MUSLIM MILLENNIAL

TRAVELERS

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Presented by
NEBRIA, KATHLEEN MAE
VILLA-ABRILLE, ALYDON
 MUSLIM TRAVEL
 As reported in the Mastercard-CrescentRating
Global Muslim Travel Index (GMTI) 2018,
Muslim travel is expected to generate an
income of atleast US$220 Billion by the year
2020.
 This market segment has garnered importance

on countries and companies that are engaged

in the hospitality service industry.
 MILLENNIALS

 As defined by Neil Howe and William Strauss,

“millennials are those individuals who are born
between 1892 and 2004”.
 Millennials of this day are now commonly called

as Generation Y or Net Generation.

CHARACTERISTICS OF
MILLENNIALS
 This generation is commonly casted in a negative
spotlight and described as a generation of “Me,
Me, Me”. A period of narcissism. The book called
The Me Me Me Generation, labelled this
generation as such.
 GENERATION ME
 On a research presented at the 2016 annual meeting of
the Society for Personality and Social Psychology
(SPSP) in San Diego, it was stated that millennials are
aware of their narcissistic character and actually dislike
it.
 Despite that, millennials are still described in many

positive traits like being open-minded, supportive for

women and minorities’ rights, confident, liberal, upbeat,
open to new ideas and quick to adapt in the rapid
technological changes.
 MUSLIM MILLENNIALS
AND TRAVELLING
 Muslim millennials make up a large portion on
Muslim majority countries like Saudi Arabia,
Pakistan, Yemen, Oman and other countries.

 By 2030, Muslims are expected to cover atleast 29% of

the Global Young Population by ages 15-29.
 Based on the Mastercard-Halal Trip Muslim Millennial
Travel Report 2017 (MMTR2017), Muslim millennials
are expected to inject US$100 billion worth into the
travel industry by 2025 which was presented during the
Arabian Travel Market’s Global Halal Tourism Summit
2018 that took place at the Dubai World Trade Centre on
April 24. In addition to that, it was also reported that
46% of Muslim millennials travel 2-5 times a year.
FAEEZ FADHILLAH
FOUNDER AND CEO
SALAM STANDARD AND
TRIPFEZ

He has emphasized the

growing importance of
Muslim millennial
travelling in a seminar
entitled “Halal Tourism –
How Far Have We
Come?”
 Malaysian Association of Tour and Travel
Agents (MATTA) stated that among all the
countries belonging in the Organization of
Islamic Cooperation(OIC), Saudi Arabia,
Malaysia, and Turkey are the largest
outbound travel markets for Muslim
millenials. Germany, the Russian Federation
and India are Top 3 for non-OIC countries.

 It is believed that more than 30% of Muslim

travellers are millenials.
 The Challenges for Muslim
Mindanao
 Stakeholders – a person with an interest or
concern in something, especially a business.

 National Tourism Organization (NTO) – it

communicates Muslim traveller/s mainly needs and
ethical practices that a Muslim traveller/s needs.
NTO advocates a welcoming destination for Muslim
travellers.

These challenges tackles the availability of welcoming

destinations:
 Hotels

 Destination Management Companies (DMC’s)

 Attractions

 Airlines

 Airports; and more.

The Muslim-Friendly
Urban Environment
 Religious practices are mainly obligatory and
undeniable to betaken out as a factor for
consumer challenges.

 With projections of Muslim aged 15-29will

compromise 30% of its global population by 2030.
It is common for a public place to have a Five obligatory daily
dedicated prayer facilities referred as prayers:
“Mushollas”.  Fajr – the dawn

prayer. It is two
For a destination to be conductive for rakat Salat.
prayers it is required that a facility to
 Dhuhr – the early
have the following:
afternoon
prayer. It is four
1. A wall clock
rakat Salat.
2. Jajdhs
 Asr – the late
3. A copy of Quran
afternoon prayer.
Each facility must be clean, enclosed, It is four rakat
segregated between men and women and Salat.
an arrow pointing towards Mecca.  Maghrib – the sunset

prayer. It is
Mecca – the direction where the Muslims three rakat Salat.
must face while performing prayer.  Isha'a – the night
– It is also called “Qibla” prayer.
Conclusion

With the increasing number of NTO campaigns dedicated to

achieve a Muslim-friendly travel, the radar of Muslim