Factors considered in running a

business
• refers to the money that is
required to start a new business
• Also referred to as “seed money”
Capital
• the place where a firm
decides to site its
operations
Location
• Total labor force of a nation,
including both men and
women.
Manpower
 Types of Manpower
• manpower surplus-If there are
more people than available jobs
• manpower deficit-if available
people are fewer than jobs
•the item offered for sale
Product
• permits issued by government
agencies that allow individuals or
companies to
conduct business within the
government's geographical
jurisdiction.
Business License
 activity
• Allot the Capital of 50,000 to different factors
• Make a tagline of your business
• Ex. Funeral (kamatayan mo kabuhayan ko)
Branding means:
• the use of a name, term, symbol or
design – or a combination of these –
to identify a product.’
• It encompasses the use of brand
names, trademarks and all other
means of product identification.
• Providing products and services with
the power of brand
 BRAND NAME
• Word, letter or a group of words or
letters
• Many customers are willing to buy a
sure thing the next time.
• The connection maybe learned from
past consumer experience, from the
company’s promotion or other
advertising agencies.
 TRADEMARK

• It is a legal term that includes only those

words, symbols, or marks that are legally
registered for use by a single company.
 Service Mark
• It is the same as a trademark except
that it refers to a service offering
They say that imitation is the
sincerest form of flattery but what
happens when another business
starts copying your name, products
or processes?
Imitation is the conscious or
unconscious behaviour of
copying others
 KINDS OF IMITATION
1)Counterfeits or Product Pirates:
• Counterfeits are copies that carry the
same brand name or trademark as the
original ones.
• It’s an attempt to rob the innovator’s
ideas
• Counterfeits are strictly illegal
2) Design copies or Trade Dress:
• Design copies trade on the style, design
or fashion of a competitors popular
product.
• In these instances where fashion is most
important than the actual design has been
copied which gives a slightly different looks
3)Brand Imitation is a product that
borrows or copies some special
attributes of a famous or
leading brand, such as a name, shape
or color.
•Other examples
4)Creative Adaptations:
• They are also called as “ Creative
Imitations”.
• They take an existing product and either
improve upon it or adopt it to new arena of
competition
ACTIVITY
Conduct a survey among 10 high
school students in our school about a
particular product using the survey
form
• Brand names connect a product with the
benefits a customer can expect. The
connection may be learned from past
consumer experience from the company’s
promotion or other advertising strategies
Reporting on popular entrepreneur
international or local