Project Presentation

By

NABLI Ahmed
LACHNEB Moez
 Moez LACHNEB Ahmed NABLI
Biomedical Engineer Occupational Therapist

- Master
Formation : en Génie Biomédical à l’Institut Supérieur
Formation : des
- Technologies
Master in BiomedicalMédicales deatTunis- (année
Engineering 2012)degree in Occupational
Bachelor's
the Higher enInstitute of Medical Therapy at the Institut Supérieur
- Master Optimisation et Modernisation de
Technologies of Tunis (year 2012) - of Health Techniques of Tunis (year
l’Entreprise UVT (en cours)
- Master in Business Optimization and 2010)
Modernization
Presentation

Next Gen Corp founded in 2013, specialized in the development of

innovative solutions in the field of education and health.
The company develops and sells a range of edutainment and
therapeutic products for children under the two brands Spectrum
and MagicBook.
Genesis

Since 2011 the use of IT in therapy and education is

starting to urge. Following participation in several
seminars, we identified a need from parents and
specialists for educational and therapeutic solution that
takes advantage of the evolution of the new technology.
Our products

Development and marketing of education and

therapeutic mobile applications
Our products

Development & Sale of Educational / Therapeutic

Tablets
Other Products
Our products

Printed stories and coloring books that offers an

augmented and virtual reality experience provided by
our app.
Our Market
Local:

- 4581 primary schools and + 64,000 teachers (2017-18)

- 10,000 Autistic children in Tunisia in 2013

MENA Region:

- 54 million kid that are in registred in the preschool and primary school
cycle (K-6)
- An estimate of 1/150 children is born autistic in the region,

Target MArket Number of registred kids (K-6)

Tunisia 1 114 883
Morocco 4 039 392
Qatar 130 464
Jordan 979 792
Oman 350 544
Total 6 615 075
Competitor benchmarking

Next Gen Nickelod

Competitive axes Corp
Accent Nabi Vtech
eon

Tablet X X X X X

Educational content X X

Therapeutic content X

Store X X

Quality certification (label) X

(ALECSO)
Adaptation to the cultural
specificities of the MENA X
region
Partner

Strategic Content

And more
than 5
internation
al editors

Hardware Distribution
30 Point of sell

4 private school
1 omani distributor

4 NGOs
Development plan
Development plan
Product - Focus on the development of the ALECSO
tablet with its content
- Enrich the content of Apps and MagicBooks

Marketing - Focus on the visibilty of the Next Gen brand in

the MENA region.
- Creating specific marketing compains to help
our Points Of sells inscrese their revenue

Team - Enrich the Sales & Marketing team

- Establishing an artistic direction and teamp
- Customer Support Unit

Major Tasks • 2019 : deployment in Tunisia & Oman

• 2020 : deployment in Morroco & Jordani
• 2021 : deployment in Qatar
Marketing Plan
Presales Sell strategy

MENA region (ALECSO tablet) The sales / acquisition strategy

Website dedicated to the tablet. International distribution partners: exclusive

SEO & adwords campaigns partnership in each target country for the
FB ads distribution of Next Gen Corp. products
Active participation in specialized events Local distribution partners: strengthening and
Videos training the sales force of local distribution
Local partners.
• FB ads : local compaign.
• Participation in the major local and
Customer traction will be organized around
international fairs.
the following axes:

• Continuous creation of new content

• Customer Support

• Satisfaction monitoring
Forecast
In TND Year 1 Year 2 Year 3 Year 4 Year 5
Turnover Tablet ALECSO 291 693 1 105 1 387 1 613
Number of tablets sold 833 1850 2756 3235 3516
Turnover : Apps 135 305 462 579 695
Number of apps sold 13500 28500 40350 47235 53039
Turnover Magic Books 126 285 431 540 649
Number Magic Books 15750 33250 47075 55108 61880
Turnover 552 1 283 1 998 2 506 2 957

1,800
1,600
1,400
1,200
1,000
800
600
400
200
-

Tablet Apps Magicbooks

TEAM

Moez LACHNEB Mohamed HAMMAMI

CEO full stack web
developer

Ahmed NABLI Soumaya TlILI

CTO Sales lead

Abd El Aziz TRABELSI Faten MANAI

full stack mobile Marketing and
developer product designer.
Thank You