• Perfect marketing tool
Theoretical Framework
• The Engel Kollat Blackwell Model
of Consumer
• Information Input Stage
• Information Processing Stage
• Decision Process Stage
• Variables Influencing the
Decision Process
• The Theory of Technological
Mediation
• Social Information Processing
Theory Definition
Statement of the Problem
• Is Facebook Paid Advertisement a
factor why people consume certain
products?
• What are the factors affecting the
effectiveness of Facebook Paid
Advertisements to Grade 11
students of STI College Munoz-
EDSA?
• Is Facebook paid Advertisements an
effective digital marketing strategy to
Grade 11 students of STI College
Munoz-EDSA?
 Hypothesis

• Olawale, J.
• Good marketing plan
• May help business
owners
• Importance of Advertising
• Designed to guide
Scope and Limitations
of the Study
• Effectiveness of Facebook
Paid advertisements
• Customers’ opinion
• Facebook Application only
• To be conducted at STI
College Munoz-EDSA
• Grade 11 Senior High School
Students
Significance of the Study

• The Company
• Current and Future Business
Owners
• Endorsers
 CHAPTER II
REVIEWS OF
RELATED
LITERATURE AND
STUDIES
 Foreign Literature

• (Tavor, 2011)
• (Prof. & Haldar, 2015)
• (Alhaddad, A. 2015)
• (Dash, M. & Belgaonkar, P.
2012)
 Foreign Study

• (Watson et al. 2002; Sheth &

Sharma 2005)
• Chaffey (2011)
 Local Literature

• An article from The Philippine

Star
• A research study conducted by
Jean Louisse Villanueva
Concha and Jossa Kristine Cruz
Soler from University of the
Philippines Diliman on April
2012 entitled “The Rise of
Online Advertising and its
Impact on the Future of the
Philippine Newspaper”
Local Study
 CHAPTER III

RESEARCH
METHODOLOGY
Research Method

• Descriptive of
investigation
• Descriptive
research
 Description of the
Respondents

The respondents will

be Grade 11 students
of STI College
Munoz-EDSA.
Population, Sample Size,
and Sampling Technique
The researchers will conduct a
survey to 30 random Grade 11
students as a sample size from
the total population.
• Simple Random
Sampling
Research Instrument

• Survey
• Questionnaire
• Likert Scale
• Method of collecting data
Data-Gathering Procedure

• Survey method
• Gather information
• No time limit
Statistical Treatment
of Data