Digital Marketing, Social

Media, and
E-Commerce
Fundamentals
 index

 SEARCH ENGINE OPTIMIZATION

 Keyword Research:
 Title tags
 URL Structure
 Broken Links
 Mobile Friendly website
 url stucture
 URL Structure

 Launching an informative website is not sufficient or getting an edge over

others

 . But a very well optimized website would surely dominate and grab the
attention of a user.

Including relevant keywords in the URL of your website, the web page is a
good practice. Google uses this link to display your website in the search
results.
• Normally it’s the primary keyword related to the webpage which is used in
the URL naming.
 Broken Links

 Broken links are simply the links that no longer work.When you see a 404-
page error on your screen, that’s when you have clicked on a broken link.
SEO, when done right, cleans the entire broken links of your website, to
deliver a better user experience.
 decisions and boost sales and revenue. It’s not only free but also provides
easy to understand reports.
 By using Google analytics efficiently, we can learn about the location of
visitors, most popular Basically, Google analytics is a free tracking tool which
gives you detailed information about your content, traffic source, shopping
behavior of consumers, and much more.
• In simple terms, search engine optimization is the optimization
of the design, content
• and links of a website, so as to affect the visibility of the website
in the search results of a user and display it as a top result.

• Now, what are the basic objectives of performing SEO?

Clearly, it should be aimed at increasing traffic
• , displaying our website as a top result, and maintaining
the user’s attention and interest
• , hence generating revenue and brand awareness.
• Most of us use Google as our search engine. But how many times have we
actually viewed the search results displayed on the second page of Google?
This is the reason SEO is an important aspect
, to make our website show up in the top results and hence gain customer’s attention.

The Keywords selection should be solely based on relevancy to your

products/services, keyword popularity, and keyword completion.
• It’s advisable not to target too competitive keywords in the initial phase as it
takes more time to rank competitive keywords
], instead you can target long tail keywords which are easy to achieve and are
more lead generation oriented.
• Now, what are the basic objectives of performing SEO?
• Clearly, it should be aimed at increasing traffic,
• displaying our website as a top result, and maintaining the user’s
• attention and interest
• , hence generating revenue and brand awareness.

• website like keyword research, meta tags,

• URLE structure, Headings, Mobile friendliness, broken
links, Google analytics, etc. Off-Page Optimization
includes link building activity on relevant websites like
local listing, directories, social media, classifieds,
forums and guest postings, etc.
• On-Page Optimization
Digital Marketing, Social Media, and

E-Commerce Fundamentals
 index
Digital Marketing, Social Media, and
E-Commerce Fundamentals
 Search engine optimaizatuion seo
• In simple terms, search engine optimization is the optimization of the design,
content, and links of a website, so as to affect the visibility of the website in the
search results of a user and display it as a top result.
• Most of us use Google as our search engine. But how many times have we actually
viewed the search results displayed on the second page of Google? This is the
reason SEO is an important aspect, to make our website show up in the top results
and hence
• gain customer’s attention.
• Now, what are the basic objectives of performing SEO? Clearly, it should be aimed
at increasing traffic, displaying our website as a top result, and maintaining the
user’s attention and interest, hence generating revenue and brand awareness.