ENVIRONMENTAL CONTROLLING

-focused on how business firms can

apply specific strategies to cope with
changes in the environment

- the business firm has another option

however it may make some moves to
control the environment
CATEGORIES TO
CONTROL THE
ENVIRONMENT
 Mergers
-refers to an agreement in
which two companies join
together to form one company

Joint Ventures
-business arrangement in
which two or more
Creating Favorable Linkages organization agree to pull their
resources for the purpose of
accomplishing a specific task
Joint Ventures
-business arrangement in
which two or more
organization agree to pull their
resources for the purpose of
accomplishing a specific task
Interlocking Directorates
-membership on the boards of
directorates of two or more firms by
the same individual
-normally legal except where the
firms are mutual competitors, but is
usually considered undesirable
because
Executive Recruitment
-industry engage in identifying,
assessing and recruiting of corporate
officers, executives and other senior
level management positions
- companies hire executives who have
prior experience in the industry
 Institutional Advertising
-known as "corporate advertising" is a
type of advertising designed to build
goodwill for a company among
stockholders, employees, distributors,
the public, and the government

Advertisement of Our Lady of Fatima

University congratulating its graduates
 Institutional Advertising
-refers to the pattern of resource
exchanges between the organization
and other organizations in the
environment
- the manager can make important
decisions on the pattern of exchanges

His options fall any of the ff.

His options fall any of the ff.
i. Frequency of Exchanges .
For instance, a university may decide to set relationships with
many book distributors or to rely on one distributor
Once the relationship is established,the university may choose to
buy books more often or occasionally
ii. Quantity Involved in the Exchanges.
A decision may also be adapted on the quantity of books that will
be purchased
All of the above will be done in the interest of better
performance in the organization.