Wilson Mandela

XII PM 2

Tahu Sumedang
 Background
• Tahu Sumedang is one of traditional food in
Sumedang. Tahu Sumedang is rich in protein because
the basic material is from soybeans containing high
protein. Consuming protein is certainly very good for
the growth of the body, especially for children.
Vision dan Mission
• Vision : -To increase local Product
• Mission : -To open market opportunity
-To provide the best service to
consumer
-To makeTahu Sumedang as the
favourite snack
 To Purpose
• -To increase local product
• - To share business experience
• -To improve market opportunities and prospect
• -To get high profit
 Analysis Swot
• Strength
1. Favourite snack in all societies
2. Affordable Price
• Weakness
1. So many people sell it
• Threath
1. Strict price competition between resellers
Opportunity
1. For all ages
2. Less Competitor
 BUDGETING
Product Spesification Q Price Q Total Price

1. Cauldron 1 1.000.000 1.000.000

2. Stove 1 400.000 400.000

3. Gas 1 130.000 130.000
Cylinder

Total Rp.1.530.000

Month -
 BUDGETING

Product Spesification Q Price Q Total Price

Original Tahu 20 1.200 24.000

Semedang
Cooking Oil bimoli 1 12.500 12.500

Wheat flour Segitiga Biru 2 15.000 30.000

Total 66.500
 BUDGETING
Product The Amount Spesification Price Total Price

1. Plastic box 2 pack 30.000 60.000

2. Plastic 2 pack 15.000 30.000

3. Tissue 2 pack 10.000 20.000

Total 110.000

Month 3.300.000
 Marketing Mix
1. Product
2. Price
The Price of our product is very competitive and
cheap and it can be bought by everyone. Tahu
Sumedang Price is IDR 5.000/porsi

3.Place
• location =Riau Ujung gg.Siak no 953
4.Promotion
5. CASH FLOW
1.Cash Rp.22.500.000
2.Purchasing Rp.5.295.000
3.Load Burden Rp.8.913.000
4.Tax Rp.829.200

6. Closing
-Conclusion
Tahu Sumedang is one of traditional food in
Sumedang. Our product is different from the
other tofu because Tahu Sumedang has different
appearance, it is crispy outside and soft inside. It
can be consumed by all people because it is
made from soybeans containing high protein.