INTERNSHIP

PRESENTATION
AN OVERVIEW OF SALES
PROMOTION TOWARDS LG HOME
APPLIANCES
Project done by
Vignesh k
Guided by
 INTRODUCTION
sri sairam enterprises
Company vision
to achieve
 ORGANIZATION STRUCTURE
• Sales department
• Accounts department
• Marketing department
• Logistic department
 PRODUCT PROFILE
 life’s good products are very good in terms of quality and
available at moderate price
 Kitchen: From one of the largest, most innovative collections
of refrigerators, to elegant, high-performing ranges, ovens,
cooktops, microwaves, dishwashers and more - LG appliances
have the heart of the home covered.
 Laundry Room: high-efficiency washers and high-performance
dryers, as well as combo units that offer twice the
performance in half the space
 Hall room: television is one of the best selling product among
other products, It earns the major profit for the LG company
 OBSERVATION AND ANALYSIS
 The role of media is very effective in making people aware
about the LG brand specially Television plays an important
role to influence the peoples
 I found that the products are many more with the dealers
but the demand of Television is very high as selling of TV is
much more than that of other products
 After analyzing the data i find that LG having a good
position in the market and almost taking advantages in
every area as compared to the other brands
 I have also get that customers get influenced by various
factors and make their buying decision. The most
influencing factor is brand image and advertising is the
second influencing factor in buying decision.
 OUTCOMES AND BENEFITS

Increase in knowledge
the internship have feeded me with more
knowledge and made to develop my skills in sales
Improvement in communication skills
work experience helped me to gain opporunities
in working with people of higher management,
enhancing the social and communication skills
 CONCLUSION
• My study found that, the dealers are somewhat satisfied
with the LG Company but some retailers are not satisfied by
the company neither in the way of credit facility nor by the
distribution system of LG
• About the LG company I found that LG having a good
position in the market in terms of pricing but lacking badly
in terms of its retailer satisfaction. Customer gets to know
more by the television and they are influenced to buy new
products by the unique products that are newly come to
the market.
• My study also found that there are various factor
influencing customer in buying decision and the most
influencing factor is brand image and advertisement and
other factors play a secondary role in buying decision
Thank you