Activation Ideas for a

clothing brand
CTA : Increase Walk- ins

Presented by-Sahil Alam

 Fashion Party offer
About
A unique midnight fashion sale party offering great party like
ambience and a new experience to the customer looking to
grab products at affordable rate.

USP (UNIQUE SELLING POINT)

• Free mocktails to the customer on entry and club like stamping of hands
( fashion brand name) . Must be shared on social media
• Neon band and torch offered to the customers
• DJ music, Emcee (to influence the customer) and amazing disco lights.

Marketing
Social media marketing
Flyers & standees in near buy colleges
In mall marketing including flyer distribution standee
placement and banners in mall (specifically at the entry gate
of multiplexes to attract more customers)
The stylish TikTok-er Challenge
About
A tik tok challenge to grab the attention of the every tik tok
star and give them the opportunity to grab their favorite
product of their own choice with a handsome discount.

•Details
A mid level tik tok star will be roped in for the
activity and would be announcing the contest.
• Share it on Instagram
• Get a discount on the choice of your dress.
• Make over room for the tik tok contestant.
• Share the video with tag as #theFBBchange
#makeover Marketing
Flyer distribution in school, colleges and shopping
malls.
Social Media marketing
OOH
Multiplex video advertising ( during breaks)
 Celebrating India
With success in removing 370 to army’s success on surgical strike.
Patriotism is running hot in the market now

About
Indian patriotism is on rise and to use this theme for
activity for a clothing brand is going to pull every bit of
patriotic soul out.
Army or battle field theme in the outlet would grab the
eyelid of every customer.

• USP
Fun shooting games
• Soldier selfie counter
• Free “how's the josh” cap for the customer
• From salesman to the cashier everyone dressed in Indian army replica dress.
• Dummy military vehicle placed with a platform setup and sharpies in the
vacant area of the mall