MANAGEMENT INFORMATION SYSTEMS

GROUP 1 :EMP OCT’ 18

ZOMATO: CASE STUDY

1. INTRODUCTION

2. BUSINESS MODEL

3. REVENUE MODEL

4. TECHNOLOGY

5. HOW IT WORKS
1. INTRODUCTION
• Business: A food point search and discovery service founded in 2008
• Founders: Deepinder Goyal and Pankaj Chaddah
• Operations: It currently operates in 25 countries. including India, Australia. Brazil, New Zealand,
Singapore and the United States and in middle East Qatar
• Business: It provides information and reviews of restaurants, including images of menus where
the restaurant does not have its own website
• Recent Expansion: Recently Zomato has expanded its offering to:
•Table Reservations
•B2B food ingredient supply for restaurants (HyperPure)
•Corporate Catering Portal (Food at Work)
•Subscription-based programs like Zomato Gold and Zomato Piggybank
•Consulting services to Prospective Restaurant owners
•Online food Ordering Services

• Recent Additions: Zomato book- One stop solution for table management
Zomato order- Quickest way to order food from restaurant
Zomato base- Cloud based ease to use POS system

• Funding and Value: $ 635 Million and $2.35 Billion respectively

KEY STATISTICS:
GLOBAL PRESENCE:
2. BUSINESS MODEL
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

• Uber Taxi • Provide local restaurant
and hotel search services
• London and Partners
(Could launch zomato in • Collect data on food
UK within expected menus, contacts and
timelines) provide relevant
information to end users
Key Resources
• Large database of
restaurant across cities
• Presence across 25
countries
• One stop shop for diners
and offers a way for
restaurants to differentiate
themselves
• Bridge the gap between the
consumers and restaurants
through efficient
technology applications
which reduce the delivery
time.
• Rating based pricing model
for the food delivery
services
• Online ordering in New
markets such as London
and African countries.
Online Services build with • Users who try to find local
mandatory rating mechanism
restaurant of various
cuisines
• Restaurants who want
their name to reach target
audience
• Customer preferring home
delivery
• Database companies
• Market Research
companies
CHANNELS
• Mobile Applications
• Internet

COST STRUCTURE REVENUE STREAM

• Human Capital • Advertising

• Administration Department
• Ticket Sales
• IT department
• Security Department • Consulting
• BUHC
• Various Business units

ALEXANDER OSTERWALDER MODEL:

 Executive
information
system

Decision support system

(data analytics for
inventory)

MIS (sales ,revenue ,food preferences)

Transaction support system

(Collect data on food menus, restaurants,
contacts)

FOUR LEVEL PYRAMID MODEL FOR TYPES OF MIS FOR ZOMATO:

3. REVENUE MODEL
Zomato essentially has four revenue channels as of now.

1. Advertisements- Listing your restaurant on zomato is free however, one can buy a banner to have a
premium listing on Zomato. These premium listings are the sponsored ads shown on the right of the
website/separately mentioned on the app with a title. Advertisements happen to be the largest revenue
generating source for Zomato.
2. Commission - This is only limited to the online ordering platform of Zomato which was introduced some
time back. Zomato takes a cut out of the order total from the restaurant. These commissions typically
range from 5-20% of the order value.
3. Subscription - Zomato charges merchants who want premium dashboard access which allows them to
edit and change their listing as per their convenience.
4. Other products - Zomato keeps coming up with products such as White label, Zomato base, Reservation
which contribute to it's revenue.

ZOMATO: REVENUE MODEL

ZOMATO BASE
ZOMATO: REVENUE MODEL
4. TECHNOLOGY
 Zomato APP
Delivery Staff • Picks and delivers Order
• Gets monitored by
CUSTOMER Restaurant/customer
• Maintains Rating & Services
Zomato APP
• Search Near By Food
Joints/Restaurants/Pubs Etc
• Check out Price/
Menu/Reviews/Rating/Images
• Order Food Online
• Track Order ZOMATO APP
• Gold Membership & Benefits
1 APP, 3 Stakeholders

Restaurant
Zomato APP
• Receives Order /Prepares /
deliver
• Books Table
• Offers Discounts
• Maintains Rating
• Upkeep of Infra and Services

Stakeholders & How it Works:

TECHNOLOGY: BENEFITS OF ZOMATO APP
ZOMATO ,
Why an APP ?