Diseño Emocional

Juan Camilo Vega

Juliana Condisa
Linda Miranda
EL DISEÑO EMOCIONAL
DONALD DORMAN
2004
Es aquel diseño enfocado en la
relación usuario-objeto, donde los
productos que además de cumplir
con sus funciones practicas
esperables, tienden a provocar una
respuesta emotiva en las personas

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Norman señala que el objetivo de este nuevo
concepto de diseño, consiste principalmente
en volver a enfocar las cosas y pasar de
diseñar cosas practicas (que funcionan bien y
se entienden bien) a productos y servicios que
se disfruten, que reporten placer y hasta
diversión.

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Diseño emocional se divide en tres ejes
según DONALD NORMAN

Visceral Conductual Cognitivo

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 Visceral
«El diseño visceral es sobre las primeras
reacciones»

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 You can also split your content

White
Is the color of milk and fresh
snow, the color produced
by the combination of all
the colors of the visible
spectrum.
Black
Is the color of coal, ebony,
and of outer space. It is the
darkest color, the result of
the absence of or complete
absorption of light.

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 In two or three columns

Yellow Blue Red

Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the and because of this it
lemons. In the deep sea. It is located has historically been
spectrum of visible between violet and associated with
light, yellow is found green on the optical sacrifice, danger and
between green and spectrum. courage.
orange.

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 Use charts to explain your ideas

Blue Green Yellow

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 Our process is easy

first second last

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 Let’s review some concepts
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Blue
Is the colour of the clear sky
and the deep sea. It is
located between violet and
green on the optical
spectrum.
Blue
Is the colour of the clear sky
and the deep sea. It is
located between violet and
green on the optical
spectrum.
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Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
You can copy&paste graphs from Google Sheets

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 Thanks!

Any questions?

You can find me at:

@username
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