GOAL – SETTING PROCESS

CHRISTINE P. YNOT
Learning Objectives
a) Learn nature of planning and its importance to succeed in a specific
business undertaking
b) To acquire a working knowledge of some basic tools and techniques
in establishing objectives, formulating alternatives, deciding on
courses of action
G
stands for _______ is the first stage of the management cycle
Recall :steps/activities
Shared Vision, Mission, and Values
• To be effective leader/manager of a business, he/she
should ensure that his/her personal vision, mission,
and values are aligned to those of the organization. If
they are not aligned, there will be inconsistencies in
company policies, people will confused; and the
organization will not move in the same direction.
1. What is Vision?
• It is a commonly shared picture of what the
organization wants and is committed to become
sometime in the future. It is guiding and
motivating compass of the organization –
capturing the desires spirit of its people can
passionately make the organization to become.
Examples of Vision:
• “We are committed to being conscious of our values
both individually and as a team. To be healthy and
promote health. To be honest with our parents and
with one another… And to enjoy our freedom.”
• “A refrigerator in every Filipino home” – An appliance
manufacturer
2. What is a mission Statement?
• It is an enduring statement of purpose of an organization’s existence
that distinguishes itself from others. It answers the questions: Who
are we? Why do we exist?
Examples of Mission Statements:
“We are a professional group providing services and solutions to help
our clients achieve their goals and objectives. We have a deliberate bias
in introducing improvements in the context of a well – planned and
managed change.” – A management Consulting Outfit
What are Values?
• Values are fundamental and shared beliefs that will provide
organization’s behavior in meeting its objectives and in dealing with
others. Values are the organization’s moral compass. They answer the
question, “What is importance to us?”
• Examples of Corporate Values:
“To fulfill our mission, we cherish and nurture the values of : integrity
and reliability professional competence and experience,
understanding of people , creative imagination, and hands – on
problem solving” – A Change Management Consulting Firm
Why do we articulate the said Vision, Mission
and Values?
•Articulating the company’s shared
vision, mission, and values provide the
momentum to proceed with the goal –
setting process.
STRATEGIC MANAGEMENT FRAMEWORK(SMF)

BUSINESS PROCESS OWNERS

SWOT

EMPLOYEE COMPETENCIES CUSTOMER EXPECTATIONS

SMF
• Involves an organization analysis from different perspectives.
• It analyzes the company’s STRENGTHS, WEAKNESSES,
O_______________, and T_______.
• Facilitates the subsequent formulation of the Blanace Score Card
(BSC) which creates the foundation for your strategic plan.
•The SWOT
 STRENGTHS
• refer to internal competencies
possessed by an organization that
will enable it to achieve its
objectives.
 WEAKNESSES

• are areas that limit or inhibit an

organization’s overall success.
 OPPORTUNITIES
• refer to economic, socio – cultural,
political, technological , demographic, and
industrial needs and events that could
significantly benefit an organization in the
future
 THREATS
• are economic, cultural, political,
technological, demographic, and industrial
trends and events that are potentially
harmful to an organization’s present and
future competitive position.
The SWOT
• should be prepared for each of your company
business/product activities. It will guide you in making
action plans:
Capitalize on “STRENGTHS”
Reduce “WEAKNESSES”
Use “OPPORTUNITIES”
Neutralize, Convert “THREATS” into Opportunities
Groupings (20 mins)
• Analyze the circumstances of an existing business outfit, maybe a sari
– sari store in your locality. You should assess the store using the
SWOT Analysis Model by filling up the Matrix below: On a sheet of
paper 
BALANCED SCORE CARD (BSC)

STRENGHTS WEAKNESSES

OPPORTUNITIES THREATS
RECALL THE FOUR STEPD IN SETTING GOALS
1. DATA GATHEREING AND SYTHESIZING
2. FORMULATING ALTERNATIVES
3. DECIDING ON COURSES OF ACTION
4. ESTABLISING GOALS
ESTABLISING GOALS
• SPECIFIC: Goals should reflect accomplishments are desired, not
ways to accomplish them.
• Measurable : Goals should be meausurable to determine when
they have been accomplished.
• Attainable : The real art of setting goals is to create a challenging,
achievable target.
• Results-focused: Goals should specify an end – result or
outcome. You may instruct group “to work together as a team”
But if you don’t specify what the group is supposed to accomplish,
you are not results – focused.
• Time – bound: Specify relatively short time for meeting the goal,
from a few weeks to no more than a year.
KRAs and KPIs
•KRAs or Key Result Areas are highly selective
areas (usually 4 to 5 only) in which an
organization much achieve a high level of
performance.
•If properly defined can give focus and clarity
to direction and efforts.
REVIEW QUESTIONS:
1. What is the importance of learning about vision,
mission, and values?
2. How will you apply the SWOT as a planning tool?
3. What are the four strategic perspectives of business
organization?
4. What are the four steps involved in goal – setting
(planning)?
5. What is the meaning of SMART?
6. What are the KRAs? KPIs?
SHORT CASE DISCUSSION
• You are a new graduate of K12 and your parents cannot send you
to college. An uncle of your who just retired from government
service heard about your having learned Modern Management and
Organization and Senior High School. He talks to you and asks you
to help him put up a Karaoke Bar near the University belt in Manila.
Because he is already sickly, he said he will rely on you completely
to do the planning and he is thinking of appointing you as the
manager of the business. Excited about the offer, you tried recalling
how might apply the initial steps in planning and goal – setting
based on the GEMS concept.
Groupings
• Group yourselves into 5. Formulate A Vision, Mission, Core Values