ASSIGNMENT No.

1
BASICS OF MARKETING
ITC LTD
BY-
GROUP- 09
SECTION- C
ABHISHEK CHAUBEY 130
SURYA SEN 088
ANIL SAWANT 106
PUSHPENDRA KUSHWAHA 125
SHIVAJI PATIL 141
JETTI VINEETH 076
 ITC LTD
 ITC Limited was incorporated under the name ‘Imperial Tobacco Company of
India Limited’
 Its diversified business includes five segments
Fast-Moving Consumer Goods
Hotels
Paperboards & Specialty Papers
Packaging
Agri-Business and Information Technology
 In the list of world most reputable company ITC position at 95
 BCG MATRIX Of ITC LTD.
STAR
1. Agri business QUESTION MARK
2. Hotels 1. FMCG Food
3. Paper boards and products
Packaging

CASH COW DOG

1. FMCG Cigarettes 1. InfoTech
 SWOT ANALYSIS of ITC- Cigarettes

STRENGTH WEAKNESS
Strong brand image High dependence on tobacco
Distribution network revenues
Market position Negative connection of tobacco

OPPORTUNITY THREAT
Rural market Increasing tax on cigarettes
e-Choupal Competition from international
brands (Marlboro)
 PESTEL ANALYSIS of ITC- Cigarettes
• Tobacco industry operate in challenging environment ,
POLITICAL particularly with respect to taxation, regulation relating to
consumption
• India is a major grower and exporter of tobacco in the world
ECONOMICAL and presently India is among top three tobacco producer in
the world
• People are concern about their health, its important to
SOCIAL monitor and prevent access to minors
• ITC cigarette come a long way and that can be concluded
by the fact that the supply chain management that the ITC
TECHNOLOGICAL employs is of the latest trends-they have a great inventory
control and logistic support
• The gap between the rural and urban house hold in
ENVIRONMENTAL cigarettes consumption is the highest in the low and lower-
middle income house holds
• Ban on smoking in public places with a effect from 2008
LEGAL resulting in a deep sale in profit
THANK YOU