GE 5

PURPOSIVE COMMUNICATION

IMMA CHRIS R. TIPDAS, MAEd.

Instructor
WHY IS COMMUNICATION
IMPORTANT TO YOU?

WHY IS COMMUNICATION
IMPORTANT TO SOCIETY?
WHY DO YOU THINK COMMUNICATION
SKILLS ARE CONSIDERED TO BE
ESSENTIAL IN BEING GOOD CITIZENS?
 COMMUNICATION AND THE
SOCIETY

•“The art of communication is the

language of leadership.”
(James Humes)
• It is a mistake to believe that communication
is a simple process.
• People communicate everyday but are the
ideas expressed are truly understood by the
another?
• Communication breakdowns happen in
every part of the globe and led to a plethora
of problems.
EFFECTIVE COMMUNICATION
CAN:
• Breach peace
• Spark revolution
• Affect change in government
How to communicate Effectively?

Organize one’s Control one’s

thoughts emotions

Use one’s words

Express oneself
to articulate
in the best way
concepts and
possible
arguments
 James Berlin (1982)

“The art of one’s communication

reflects the art of one’s thinking”
James Berlin (1982)

• “In teaching writing, We are not simply

offering training in a useful technical skill.
We are teaching a way of experiencing the
world, a way of ordering and making sense
of it.”
Language skills essential in
communication
• Writing
• Reading
• Listening
• Speaking
• Viewing
HONING ONE’S COMMUNICATION SKILLS
CAN ALSO BRING AOUT ONE’S PERSONAL
AND PROFESSIONAL SUCCESS
LANGUAGE Skill is essential in
communication
• To lead nations or corporations, communication skills
are essential
• To work smoothly as a team, communication is
indispensable
• To create a vision that people will believe in, one needs
to learn how to communicate purposely in today’s
society
Reflect:

•What problems can happen when there

are communication breakdown
COMMUNICATION MODELS
ARISTOTLE’S MODEL OF
COMMUNICATION
The earliest model at around 5 B.C.
Speaker should adjust their messages according to their
audience to achieve a particular effect.
Example:
After Japanese attacked Pearl Harbor on December 7, 1941, the US
President Franklin Roosevelt delivered a stirring speech to declare war
on December 8.
Shannon-Weaver’s Model of
Communication
•Also called “Telephone Model,” since it
was developed because of the
technology of the telephone and the
experience of “noise” coming from the
switchboard.
Shannon-Weaver’s Model of
Communication
 Osgood – Schramm Model of
Communication
• Encoding and decoding are not automatic processes
both go through the filter of the interpreter. Therefore,
the message may succeed or fail, based on the
interpreter’s appreciation of the message.

• There are times when the sender and receiver may

apply different meanings to the same message
(semantic noise).
 Osgood – Schramm Model of
Communication
• For the message to reach the receiver, there must be a
common field of experience between the sender and the
receiver.

Culture
culture
Social
Background
Beliefs
Experiences
Values
Rules
 White’s Stages of Oral
Communication
• Since it is a circular model, it means that oral
communication is a continuous process with in
real beginning or end.

• The most important contribution from Eugene

White’s model is the concept of feedback.
White’s Stages of Oral
Communication
Communication is not a simple
process that starts with the speaker
and ends with the listener.
• MESSAGE
How the message is organized and what field of experience
it comes from should be taken into consideration.
• SENDER
The best communication is the one that involves feedback
• NOISE
Affect the reception of the messahe, hence should be
considered and avoided.
• CULTURAL DIFFERENCES,
TECHNOLOGY, AND INTERPRETATION
need to be considered as well.
TO BE A GOOD COMMUNICATOR

•One should needs to pay attention to

how people are responding to the
message, and adjust accordingly, rather
than being preoccupied with simply
expressing oneself.
I’m an International Model
• Explain the communication model
• Use examples to explain the model
• Illustrate model through a skit, which shows both
successful communication and failed
communication.